Celine Ly

Celine Ly Email and Phone Number

Key Account Manager E-commerce and Digital Leader | Luxe FR @ L'Oréal
France
Celine Ly's Location
France, France
Celine Ly's Contact Details
About Celine Ly

Celine Ly is a Key Account Manager E-commerce and Digital Leader | Luxe FR at L'Oréal. She possess expertise in project management, chemistry, marketing, r&d, collaborative work and 15 more skills. Colleagues describe her as "Céline is the person you need in a team: smart, fast, accurate, business-oriented, with a strong drive for humane relationships and team spirit. She was my student in both Strategic Marketing and Fashion Management and I have also accompanied her for the HEC L'Oréal Marketing Challenge. I must say she was outstanding by the quality of her articulation, questions and contribution in class and reflection on the business world. She is both analytical and pragmatic, which is very rare for a young business school graduate. She identifies issues and points within the minute and can facilitate fast solution by promptly gathering all her newly acquired knowledge and skills. She is open-minded and a game changer: if new or disruptive paths exist to improve the current situation, she will definitely opt for innovation ways. She finally is a great team-player and a very kind and nice person to work with. I could only but recommend Céline for any marketing or strategy position as she is a real asset for a team. Good luck to her!" and "Céline a collaboré avec moi sur le pôle expérience client : elle a été une grande professionnelle. Céline a des qualités indéniables pour le marketing expérientiel (rigueur, compréhension de enjeux, adaptabilité, empathie). Elle est littéralement allée au-delà de mes attentes en étant force de proposition, notamment sur de la gestion de projet et des process opérationnels. Je lui prédis un avenir radieux !"

