Celine L. Email & Phone Number

Redmond, Washington, United States

Greater Seattle Area

Seattle, Washington

• Led the design team and was responsible for all resources related to design, including Brand design, Product experience, Digital ads, Physical marketing design, Landing pages etc.
• Increased the company brand impression and recognition by creating a new brand design with a whole VIS for its updated business model.
• Massively improved data performance and activity with an upgraded client experience by redesigning the mobile and desktop products;
• Significantly improved the efficiency of team collaboration by created the entire design system guidelines and design-centered production workflow for the global offices.
• Created a weighted decision matrix into the products to enhance the company's AI system, thus making the home buying and selling decision faster and decreasing the manpower needed for the buying and selling process.

Beijing, China

• Designed IA, UX, UI, visual design (for both mobile and PC clients) and brand VIS for clients such as LiNO (San Francisco, USA), Squla (Amsterdam, Netherland), Palmax (HK, China), VW (China) and Zber (China).
• Acquired product selling rights for 58 brands from various countries within 3 months and rapidly designed Hiya!'s mobile and PC product from scratch.
• Organized several roadshows with over 18 investors each, and built lasting friendships with them.

Beijing

• Oversaw 30+ designers and photographers working on the MOGU online shopping media product and Meilishuo female e-commerce platform for desktop, mobile app and web clients.
• Agilely guided UI, UX & Visual design styles across 5 apps, with a total of over 100 million users, which gained followers and set trends in the industry.
• Created multiple UX, visual and brand design principles, patterns and workflow guidelines to decrease the cost of manpower & communication, and to unify the design system and usability.

Beijing, China

• Led 11 designers working on 5 K-12 products for Desktop, mobile and web clients.
• Solved user experience confusion and brand recognition issues by redesigning the brand, mascot and products that helped the company gain over 20 million users in 6 months.
• Commercialized the design assets to bring in over 100K (USD) income to the business per month.

Beijing, China

• Led brand & UX design of Sina’s game branch for the overseas market.

Anywhere

• Created product UX design, branding design, motion design and advertising design for global clients such as Morgan Stanley (USA), Pantheon (USA), BMW (Middle East), O-ral B(China), Kooga(New Zealand), Royal Philips.

Arts

Design And Visual Communications, General