Celine Yang Email & Phone Number

Taiwan

台灣 臺北市

台灣 臺北市

Responsible for Shopee in-depth cross-industry cooperation with banks, including CUB co-branded card and VISA credit card promotion campaigns.

台灣 臺北市

Shopee Fresh• Executed 3 stages of Shopee Fresh: Cooperated with a single company, organized key account resource for operation, and constructed B2C warehouse . • Responsible for pricing, competitor analysis, campaign page design and optimization, and planning 10+ campaigns, resulting in increasing the GMV by 600% within 1 year.• Initiated a cross-departmental Design Thinking workshop, including departments of Marketing, BD, Operation, and Warehouse. Dedicated to identifying user profiles through conducting 20+ user interviews, producing qualitative and quantitative analysis, and implementing solutions.• Represented for Shopee Fresh to negotiate with 9 companies and government organizations, including local Farmers' Associations and Government agencies with an 80% conversion rate.

Taiwan

Shopee Mart• Responsible for big campaign such as Double 11 shopping festival, Black Friday, CNY festival to hit the target achievement rate of 120% via arranging FMCG hero items, planning marketing exposures and cooperating with cross-departmental video team.• Integrated marketing resources, including 10+ livestreams, 20+ community copywriting, and 30+ videos with Ytower video channel which has 3.2M followers to expand brand awareness.• Collaborated with UI/UX and technical teams to optimize user experience, design new functional campaign page to improve user entry rates.

Taiwan

Consumer and Device Sales Group - Marketing Operation Assistant / Lecture Host• Promoted ExpertZone upgrades via telesales with an approximately 80% conversion rate.• Gave product demonstration, and provided real-time customer support. • Organized 4 Microsoft Taiwan office tours that attracted 1,777 sign-ups with 90% attendance.• Examined and reported how distributors leveraged Microsoft-sponsored budgets on E-commerce and channel marketing campaigns

Campus Ambassador / Business Lecturer• Organized a series of 18 events attracted 513 students to join our LinkedIn group and 2,000+ to follow on internship information

• Hosted two workshops with 50 participants• Created posts, including graphics, and successfully improved average post reach by 60%