Celine Yap Email & Phone Number

Pakenham Upper, Vic, Au

Dandenong, Victoria, Australia

KEY ACHIEVEMENTS• Successfully designed and implemented interior banners, artwork, and signage for Summertime Pools & Halo Spas showrooms across multiple locations, including Dandenong, Echuca, Geelong, Adelaide, and Swan Hill.• Led the design and development of the new Summertime Pools website, enhancing the online presence and user experience.• Revitalised all marketing materials for Halo Spas and Summertime Pools, including brochures, folders, and quote forms, to strengthen brand identity and improve customer engagement.RESPONSIBILITIES• Coordinated the creation and delivery of all marketing assets across the organization, actively participating in strategic meetings, agency briefings, proofreading, and verification to ensure all stakeholders met deadlines and maintained accountability.• Managed relationships with external agencies and contractors to support comprehensive marketing initiatives, including SEO, Google Ads, social media advertising, photo/video shoots, website updates and maintenance (WordPress & Shopify), and various copywriting needs.• Oversaw social media coordination, including organic posts, content management, and customer interactions, facilitating seamless engagement prior to direct communication with the sales team.• Collaborated closely with the sales team on marketing assets and content creation, ensuring alignment with the company’s strategic objectives.• Monitored, analysed, and compiled marketing-related reports to evaluate performance and inform future strategies.• Performed any additional duties as directed by direct manager/supervisor.

Gardenvale, Victoria

RESPONSIBILITIES• Managed and updated e-commerce inventory across WooCommerce and eBay platforms.• Designed and produced various marketing materials, including email distribution campaigns (EDMs), brochures, catalogues, and social media content.• Enhanced copy and landing pages for improved search engine optimisation (SEO).

Melbourne, Victoria, Australia

KEY ACHIEVEMENTS• Successfully created prototypes and produced more than 1,000 customised power bank pouches specifically designed for VR headsets.• Within a 4-week period, I effectively optimised the setup processes for over 150 VR headsets.RESPONSIBILITIES• Set up and prepared VR headsets for school events (Meta Quest, ManageXR, Oculus).• Designed and organised Electronic Direct Mail (EDM) for distribution to schools.• Provided assistance with various ad-hoc requests.• Identified and secured suppliers for various needs.• Gathered and managed resources to develop school databases.

Preston, Victoria, Australia

RESPONSIBILITIES• Oversee and update e-commerce inventory listings on BigCommerce.

Richmond, Victoria, Australia

CLIENTSRed Energy • Lumo Energy • Direct Connect • Cedarwood • Talk Coffee • Tree Project • RaffleLink • Mallinckrodt Pharmaceuticals • GESA • HelpPayRESPONSIBILITIESProject Management• Collaborated with Digital Producers and Account Managers to monitor project scope, requirements, budget, and triage for digital projects.• Managed client support requests from initial briefing to delivery, ensuring proper tracking in internal systems and adherence to relevant processes.• Served as a key point of contact between clients and project teams, facilitating effective communication and information flow.• Assisted in articulating client requirements to project teams to ensure alignment and understanding.• Provided updates on project status, changes, and risks to both internal teams and clients as necessary.• Supported project administration tasks, including ticket coordination, resource allocation, and execution of project opening and closing procedures.• Helped in identifying and documenting scope changes and variations throughout the project lifecycle.• Contributed to project planning by breaking down milestones and their associated tasks.• Consistently delivered exceptional service to clients, ensuring high standards of quality.• Assisted in the preparation and submission of project invoices.Communication• Supported the organisation and facilitation of team and client meetings, documenting key outcomes as necessary.• Communicated potential risks to project delivery (including timing, budget, and scope changes) to Account Managers promptly.• Ensured all issued documentation complied with Revium's processes and brand guidelines.Testing & Quality Assurance• Collaborated in the creation of test scripts and performed verification testing.• Identified, tracked, reported, and ensured timely resolution of issues.

South Yarra, Victoria, Australia

CLIENTSBiozet Attack • Roll’d Vietnamese • Christmas Elves • PeacelilyRESPONSIBILITIES• Managed and prioritised multiple clients from onboarding through implementation, including the creation and communication of project plans, timelines, and media plans, while tracking and reporting to ensure all deliverables were accounted for.• Oversaw the day-to-day operations of projects, including resourcing, scheduling, task management, and prioritisation, negotiating on shared resources and competing priorities as needed.• Contributed to digital strategy discussions and collaborated with internal stakeholders to define the overall scope, planning, and execution of omni-channel campaigns.• Nurtured relationships with internal and external stakeholders, ensuring their involvement in key meetings and decisions.• Coordinated and briefed multidisciplinary teams to facilitate the successful delivery of omni-channel marketing campaigns and projects.• Monitored daily progress of resources, identified roadblocks, and managed escalation requests for work that needed prioritisation.• Served as an internal advocate for clients.• Utilised appropriate quality assurance processes to ensure plans were executed in accordance with digital best practices.• Assisted in creating efficient workflows and processes to be implemented agency-wide.

