Céline Massy Email & Phone Number

Netherlands

Amsterdam, North Holland, Netherlands

My team is currently focusing on creating the best product discovery experience on Miele websites. Our mission is to empower our customers to discover Miele’s brand, understand its products and find the product that fit their needs.Work cross-functionally with engineering, UX/UI, sales & merchandising using Agile to improve on te following areas-onsite search, personalisations, ranking, suggestions-recurrent buying flows (for ex: subscriptions) -product guidance (pricing, promotions, retention, loyalty)-Product data import-crosselling and upselling-SEO & Accessibility optimisation-Contribution to build design library-Migration to platform or environment-POC & Integration of third party tool

Remote

-Lead & owned the development & implementation of a marketplace of services. The platform is focusing on providing adapted digital solutions, automate access to subventions and education around digitalisation for more than 4000 local SMEs specialised in the tourism & mountain industry. -Coached & supported SMES in the definition of their commercial strategy, product offers for the relevant customer segments to optimise sales and growth.-launched and lead website & social media communication & strategy

Amsterdam, North Holland, Netherlands

-Lead the creation of internal products showcasing key financial KPIs and sales metrics across the consumer journey funnel that optimise the company growth and revenue. -Defined & shared product vision & roadmap across the relevant departments-Defined implementation & gtm strategy & share with leadership teams-Was the voice of the customer facing teams and use a range of market, competitive, local insights to help validate current and new products, propositions and uncover growth opportunities globally.-Defined product commercial guidance (data visualisation & with the help of ML predictive models and tactical product strategy in collaboration with the leadership team to achieve our company objectives-Hold status meeting to share holistic understanding of pain points and needs that can be leveraged for new product development and commercial strategy

Moscow, Russia

-Was the voice of the customers & partners and use a range of market, competitive, local insights to help validate current and new products, propositions and uncover growth opportunities in the CEMEA region-Facilitated and advised in the region about product news, updates, enhancement for the customer facing teams and advocate continuous learning through product knowledge initiatives.-Defined product customer facing teams KPIs and objectives in collaboration with the leadership team-Lead the development of product insights & analytics tools that would support sales team and regional leaderships decisions.-Hold commercial & product focus meetings with individual teams and management to proactively update, define & adapt the strategy and close feedbacks loop.-Shaped the product implementation roadmap & build alignment across the different teams/department.

Moscow, Russian Federation

As Marketing & Pricing manager for Swiss in Russia I trained & developed a team of local specialists (marketing, sales, pricing & customer service) to support the global sales strategy &revenue optimisation with a local touch and improve brand awareness in Russia for the assigned routes.Together we achieved the following successes:-We secured most of our contracts/fares with our local tour operators and travel partners despite the transition period to a more digital way of travelling and political instability-We revamped completely our value proposition considering better the Russian travellers persona.-We reviewed our pricing strategy to better leverage our positioning towards the competitionTwo actions that helped stabilise the brand awareness & revenue during 2014-2017 highly unstable political time

Moscow

As an economical & political analyst I was responsible to provide on weekly basis complete and detailed analysis on the following topics:-economical (business opportunities overview for Swiss enterprises in Russia)-political (impact of Russian politics on international relationships ) -intercultural topics (I gave a lecture about woman rights comparison between Russia & Switzerland)This was meant to support the Swiss government & diplomats in their conversations & negotiationsSkills: Accuracy, Ability to prioritise and summarise, flexibility

Geneva

As marketing executive I was responsible to run market analysis, monitor trends and identify new opportunities. Additionally I was supporting the different product launches in finding new ways to inspire and engage our clients (B2B) around our productsSkills: Creativity, Teamwork, Entrepreneurial spirit

Geneva, Switzerland

As IT assistant I helped student solving IT challenges (from software installation support to tips how to use them effectively). I was also responsible to create & update the support documentation.Skills: Imaginative thinking, patience, communication

Saint Petersburg, Russian Federation

At Sport Line it was a nice opportunity to improve my language skills and my experience in the Russian market & sport equipment while spending summer in St-Petersburg (RU)On top of some operational tasks like the website translation (RU/DE&EN), i support the performance management of the brand.Skills: marketing performance, Russian market, Creativity

Geneva, Switzerland

I joined UBS as client advisory assistant for the HNWI Russian department during the last year of my bachelor. I brought my experience in the Russian culture, while fostering my investments & banking practical experience within the HNWI Russian department before my master in international managementOn top of daily administrative tasks (family office & due diligence process) I ran markets & products analysis to better advise clients on their next successful investments moveSkills: Accuracy, Rapidity, Discretion

Master Of Science (Msc), International Management

Bachelor Of Arts (Ba), German And Russian Language, Literature And Linguistic

Russian Language And Literature

TORFL (TRKI III) proficiency level obtained