Celine Ly's Current Company Details
L'Oréal

L'Oréal

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Key Account Manager E-commerce and Digital Leader | Luxe FR
France
Website:
loreal.com
Employees:
88577
Celine Ly Work Experience Details
  • L'Oréal
    Key Account Manager E-Commerce And Digital Leader | Luxe Fr
    L'Oréal
    France
  • L'Oréal
    Key Account Manager E-Commerce & Digital Leader | Luxe Fr
    L'Oréal Sep 2023 - Present
    Paris, Île-De-France, France
    Key Account Manager E-commerce for Pure Players clients Digital Leader for L’Oréal Luxe FR Division: Activations, CRM, Performance Media, Services & Data
  • L'Oréal
    Digital E-Commerce Leader | Luxe Fr
    L'Oréal Jan 2023 - Sep 2023
    Paris
    In charge of Luxe FR digital acceleration with our indirect e-commerce clients Sephora, Nocibé & Marionnaud- Media : piloting the multi brand strategy including CPAS & Retail Media - CRM : building and executing the division strategy with consumer data crunching, mono brand & multi brand emailings, trigger plans and consumer user paths- Activations: co-creation with KAMs & Trade of our 360° brand activations including e-merchandising and content- Services: implementation and UX optimisation of our virtual try-on technologies with our retailers- Data : creation and enhancement of our business and digital performance tracking dashboards- Key Account Manager E-commerce on online pure players : commercial negotiation, P&L, trade animation plan, operational follow-up- Digital team upskilling : training our commercial & marketing tribes on digital levers
  • L'Oréal
    Digital & Media Brand Activation Manager | Maybelline New York & Essie Fr
    L'Oréal May 2021 - Jan 2023
    Paris, Île-De-France, France
    Maybelline New York & Essie - French market- 360° Product & Brand Marketing activation: Awareness & performance media campaigns, on all digital touchpoints (VOL, Meta, TikTok, Snapchat, E-commerce, Social Commerce, SEA, DOOH, OPS)- Social media marketing: building and executing strategy, editorial plan, community management, content creation and drive to business initiatives- E-commerce: content activation of events with key e-retailers including Amazon, Nocibé, Veepee, CDiscount & retailers Drive- Website: Product owner of 2 editorial websites, localization, activation of Modiface services & SEO- Digital transformation transversal projects: O+O, Web 3, full funnel mediaManagement of junior profiles
  • L'Oréal
    Digital E-Commerce Manager | L'Oréal Paris Global Dmi
    L'Oréal Jan 2019 - May 2021
    Paris Area, France
    L'Oréal Paris DMI- Building and supporting the E-commerce global acceleration strategy moving from WOB 7% in 2018 to 23% mid-2021 for each category and markets according to their level of digital and e-commerce maturity- E-commerce differentiation projects vs B&M: strategization of portfolio and pillar products, optimization of assortment, development of e-commerce special offers and exclusives, including more e-commerce + sustainable initiatives - E-commerce events activation: creation of content to support countries into all business opportunity campaigns through the year- E-commerce new technology test & learn: voice, livestreaming, social Commerce- Data analysis, collection of best practices across all markets and business reportingManagement of junior profiles
  • L'Oréal
    Digital E-Commerce Content Manager | L'Oréal Paris Global Dmi
    L'Oréal Feb 2018 - Jan 2019
    Paris, Île-De-France, France
    L'Oréal Paris DMI- Content production for all L'Oréal Paris categories launches: skincare, makeup, haircare, haircolor, men expert: basic content, A+ content, guidelines creation of shop-in-shops and e-merchandising- Digital transformation projects: 3D packshots modelization, Digital Asset Management
  • L'Oréal
    Assistant Digital & Marketing Manager | L'Oréal Paris Global Dmi
    L'Oréal Jul 2017 - Jan 2018
    Paris Area, France
    L'Oréal Paris DMI – Haircolor ColoristaDMI L’Oréal Paris HaircolorPRODUCT DEVELOPMENT- Validation of a worldwide TOP 10 launches for L’Oréal Paris - Renewal of current ranges in the Colorista portfolio- Artwork development, project management with R&D, industry and countries,- Business analysis and consumer reviews monitoringDIGITAL AND SOCIAL EXPERTISE- Management of @lorealhair Instagram (940K Followers): feed creation, community management and link with product development- Rising influencer management: activity monitoring and unboxing - Strategic content creation: tutorials shootings, flatlays and gifs through briefs to the agencies, preparation, and post-production
  • Bonnegueule
    Assistant Customer Experience And Marketing Manager
    Bonnegueule Jan 2016 - Jul 2016
    Paris, France
    - Leveraged the company after-sales customer service by reaching a 12-minute average response time and 99% customer satisfaction.- Led the digital business strategy to deliver an omnichannel client experience (+43% average basket on the e-shop after a online chat with the client)- Reinforced the brand value proposition and competitive advantage through products and new services development (free returns, new packaging, loyalty and ambassador programs)
  • Procter & Gamble
    Scientist
    Procter & Gamble Apr 2015 - Sep 2015
    Newcastle Upon Tyne, Uk
    Empowering customers to live better lives through innovative products- Owned and achieved a cutting-edge innovation program for the Fabric and Home Care business unit through problem-solving roadmap- Developed and recommended an intellectual property plan to executives to strengthen differentiation and performance- Improved buyers emotional engagement through an analytical study of consumer insights with a global vision of the industry
  • Sanofi
    Maintenance Assistant
    Sanofi Jul 2014 - Aug 2014
    Maisons-Alfort, France
    Development of a strategy in building databases of the electric production lines compounds in the Maintenance and Vision Department
  • Ecole Nationale Supérieure De Chimie De Montpellier (Enscm), Laboratoire Macs
    Research Assistant
    Ecole Nationale Supérieure De Chimie De Montpellier (Enscm), Laboratoire Macs Apr 2013 - Jul 2013
    Montpellier, France
    Study of chitosan-based polymers gel swelling in ionic solutions toward drug delivery in pharmaceutical applications

Celine Ly Skills

Project Management Chemistry Marketing R&d Collaborative Work Problem Solving Communication Digital Marketing Consumer Products Luxury Goods Fmcg Customer Experience Consumer Insight E Commerce Leadership Fast Moving Consumer Goods Beauty Industry Product Development Cosmetics Social Media

Celine Ly Education Details

Frequently Asked Questions about Celine Ly

What company does Celine Ly work for?

Celine Ly works for L'oréal

What is Celine Ly's role at the current company?

Celine Ly's current role is Key Account Manager E-commerce and Digital Leader | Luxe FR.

What is Celine Ly's email address?

Celine Ly's email address is ce****@****hec.edu

What schools did Celine Ly attend?

Celine Ly attended Hec Paris, Hec Paris, Kth Royal Institute Of Technology, Ecole Nationale Supérieure De Chimie De Paris, University Of New South Wales, Université Denis Diderot (Paris Vii).

What skills is Celine Ly known for?

Celine Ly has skills like Project Management, Chemistry, Marketing, R&d, Collaborative Work, Problem Solving, Communication, Digital Marketing, Consumer Products, Luxury Goods, Fmcg, Customer Experience.

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