Oakleigh, Victoria

CLIENTSHollywood Cinema Store • Salera’s Jewellery • Seasol • Speedpanel • Ironman 4x4 • Fun Fields • Callaway • Gold Coast Turf Club • Latrobe Health ServiceRESPONSIBILITIES• Served as a general point of reference for internal and external stakeholders.• Ensured that projects were consistently delivered on time and within scope and budget.• Implemented and optimised paid media campaigns with a focus on search.• Managed multiple concurrent projects, including Paid Social Media Advertising (SMA) and Search Engine Marketing (SEM) campaigns, SEO, and website projects, which involved planning schedules, budgeting and estimating, and resource allocation.• Developed client scope requirements and deliverables.• Identified and managed project issues and risks, escalating them as necessary.

Oakleigh, Victoria

• Mentored local personnel in social media content marketing at all stages, including conceptual planning, schedule management and final implementation.• Developed insights on marketing campaigns to assess performance against goals.• Oversaw preparation of marketing copy, images, videos, emails and other collateral.• Creating monthly content planning, including posting, video and images for use on social media

South Yarra, Victoria, Australia

PROJECT• The B2B Expo 2020 took place at Marvel Stadium in Docklands, Melbourne, featuring over 50 exhibitors and more than 20 seminar speakers. (The event was postponed due to the COVID-19 outbreak.)RESPONSIBILITIES• Managed, coordinated, and collaborated with event venues, expo contractors, exhibitors, and speakers; ensured the delivery of all exhibition packages, including pre- and post-event marketing materials such as social media, digital magazines, and websites.

Melbourne, Australia

Melbourne’s first high-tech edutainment centre RESPONSIBILITIES• Supported various areas of the business, including Marketing, Procurement, Operations, IT, Education, and Training, in the establishment of DreamCity and contributed to its ongoing operations and growth.• Sourced and procured activity pod fit-out and uniform branding.• Served as the primary point of support for all IT-related issues, including AR, VR, and ROLLER POS.• Assisted the Head of Marketing with the ROLLER booking system, ROLL mail (e-newsletter), website updates, and offline marketing collateral.• Liaised with designers and suppliers to create all marketing materials, including brochures, posters, and café menus.

Melbourne, Australia

RESPONSIBILITIES• Supported various areas of the business, including Marketing, Procurement, Operations, IT, Education, and Training, in the establishment of DreamCity and contributed to its ongoing operations and growth.

South Yarra, Victoria, Australia

KEY ACHIEVEMENTSI assisted with organising the following events:• Successfully completed the B2B Young Hero Awards 2019 and the accompanying dinner function.• Successfully completed the B2B Expo 2019 at Marvel Stadium, Docklands, Melbourne, featuring over 50 exhibitors and more than 20 seminar speakers.RESPONSIBILITIES• Managed digital marketing campaigns and social media accounts (Facebook/Instagram paid ads, LinkedIn, Twitter, Google AdWords).• Prepared and managed EDM, social blog posts, e-magazines, and websites.• Collaborated with and coordinated sponsors, exhibitors, and partners across ABF platforms.• Managed and coordinated events and exhibitions.

Kuala Lumpur, Malaysia

CLIENTSA Cut Above • TMall KEY ACHIEVEMENTS• Successful completion of Alibaba’s 11.11 Global Shopping Festival (2018) project* *Award: Excellence in Mobile Marketing category – Bronze, at the Malaysian Marketing Excellence Award 2019, USD 30.8 Billion (single day sales) in Achieved Gross Merchandise Value(GMV), 11.5 million reaches for TaoBao Malaysia & Singapore Social Media, 2,206,594 Video Views and 550,000 Engagements.RESPONSIBILITIES• Increased customer engagement through social media.• Created and presented pitch materials, including proposals and presentations.• Built and strengthened strategic relationships with vendors, advertising agencies and leading partners.• Developed marketing content such as promotional materials and advertisements for social media.• Analysed and reported social media and online marketing campaign results.

Genting Highland

KEY ACHIEVEMENTS• Opening Team for the Twentieth Century Fox World Malaysia 1st Theme Park• Successfully opened the 1st Fox Retail Studio Store with 7 Theme Park Characters• Successfully executed the delivery of Skytropolis (indoor theme park) operational uniforms• Prepared 350+ Standard Operating Procedures (SOP) for Costume Entertainment departmentRESPONSIBILITIES• Assisted Costume Director & Manager in all areas of costuming• Assisted Costume Manager on (5 sets) Skytropolis (indoor theme park) operational uniform• Took charge and oversaw Fox‘s 82 sets park-wide operational uniform and live entertainment costume development and execution; ensuring all costume and uniforms are up to Fox’s standard and quality• Back of House (BOH) planning and sourcing; procurement

