Céline Humpage-Versavaud Email and Phone Number
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- Digital media expert with 16 years of experience- B2B and B2C Marketing- Lead acquisition, inbound marketing and content marketing- Experience working with Google analytics, adwords, site catalyst, mediamind, atlas, cheetahmail,dreamweaver
Epsa
View- Website:
- epsa.com/fr
- Employees:
- 480
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Director Marketing Communications - Epsa EnergyEpsaChaponost, Fr -
Directrice MarketingEnopteaChaponost, Fr -
Marketing DirectorEnoptea Nov 2017 - PresentLyon Area, France -
Global Senior Marketing ManagerEfinancialcareers Jun 2015 - Feb 2016London, United Kingdom• Ownership of the global marketing and communications budget• Management of the international communication team• Elaboration of the digital marketing strategy worldwide. (SEO, SEM, programmatic, affiliates, partnerships, emailings, social) in order to continue increasing visibility and recognition of the brand• Negotiations with medias and partners• Digital branding advice and performance analysis• Support sales and Customer service teams writing white papers and case studies -
Marketing Manager - France And BeneluxEfinancialcareers Aug 2014 - May 2015London, United Kingdom• Elaboration of the digital strategy for the countries mentioned above• Management of SEO, PPC and display campaigns with our agencies• Set up of the KPIs and follow up via reports. Managed to reduce cost per acquisition by 25%• Internal development of relations with sales, customer service and technical teams for better coordination -
Online Marketing Manager / Product Marketing ManagerGoogle Aug 2013 - Aug 2014London, Royaume-UniOnline Media Acquisition for Hangouts pilot - International- Manage all parties involved in the campaign (agencies, creative and media, internal)- Lead agency to plan digital media (offline and online) and run the SEM campaign in 19 markets.- Optimisation in order to meet campaign goals – Achieved 30% incremental users in the first two months.- Analyse and share results with internal stakeholders- Recommend 2014 planning based on the result of the pilot- Forecasting of budgets and revenueGoal overachieved at the end of the pilot by 120 %. Product Marketing Manager for Google StoryLab Website - Internal Digital Communication tool- Production and coordination of video case studies for Google Globally - Coordinate with agencies and organise production, marketing and PR of the videos with 15 markets. - Product Marketing Manager for Google Internal website “the story Lab”. Lead on the re design of the second launch of the site. Led internal communication around it. -
Digital Account DirectorMindshare Jan 2013 - Jul 2013LondonMy role was very varied as I was in charge of developing the Digital marketing plans and Strategy for two luxury clients Rolex and Tudor on various channels including PPC, social, video seeding, blogs and display. I was also the interface between my client and 31 regional markets regarding all advertising platforms. Finally, I set up partnerships with relevant Media owners. My responsibilities included: - Brand strategy: Build both brands globally in order to establish them and promote them to the right audience.- Partnerships opportunities: Search for partnerships opportunities in line with the brand guidelines. - Social Networks Strategy: Developed integrated digital marketing strategy to increase brand awareness worldwide by identifying opportunities in new channels (media outreach, e PR, social networks mainly) and redefining the role of each platform ( tablets, mobile and desktop) - International coordination and project management of Digital campaigns: Putting in place guidelines and support for 31 stakeholders worldwide to ensure brand consistency. Making sure that the best practice advertising is achieved worldwide. Share news, innovations, reports with all markets to maximise the impact of digital advertising. - Management and recruitment of the team. I currently manage a team of 5 people. -
Digital Marketing ManagerMindshare Apr 2010 - Dec 2012LondonI was mainly responding to a demanding client and being the interface between all agencies ( creative, translation agency, tracking agencies, client and various markets) to make sure all media campaigns were running smoothly.- Project management: collaborate closely with all parties involved in campaigns, so that they were aware of their role and deadlines.- Delivery of campaigns: Building media plans and negotiating with media owners for the best return on investment.- Analyse effectiveness of media campaigns and report to different stakeholders.- Collaborate closely with other markets to ensure consistency in brand guidelines worldwide. - Be on top of media developments and trends and find innovative communication partners. -
Search Account DirectorTmp Worldwide Jul 2006 - Apr 2010Since I started to work at TMP, the number of clients has increased by 562%. The clients I am working with are from various sectors including finance, retail, aerospace industry and public sector. My responsibilities include: New Business: Work with the digital team on pitches, presentations and proposals to develop business with new or potential clients. Work with other teams in the agency (I.e. directional marketing, web development and regional offices) to determine new business opportunities, presentations and proposals.Clients' relationship: Manage clients' relationships and create search marketing strategies relevant to their needs.SEO: Since November 2008, I have had the responsibility to implement the process of SEO for our clients. This includes the educating part as well as presentation of results and implementation. General Campaign maintenance: Ensure best practice for all search marketing campaigns (including copy writing) and make sure that the highest level of search is delivered in conjunction with the other parts of the business.Management: Day to day management of the team, interview and selection of the new members of the team. -
Personal AssistantCndb May 2006 - Jun 2006Creation of all the courses conference on PowerPoint ( more than 20 different courses
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Retail AssistantPrincesse Tam Tam Nov 2005 - Mar 2006
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Cultural Communication AssistantFnac Group Ppr Oct 2004 - Feb 2005I had the responsibility to coordinate all the cultural events happening at the FNAC. I had to deal with customers and internal teams, and work on tight schedules. Organisation of events such as concerts, exhibitions and gala.P.R.Direct marketing such as mailings, e-mailings.Collaboration with different departments: commercial, graphic design, printing, distribution.Internal communication about environment issues
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AprilOccade Sport Apr 2004 - Jun 2004Organisation of the Lyon marathon including P.R. and promotion for 9,000 peopleCoordination and creation of communication materials such as flyers, mailings and brochures
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Communication And Marketing TraineeCco Villeurbanne Nov 2003 - Jun 2004Work on a communication plan about a theatre festivalP.R.Promotion of the festival towards a young audiencePreparation and planning of the meetingsFrom 1998 to 2005 : Various short term jobsTranslation work, Barmaid in England, sales person, receptionist and administrative work.
Céline Humpage-Versavaud Skills
Céline Humpage-Versavaud Education Details
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Marketing, Communication, Advertising -
Colchester Institute -
Economy
Frequently Asked Questions about Céline Humpage-Versavaud
What company does Céline Humpage-Versavaud work for?
Céline Humpage-Versavaud works for Epsa
What is Céline Humpage-Versavaud's role at the current company?
Céline Humpage-Versavaud's current role is Director Marketing Communications - EPSA Energy.
What is Céline Humpage-Versavaud's email address?
Céline Humpage-Versavaud's email address is fr****@****ail.com
What is Céline Humpage-Versavaud's direct phone number?
Céline Humpage-Versavaud's direct phone number is +4477875*****
What schools did Céline Humpage-Versavaud attend?
Céline Humpage-Versavaud attended Efap - École Des Nouveaux Métiers De La Communication, Université Jean Moulin (Lyon Iii), Colchester Institute, Made In Sainte-Marie Lyon.
What are some of Céline Humpage-Versavaud's interests?
Céline Humpage-Versavaud has interest in Health.
What skills is Céline Humpage-Versavaud known for?
Céline Humpage-Versavaud has skills like Online Advertising, Online Marketing, Ppc, Seo, Digital Strategy, Advertising, Sem, Strategy, Marketing, Recruitment Advertising, Direct Marketing, Paid Search Strategy.
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