Céline Ulpiano Email & Phone Number

Paris, Fr

Marketing :- Local market intelligence- Define French marketing plan/activities that support the segment loyalty in line with the Group's strategy- Key-user CRM: Participate in the launch of the new CRM, train users and provide day-to-day support to teams.Communication:- Develop and implement campaigns that promote awareness- Develop copy and visuals for marketing content and tools- In charge of the internal communication in France- Organise events (webinars,… Show more Marketing :- Local market intelligence- Define French marketing plan/activities that support the segment loyalty in line with the Group's strategy- Key-user CRM: Participate in the launch of the new CRM, train users and provide day-to-day support to teams.Communication:- Develop and implement campaigns that promote awareness- Develop copy and visuals for marketing content and tools- In charge of the internal communication in France- Organise events (webinars, meetings, ... ) Show less

Communication- Using an inbound marketing approach, create high-impact digital communication media: video, social gaming, story-telling, web articles, etc.- Manage social media channels (mainly LinkedIn)- Ensure compliance with the graphic charter- Working with the web team, develop the website to optimise acquisition channels and customer experience, including the creation of pages and products configurator.Channel Marketing- Define marketing plans for a dedicated… Show more Communication- Using an inbound marketing approach, create high-impact digital communication media: video, social gaming, story-telling, web articles, etc.- Manage social media channels (mainly LinkedIn)- Ensure compliance with the graphic charter- Working with the web team, develop the website to optimise acquisition channels and customer experience, including the creation of pages and products configurator.Channel Marketing- Define marketing plans for a dedicated portfolio of IT brands: telecoms range (2005-2015), videoconferencing (2015-2018), and refurbished smartphones and PCs (2018-2022) to achieve sales targets.- Implement actions and monitor KPIs- Manage budgets- Generate leads through appropriate marketing campaigns (ads, telemarketing, mailings) - Create and deliver effective communication materials to engage and inform sales rep. and resellers network, including presentations, challenges, loyalty program, newsletters, ...Events- Organise all events (virtual and physical): from definition to post-event debriefing- Creation of the 'Le Live Itancia' program- Coordinate the communication plan Show less

- Design brand's communication materials: catalogs, brochures, flyers, POS, ...- Provide active support for range management: product testing, organization of casting and shooting sessions, production of point-of-sale videos, etc.- Manage the annual advertising space purchase and press releases- Daily support to sales staff and retailers- Participate in the Website redesign - Organise trade shows and helping to organise 'journalists' conferences

- Write tender documents- Design brochures and flyers- Organise trade shows