Céline Louis Email & Phone Number

Bali, Indonesia

Denpasar Area, Bali, Indonesia

* Brand Management: brand development, brand Strategy, creative direction and marketing planning for a portfolio of lifestyle F&B brands.* Research & Development: market research, creative research and development of new F&B concepts.

Bali, Indonesia

Denpasar Area, Bali, Indonesia

Bangkok Metropolitan Area, Thailand

Developed brand strategies (market analysis, brand equity & identity, brand positioning, etc.) for Bacardi and Breezer in Thailand, Philippines and Singapore. Lead the development and execution of TTL marketing campaigns including: creative development, PR activities, social media, event organization, sponsorships, new product development, trade activation, sampling and advocacy programs. Lead the launch of Bacardi’s new brand positioning, visual identity and bottle design in the region. (Re-) Launched and organised the Bacardi Legacy Cocktail Competition in Thailand and Philippines (2016).

Bangkok Metropolitan Area, Thailand

Strategic brand planning and management for Bacardi in Thailand. Developed & executed consumer marketing/communication campaigns and Trade activation plan for Bacardi – Repositioned the brand, launched new global campaign and new BVI. Provides brand support for all internal and external activities, communications, trainings, etc. Also: Market analysis, Consumer research, advocacy program, sponsorships activities, etc.

Bangkok Metropolitan Area, Thailand

- Developed Brand equity, positioning and communication strategy for 3 key brands: Bacardi, Grey Goose and Breezer (brand strategy support to brand managers)- Translate consumer and data insights into brand action plans that can generate a positive impact on business results- Developed a set of processes and pedagogic documents to guide/facilitate the development of brand strategy and its communication to creative agencies.- Managed relations with creative and consumer research agencies- Developed a set of procurement procedures and material to organise and systemise agency pitch and performance evaluation- Set up an internal communication program aimed at advocating employees

Bangkok

Manage a portfolio of accounts, including but not limited to: Hilton, Conrad, Outrigger, etc. by providing quality service and developing sustainable and enjoyable relationships with clients:- Attend/Lead client meetings and deliver marketing presentations to high‐level executives.- Set up marketing strategies and communication plans, including: branding, positioning, media, digital, etc.- Lead and train account executive. Manage the work flow between the account and creative teams.- Translate clients’ brief into creative ideas and clear instructions for the studio to produce accurate artwork.- Manage the effective and timely production of offline and online final advertising products.

Kuala Lumpur, Manila And Jakarta

Afa Press is an independent content provider of special advertising sections and supplements, country profiles and sectorial reports published in renowned print and digital media across the globe- Coordinated the implementation of country branding campaigns including the production of socio‐economic country reports, sector analysis and special advertising sections ‐ Published with the USA‐Today, The Daily Telegraph and The Independent- Responsible for market analysis, project definition and implementation- Developed editorial strategies and coordinated team of journalists/writers- Researched and conducted presentations and exclusive interviews with Ministers and CEO’s

Brussels

Mostra is an integrated communication agency specialising in institutional communication and European affairs.- Assisted in the setup of tender proposals the draft of Communication strategies for European institutions and NGO's- Public relations, relations with the European press, organisation of events for clients/partners

Région De Melbourne, Australie

Autoplus is a sales and marketing company specialised in loyalty programs- Coordinated a sales team of up to 20 people- Set up sales strategies and managed the implementation- Recruited and trained new employees

Crysalis is a French NGO aiming at promoting citizenship education at local, regional, European and international levels- Helped develop a resource pack for high.school teachers planning lessons about the European Union, citizenship andcultural diversity- Co.organised a European meeting (10 days, 7 countries, 40 students) and managed a team of Belgian participants- Contributed to the writing of the content and strategised the distribution of the tool

Brussels

- Assisted in the set up of tenders proposals, communication strategies and design of events concepts- Assisted in the implementation and assessment of advertising and PR projects for various B to C clients

Diploma, Journalism, Merit

Post-Master Specialised Degree, Communications And European Affairs, Honours

Master'S Degree, Information And Communications Sciences

Major in Public Relations and Corporate Communications Specialsied in Intercultural Communications Erasmus program in Lisbon.