Celio Guida

Celio Guida Email and Phone Number

Founding Partner and CEO @ Somma
State of São Paulo, Brazil
Celio Guida's Location
São Paulo, São Paulo, Brazil, Brazil
Celio Guida's Contact Details

Celio Guida work email

Celio Guida personal email

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About Celio Guida

Business strategy executive and entrepreneur with a fast-track career in consulting, marketing, growth and performance. Vast experience in transformation and strategy projects in a variety of industries, including financial services, oil & gas, energy, infrastructure, retail and public sector. Strong experience in digital transformation and structuring of high performance teams, with recognized leadership and communications skills. Also experienced in innovation, martech and brand strategy/turnaround.Interested in transformation projects, high impact initiatives and VC / angel investment.

Celio Guida's Current Company Details
Somma

Somma

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Founding Partner and CEO
State of São Paulo, Brazil
Employees:
9
Celio Guida Work Experience Details
  • Somma
    Founding Partner And Ceo
    Somma
    State Of São Paulo, Brazil
  • Somma
    Founding Partner & Ceo
    Somma Jan 2024 - Present
    São Paulo, Brasil
    We believe in the combination of business and marketing - creating a new approach to generate impact, profitability and growth.
  • Quero Meus Direitos.Com
    Investor
    Quero Meus Direitos.Com Mar 2022 - Present
    Belo Horizonte, Minas Gerais, Brazil
    We put an end to the bureaucracy of Legal Proceedings using top notch technology with a portfolio of services focused on Consumer and Labor Law.
  • Resilia Educação
    Investor
    Resilia Educação Jun 2021 - Present
    We drive new tech talents, creating opportunities for those who didn't have it and bringing diversity to those who should have.
  • Mma Latam
    Board Member
    Mma Latam Apr 2021 - Present
    Comprised of over 800 member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future.
  • Icarros Itaú
    Chief Marketing Officer
    Icarros Itaú May 2022 - Dec 2022
    São Paulo, Brazil
    Executive in charge of marketing, branding, content, growth, analytics, martech, experience, PR and open innovation.Conducted a performance turnaround, realigned strategic guidelines such as branding/positioning, pricing models, digital products development and investment priorities and led the integration of Itau Unibanco and iCarros' business strategies. Restructured the company branding and modernized the value proposition for customers under a new identity after 15 years of sustained activities.
  • Zmes
    Co-Founder & Chief Growth Officer
    Zmes Aug 2021 - May 2022
    São Paulo, Brazil
    Co-founded an advertising agency building business consulting, growth, media and analytics teams from scratch. Devised and led digital transformation projects, reshaping marketing structures and strategies, unlocking new businesses and growth opportunities, implementing agile marketing methodologies, and consolidating growth mindset in major national and global companies, including leaders from the retail, banking, pharma, CPG and tech industries, among others.In less then 12 months, grew team to more than 50 talents driving US$ __ M in measurable impact for brands such as Magalu, Bradesco, RaiaDrogasil, Grupo Boticário, iFood, WeWork, Endeavor, Kellogg's and others.
  • Grupo Boticário
    Marketing Director
    Grupo Boticário Mar 2019 - Aug 2021
    São Paulo, Brasil
    Largest beauty retail network in the world with 4000+ stores, leading beauty company in Brazil and top 15 globally.Transformed the Media, Business Intelligence and Performance departments from an insular, "media buying" position to a central piece of Grupo Boticario's strategy, generating + R$ 200 M impact on EBITDA through marketing excellence, strategy redesign and organizational efficiency. Leadership role in several major transformation agendas, including digital transformation of the retail and consumer verticals, which led to a new modus operandi in marketing, media and communications. Implemented performance rooms, spreading a digital culture and facilitating the structuring of high-performance agile teams in the organisation. Accelerated team growth, from 18 direct reports to 60+ members in 3 senior management departments in less than 2 years.
  • Roland Berger
    Senior Consultant
    Roland Berger 2017 - 2019
    São Paulo, Brasil
    Leadership of strategy and transformation projects, including the complete strategic repositioning and organizational transformation of the largest development bank in Latin America, creating a national economic agenda and reviewing asset deploymeny ($170+ bn) based on social and economic externalities.
  • Strategy& (Formerly Booz & Company)
    Associate
    Strategy& (Formerly Booz & Company) 2015 - 2017
    São Paulo, Brasil
    Key associate role in strategy projects in major companies in a variety of industries, including public sector, service es, oil & gas, energy, infrastructure and public sector. Project topics range from complex go-to-market initiatives to due dilligences (buy and sell sides) to planning of new public management in state government.
  • Deloitte
    Consultant
    Deloitte 2012 - 2015
    Rio De Janeiro, Brasil
    Implementation of management consulting projects in large and mid-sized companies, mainly in Financial Services industry. Proactive identification of advisory needs from on-going clients, leading to new opportunities and projects development.

Celio Guida Skills

International Relations Strategy Business Strategy Microsoft Office Management Consulting Foreign Languages Project Management Business Analysis Enterprise Risk Management Policy Analysis Business Planning Benchmarking Internationalization Business Process Design Economics Due Diligence Valuation Mergers And Acquisitions Strategic Planning Financial Modeling Restructuring Capital Markets Investments Private Equity Organizational Design Emerging Markets Entrepreneurship Marketing Strategy Public Speaking Negotiation Market Entry Multi Cultural Environment Business Development Account Management Business Transformation Sales Leadership Problem Solving Business Intelligence Media Strategy Data Analysis Internal Audit Sarbanes Oxley Act Corporate Development

Celio Guida Education Details

Frequently Asked Questions about Celio Guida

What company does Celio Guida work for?

Celio Guida works for Somma

What is Celio Guida's role at the current company?

Celio Guida's current role is Founding Partner and CEO.

What is Celio Guida's email address?

Celio Guida's email address is ce****@****.com.br

What is Celio Guida's direct phone number?

Celio Guida's direct phone number is (212)-719*****

What schools did Celio Guida attend?

Celio Guida attended Stanford University Graduate School Of Business, The Wharton School, Universidade Federal Do Rio De Janeiro, Colégio De São Bento Do Rio De Janeiro.

What are some of Celio Guida's interests?

Celio Guida has interest in Children, Travelling, Education, Environment, Art, Poverty Alleviation, Music, Human Rights, Extreme Sports, Arts And Culture.

What skills is Celio Guida known for?

Celio Guida has skills like International Relations, Strategy, Business Strategy, Microsoft Office, Management Consulting, Foreign Languages, Project Management, Business Analysis, Enterprise Risk Management, Policy Analysis, Business Planning, Benchmarking.

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