Céline Humpage-Versavaud Email & Phone Number

Chaponost, Fr

Chaponost, Fr

Lyon Area, France

London, United Kingdom

• Ownership of the global marketing and communications budget• Management of the international communication team• Elaboration of the digital marketing strategy worldwide. (SEO, SEM, programmatic, affiliates, partnerships, emailings, social) in order to continue increasing visibility and recognition of the brand• Negotiations with medias and partners• Digital branding advice and performance analysis• Support sales and Customer service teams writing white papers and case studies

London, United Kingdom

• Elaboration of the digital strategy for the countries mentioned above• Management of SEO, PPC and display campaigns with our agencies• Set up of the KPIs and follow up via reports. Managed to reduce cost per acquisition by 25%• Internal development of relations with sales, customer service and technical teams for better coordination

London, Royaume-Uni

Online Media Acquisition for Hangouts pilot - International- Manage all parties involved in the campaign (agencies, creative and media, internal)- Lead agency to plan digital media (offline and online) and run the SEM campaign in 19 markets.- Optimisation in order to meet campaign goals – Achieved 30% incremental users in the first two months.- Analyse and share results with internal stakeholders- Recommend 2014 planning based on the result of the pilot- Forecasting of budgets and revenueGoal overachieved at the end of the pilot by 120 %. Product Marketing Manager for Google StoryLab Website - Internal Digital Communication tool- Production and coordination of video case studies for Google Globally - Coordinate with agencies and organise production, marketing and PR of the videos with 15 markets. - Product Marketing Manager for Google Internal website “the story Lab”. Lead on the re design of the second launch of the site. Led internal communication around it.

London

My role was very varied as I was in charge of developing the Digital marketing plans and Strategy for two luxury clients Rolex and Tudor on various channels including PPC, social, video seeding, blogs and display. I was also the interface between my client and 31 regional markets regarding all advertising platforms. Finally, I set up partnerships with relevant Media owners. My responsibilities included: - Brand strategy: Build both brands globally in order to establish them and promote them to the right audience.- Partnerships opportunities: Search for partnerships opportunities in line with the brand guidelines. - Social Networks Strategy: Developed integrated digital marketing strategy to increase brand awareness worldwide by identifying opportunities in new channels (media outreach, e PR, social networks mainly) and redefining the role of each platform ( tablets, mobile and desktop) - International coordination and project management of Digital campaigns: Putting in place guidelines and support for 31 stakeholders worldwide to ensure brand consistency. Making sure that the best practice advertising is achieved worldwide. Share news, innovations, reports with all markets to maximise the impact of digital advertising. - Management and recruitment of the team. I currently manage a team of 5 people.

London

I was mainly responding to a demanding client and being the interface between all agencies ( creative, translation agency, tracking agencies, client and various markets) to make sure all media campaigns were running smoothly.- Project management: collaborate closely with all parties involved in campaigns, so that they were aware of their role and deadlines.- Delivery of campaigns: Building media plans and negotiating with media owners for the best return on investment.- Analyse effectiveness of media campaigns and report to different stakeholders.- Collaborate closely with other markets to ensure consistency in brand guidelines worldwide. - Be on top of media developments and trends and find innovative communication partners.

Since I started to work at TMP, the number of clients has increased by 562%. The clients I am working with are from various sectors including finance, retail, aerospace industry and public sector. My responsibilities include: New Business: Work with the digital team on pitches, presentations and proposals to develop business with new or potential clients. Work with other teams in the agency (I.e. directional marketing, web development and regional offices) to determine new business opportunities, presentations and proposals.Clients' relationship: Manage clients' relationships and create search marketing strategies relevant to their needs.SEO: Since November 2008, I have had the responsibility to implement the process of SEO for our clients. This includes the educating part as well as presentation of results and implementation. General Campaign maintenance: Ensure best practice for all search marketing campaigns (including copy writing) and make sure that the highest level of search is delivered in conjunction with the other parts of the business.Management: Day to day management of the team, interview and selection of the new members of the team.

Creation of all the courses conference on PowerPoint ( more than 20 different courses

I had the responsibility to coordinate all the cultural events happening at the FNAC. I had to deal with customers and internal teams, and work on tight schedules. Organisation of events such as concerts, exhibitions and gala.P.R.Direct marketing such as mailings, e-mailings.Collaboration with different departments: commercial, graphic design, printing, distribution.Internal communication about environment issues

Organisation of the Lyon marathon including P.R. and promotion for 9,000 peopleCoordination and creation of communication materials such as flyers, mailings and brochures

Work on a communication plan about a theatre festivalP.R.Promotion of the festival towards a young audiencePreparation and planning of the meetingsFrom 1998 to 2005 : Various short term jobsTranslation work, Barmaid in England, sales person, receptionist and administrative work.

Marketing, Communication, Advertising

Llce - Language And Literature Of Foreign Civilisation, English And Spanish, Deug

Education record

Study of English language for a year

Baccalaureat, Economy

equivalent to the A levels)