Selangor, Malaysia

Sponsored athlete and social advocate for N8 Sports Nutrition

Batu Caves

KEY ACHIEVEMENTS• Signed on and managed 4 sponsored athletes for Rudy Project; including 2 Malaysian SEA Game athletes, 1 veteran runner and 1 triathlete• Executed marketing and sales campaign at event exhibitionsRESPONSIBILITIES• Manage and planned social media and marketing content, and branding• Identify and engage events for brand sponsorship

Kelana Jaya

KEY ACHIEVEMENTS• Signed on a local celebrity as spokesman and brand ambassador• Successfully organised and managed events; boosting new student enrolments• Successfully executed online marketing campaigns that generate leadsRESPONSIBILITIES• Integrated marketing concepts, brandings and developments• Created, planed and executed marketing campaigns and events all year round• Network and partner with Business Network International (BNI) members on collaborative events

Taman Tunku

KEY ACHIEVEMENTS• Successfully identified new business opportunities; expended sales to sports sector and new retail outlets• Expanded brand reach by successfully introducing marketing campaigns, i.e. online social media competitions and giveaways, roadshows and events• Participated in major products design and developmentRESPONSIBILITIES• Managed weekly EDMs; Facebook and Instagram enquiries• Achieved monthly personal sales KPIs

EduCity Sundown Johor Malaysia2:15 Half Marathon Pacer - 20142:30 Half Marathon Pacer - 2015

RESPONSIBILITIES• Controlled and monitored project scopes, time and quality• Monitored projects execution• Report on projects performance• Managed clients’ expectation• Administered procurements

Kuala Lumpur, Malaysia

RESPONSIBILITIES• Assisted in increasing various outlets’ revenue, management of weekly stock deliveries• Ensured outlets’ compliance with standards set by Zara• Understood customer purchasing habits by identifying purchasing trends• Managed store layouts to ensure maximum visual impact with different colour palettes• Managed staff rosters

Subang Jaya

KEY ACHIEVEMENTS• Represented the company at Reebok Global Brand Conference (GBC) SS14, at Hollywood, FL (March 23 – 27, 2013)• Managed the execution of trade showsRESPONSIBILITIES• Forecasted and planed seasonal collections• Ensured products feedstock adherence to Reebok’s international standards• Catalogue designs

Kelana Jaya

RESPONSIBILITIES• Customer service – sales of apparel to corporate clients• Coordinated between production house inspecting stocks to ensure specifications are met with zero defects before delivery

Taman Maluri

KEY ACHIEVEMENTS• Assisted with various aspects in fashion showsRESPONSIBILITIES• Assist Senior Designer on technical design, fabrication productions and production timelines• Inventory management

Kuala Lumpur, Malaysia

PROJECTS• Stags & Hens, Directed by Alex Chua (2012)• It’s the End of the World Now Run Screaming (EOTW) (2012)• White Trash, Directed by Alex Chua (2011)• Jambalaya (2010)RESPONSIBILITIES• Worked closely with the director and managing the actors; to ensure that all rehearsals and productions run smoothly• Took charge of setups during productions week; managed prop layout, logistic and actors’ schedules.• Worked with light and sound technicians on show queues

Kuala Lumpur, Malaysia

COSTUME DESIGNING AND MAKING*PROJECTS• Cartoons, Directed by Kelvin Wong (KLPAC, 2011)• Apocolips, Directed by Ida Nerina (Catwoman Productions, 2011)• Arthur Kopit’s Oh Dad Poor Dad, Mamma’ Hung You in the Closet and I’m Feelin’ So Sad, Directed by Kelvin Wong (The Oral Stage, 2009)PUPPET, PROPS DESIGN & BUILDING* 2012PROJECTS• Food, Sex, and Death, Directed by Christopher Ling (KLPAC, 2012)• Through the Looking Glass, Directed by Alex Chua (KLPAC, 2012)* Note the above are produced between zero to minimum budget

Kuala Lumpur, Malaysia

PROJECTS• Kiss of the Spider Woman, Directed by Christopher Ling (KLPAC, 2012)• The Secret Life of Nora (Enfinity Academy, 2011) – Assisting Stylist Cris Yong, Stylo• Sharma Macdonald’s After Juliet, Directed by Kelvin Wong (KLPAC, 2010)

Technology Park Malaysia, Bukit Jalil

KEY ACHIEVEMENTS• Section Head of Technical Assistant of Admin (June 2005 – March 2007)• Section Assistant of Technical Assistant of Admin (March 2005 – June 2005)

B. Sc. (Hons) In Computing, Specialized In Software Engineering

B. Sc. (Hons) In Computing, Specialized In Software Engineering

Certification, Health And Physical Education/Fitness

- Certificate of Certified Personal Trainer - Certification of Completion – Sport Nutrition – Fuelling Performance

Fashion Professional Training Certificate, Ladies'​ Pattern Making & Tailoring Full Course

- Fashion Design - Ladies Tailoring - Fashion Theory - Men Tailoring

2 Year Diploma In Fashion Design, Fashion Design

Sijil Pelajaran Malaysia (Spm), Or The Malaysian Certificate Of Education, Secondary School

- Full Attendance (6th January – 7th November 2003)