Celine W. Email & Phone Number

Singapore

Singapore

Supported two Strategy Directors in leading social listening and market research for three government pitches and a local challenger brand. Crafted seven award submissions for Effies, MEA, and SMMA 2024 across categories. Designed eight qualitative surveys, translating insights for four campaigns. Performed competitor research and developed the social strategy for HSBC and BuildSG campaign.• Key accounts: HSBC, SGSecure, PUB, BCA, Blood, Heinz, LUX, Coca-Cola

Singapore

Oversaw production timelines across six Unilever projects, ensuring timely delivery from pre-to-post production. Coordinated cross-functional teams to deliver creative assets to Bytedance for the launch of a TikTok dance campaign. Streamlined client’s selection process by compiling directors’ reels into pre-bid decks.• Key accounts: Unilever (LUX, Rexona, Radiant)

Singapore

Led collaboration across creative, strategy, and production teams, managing five projects and tracking progress through weekly status meetings. Delivered digital assets for Rexona’s first K-Pop partnership with (G)I-DLE across SEA, driving over 12M views in one week. Supported the launch of SEA’s first AR-powered Dance Challenge, #GlowForItStage, generating over 3,000 reposts in three days.• Key accounts: Unilever (Rexona, LUX, Blue Air)

Singapore

Conducted in-depth market research across five global markets, driving strategic recommendations for LUX initiatives. Developed rebranding solutions for ATH in four markets based on consumer insights, and empowered SEA brands with effective TikTok strategies for a workshop. Launched a trend-focused newsletter to position industry leaders at the forefront of beauty and innovation.• Key accounts: HSBC, LUX, Authentic Tea House

Singapore

One of 36 Catalysts shortlisted globally to join this industry-leading programme, which involved an 18-months long rotational exposure across Strategy, Account Management, UI/UX, and Production.

Singapore

Spearheaded two youth-focused video series and four single-film campaigns, exceeding reach targets by 400% for a campaign for a non-profit. Hosted TikTok Live watch parties, created teasers with 84.1k views, and conceptualized two Nuggets by Viddsee series. Optimized digital ads across multiple platforms and compiled insights into comprehensive campaign reports.

Singapore

I was the sole marketing lead responsible for designing marketing collaterals for social media and the website, as well as engaging influencers and sports ambassadors for brand partnerships. I directed a photoshoot for a new activewear series and managed weekly delivery logistics. Also, I developed wireframes aimed at enhancing the website’s user experience.

Singapore

I supported marketing campaigns by acting as a liaison between clients, creatives, IT team, and third-party agencies to ensure timely campaign launches. I also developed strategic pitch decks and oversaw project execution from the ideation to execution phase, ensuring client satisfaction.Key Accounts: New Balance, MyACUVUE, NCSS, Abbott, and Ensure Life

Bachelor Of Social Science, Communication And New Media, 4.25/5.0 - Honours With Distinction (Second Upper)

Activities and Societies: - • NUS Arts Rag 2019 - Performer • NUS Students' Union 2019 - Member • NUS Students' Arts & Social Sciences.

Diploma In Marketing, Specialised In Public Relations And Event Management, 3.89/4.0 - Diploma With Merit

Activities and Societies: - • Orange Ribbon Walk 2017 - Event Helper • Marketing Interest Group Camp 2018 - Organiser • Marketing Juniors.