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Business strategy executive and entrepreneur with a fast-track career in consulting, marketing, growth and performance. Vast experience in transformation and strategy projects in a variety of industries, including financial services, oil & gas, energy, infrastructure, retail and public sector. Strong experience in digital transformation and structuring of high performance teams, with recognized leadership and communications skills. Also experienced in innovation, martech and brand strategy/turnaround.Interested in transformation projects, high impact initiatives and VC / angel investment.
Somma
View- Website:
- instagram.com/somma.marketing
- Employees:
- 9
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Founding Partner And CeoSommaState Of São Paulo, Brazil -
Founding Partner & CeoSomma Jan 2024 - PresentSão Paulo, BrasilWe believe in the combination of business and marketing - creating a new approach to generate impact, profitability and growth. -
InvestorQuero Meus Direitos.Com Mar 2022 - PresentBelo Horizonte, Minas Gerais, BrazilWe put an end to the bureaucracy of Legal Proceedings using top notch technology with a portfolio of services focused on Consumer and Labor Law. -
InvestorResilia Educação Jun 2021 - PresentWe drive new tech talents, creating opportunities for those who didn't have it and bringing diversity to those who should have. -
Board MemberMma Latam Apr 2021 - PresentComprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. -
Chief Marketing OfficerIcarros Itaú May 2022 - Dec 2022São Paulo, BrazilExecutive in charge of marketing, branding, content, growth, analytics, martech, experience, PR and open innovation.Conducted a performance turnaround, realigned strategic guidelines such as branding/positioning, pricing models, digital products development and investment priorities and led the integration of Itau Unibanco and iCarros' business strategies. Restructured the company branding and modernized the value proposition for customers under a new identity after 15 years of sustained activities. -
Co-Founder & Chief Growth OfficerZmes Aug 2021 - May 2022São Paulo, BrazilCo-founded an advertising agency building business consulting, growth, media and analytics teams from scratch. Devised and led digital transformation projects, reshaping marketing structures and strategies, unlocking new businesses and growth opportunities, implementing agile marketing methodologies, and consolidating growth mindset in major national and global companies, including leaders from the retail, banking, pharma, CPG and tech industries, among others.In less then 12 months, grew team to more than 50 talents driving US$ __ M in measurable impact for brands such as Magalu, Bradesco, RaiaDrogasil, Grupo Boticário, iFood, WeWork, Endeavor, Kellogg's and others. -
Marketing DirectorGrupo Boticário Mar 2019 - Aug 2021São Paulo, BrasilLargest beauty retail network in the world with 4000+ stores, leading beauty company in Brazil and top 15 globally.Transformed the Media, Business Intelligence and Performance departments from an insular, "media buying" position to a central piece of Grupo Boticario's strategy, generating + R$ 200 M impact on EBITDA through marketing excellence, strategy redesign and organizational efficiency. Leadership role in several major transformation agendas, including digital transformation of the retail and consumer verticals, which led to a new modus operandi in marketing, media and communications. Implemented performance rooms, spreading a digital culture and facilitating the structuring of high-performance agile teams in the organisation. Accelerated team growth, from 18 direct reports to 60+ members in 3 senior management departments in less than 2 years. -
Senior ConsultantRoland Berger 2017 - 2019São Paulo, BrasilLeadership of strategy and transformation projects, including the complete strategic repositioning and organizational transformation of the largest development bank in Latin America, creating a national economic agenda and reviewing asset deploymeny ($170+ bn) based on social and economic externalities. -
AssociateStrategy& (Formerly Booz & Company) 2015 - 2017São Paulo, BrasilKey associate role in strategy projects in major companies in a variety of industries, including public sector, service es, oil & gas, energy, infrastructure and public sector. Project topics range from complex go-to-market initiatives to due dilligences (buy and sell sides) to planning of new public management in state government. -
ConsultantDeloitte 2012 - 2015Rio De Janeiro, BrasilImplementation of management consulting projects in large and mid-sized companies, mainly in Financial Services industry. Proactive identification of advisory needs from on-going clients, leading to new opportunities and projects development.
Celio Guida Skills
Celio Guida Education Details
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Business Administration And Management, General -
Marketing -
Universidade Federal Do Rio De JaneiroInternational Relations -
Colégio De São Bento Do Rio De JaneiroElementary And High School
Frequently Asked Questions about Celio Guida
What company does Celio Guida work for?
Celio Guida works for Somma
What is Celio Guida's role at the current company?
Celio Guida's current role is Founding Partner and CEO.
What is Celio Guida's email address?
Celio Guida's email address is ce****@****.com.br
What is Celio Guida's direct phone number?
Celio Guida's direct phone number is (212)-719*****
What schools did Celio Guida attend?
Celio Guida attended Stanford University Graduate School Of Business, The Wharton School, Universidade Federal Do Rio De Janeiro, Colégio De São Bento Do Rio De Janeiro.
What are some of Celio Guida's interests?
Celio Guida has interest in Children, Travelling, Education, Environment, Art, Poverty Alleviation, Music, Human Rights, Extreme Sports, Arts And Culture.
What skills is Celio Guida known for?
Celio Guida has skills like International Relations, Strategy, Business Strategy, Microsoft Office, Management Consulting, Foreign Languages, Project Management, Business Analysis, Enterprise Risk Management, Policy Analysis, Business Planning, Benchmarking.
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