Celine Ly Email & Phone Number

France

Paris, Île-De-France, France

Key Account Manager E-commerce for Pure Players clients Digital Leader for L’Oréal Luxe FR Division: Activations, CRM, Performance Media, Services & Data

Paris

In charge of Luxe FR digital acceleration with our indirect e-commerce clients Sephora, Nocibé & Marionnaud- Media : piloting the multi brand strategy including CPAS & Retail Media - CRM : building and executing the division strategy with consumer data crunching, mono brand & multi brand emailings, trigger plans and consumer user paths- Activations: co-creation with KAMs & Trade of our 360° brand activations including e-merchandising and content- Services: implementation and UX optimisation of our virtual try-on technologies with our retailers- Data : creation and enhancement of our business and digital performance tracking dashboards- Key Account Manager E-commerce on online pure players : commercial negotiation, P&L, trade animation plan, operational follow-up- Digital team upskilling : training our commercial & marketing tribes on digital levers

Paris, Île-De-France, France

Maybelline New York & Essie - French market- 360° Product & Brand Marketing activation: Awareness & performance media campaigns, on all digital touchpoints (VOL, Meta, TikTok, Snapchat, E-commerce, Social Commerce, SEA, DOOH, OPS)- Social media marketing: building and executing strategy, editorial plan, community management, content creation and drive to business initiatives- E-commerce: content activation of events with key e-retailers including Amazon, Nocibé, Veepee, CDiscount & retailers Drive- Website: Product owner of 2 editorial websites, localization, activation of Modiface services & SEO- Digital transformation transversal projects: O+O, Web 3, full funnel mediaManagement of junior profiles

Paris Area, France

L'Oréal Paris DMI- Building and supporting the E-commerce global acceleration strategy moving from WOB 7% in 2018 to 23% mid-2021 for each category and markets according to their level of digital and e-commerce maturity- E-commerce differentiation projects vs B&M: strategization of portfolio and pillar products, optimization of assortment, development of e-commerce special offers and exclusives, including more e-commerce + sustainable initiatives - E-commerce events activation: creation of content to support countries into all business opportunity campaigns through the year- E-commerce new technology test & learn: voice, livestreaming, social Commerce- Data analysis, collection of best practices across all markets and business reportingManagement of junior profiles

Paris, Île-De-France, France

L'Oréal Paris DMI- Content production for all L'Oréal Paris categories launches: skincare, makeup, haircare, haircolor, men expert: basic content, A+ content, guidelines creation of shop-in-shops and e-merchandising- Digital transformation projects: 3D packshots modelization, Digital Asset Management

Paris Area, France

L'Oréal Paris DMI – Haircolor ColoristaDMI L’Oréal Paris HaircolorPRODUCT DEVELOPMENT- Validation of a worldwide TOP 10 launches for L’Oréal Paris - Renewal of current ranges in the Colorista portfolio- Artwork development, project management with R&D, industry and countries,- Business analysis and consumer reviews monitoringDIGITAL AND SOCIAL EXPERTISE- Management of @lorealhair Instagram (940K Followers): feed creation, community management and link with product development- Rising influencer management: activity monitoring and unboxing - Strategic content creation: tutorials shootings, flatlays and gifs through briefs to the agencies, preparation, and post-production

Paris, France

- Leveraged the company after-sales customer service by reaching a 12-minute average response time and 99% customer satisfaction.- Led the digital business strategy to deliver an omnichannel client experience (+43% average basket on the e-shop after a online chat with the client)- Reinforced the brand value proposition and competitive advantage through products and new services development (free returns, new packaging, loyalty and ambassador programs)

Newcastle Upon Tyne, Uk

Empowering customers to live better lives through innovative products- Owned and achieved a cutting-edge innovation program for the Fabric and Home Care business unit through problem-solving roadmap- Developed and recommended an intellectual property plan to executives to strengthen differentiation and performance- Improved buyers emotional engagement through an analytical study of consumer insights with a global vision of the industry

Maisons-Alfort, France

Development of a strategy in building databases of the electric production lines compounds in the Maintenance and Vision Department

Montpellier, France

Study of chitosan-based polymers gel swelling in ionic solutions toward drug delivery in pharmaceutical applications

Excellence In Client Experience Lvmh Certificate, Business Administration And Management, General

Winning Team Berluti Challenge 2017 Client Experience and Business Performance, Managing a luxury brand, Retail management challenges.

Master Of Science (Msc), Marketing, 3.91 Gpa - Dean’S List

LVMH Challenge 2017 - Parfums Christian Dior L’Oréal Next Billion Challenge 2017 - Yves Saint Laurent Gruaud-Larose Challenge 2017 Etam.

Master Of Industrial Management And Entrepreneurship

Activities and Societies: Volunteer in the French and English Language CaféErasmus Exchange

Master Of Sciences (Msc) - Chemical Science/Engineer Diploma, Chemistry

Activities and Societies: President of Solidarité 3 Générations Society - Communication Manager for The Forum Horizon Chimie 2015 - Active.

Bachelor Of Sciences (Bsc), Chemistry, Distinction

Exchange student

Bachelor Of Sciences (Bsc), Chemistry, High Distinction

Activities and Societies: Member of the Chemistry Society Nanopotes Active Member of Ebisol societyBachelor of Sciences, Chemistry major