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Transforms the way clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for customers. Thinks through the overall design of the client's ad stack, how they capture, manage and segment audience data, how they augment this with strategic partnerships, the shape of the reporting data pipeline and the things that need to flow through it, right down to the policies they need to adopt to govern the management of data in a safe and compliant way.Solutions architect for the client ad stack, identifying and configuring the technology, data and processes that improve media targeting, and deepen analytical learning. Performs comprehensive audits of a client’s current setup, as well as leading data and tech partner evaluations, and defining measurement frameworks to capture the most valuable signals.Leads in designing audience segmentation programs in partnership with client teams, improving their understanding of basic segmentation logic, rule building and the technologies that enable thisLeads in data partner discovery, vetting, and onboarding, providing the relevant teams with a view on the latest solutions in the market, as well as current trends and issues relating to data management and audience targetingWorks closely with adjacent disciplines in Strategy, Planning, AdOps, Activation and Analytics to ensure audience management best practices flow into campaignsMaintains strong, effective relationships with multiple clients, and key suppliers within your specific area of expertise. Builds strong relationships with your senior clients, including communicating with them on subjects outside your remit, and build a reputation for excellence in communicationOperates as in-agency expert / trusted advisor to clients on all data management issues, including regulatory trends, whilst showing an excellent understanding of the overall media landscape.

Responsible for developing strategic data-driven marketing plans and measuring their performance. Scope and fulfill data-driven approaches through partnership with Client Services team and coordination with Campaign Execution teams. Develop and deliver data-driven, digital and cross-channel marketing strategies for clients through collaboration with key internal stakeholders.Development of strategic programs designed to maximize ROI from customer acquisition through retention based on segmentation, targeting and in-depth customer profiling and analysis (life cycle/ lifetime).Define and execute digital measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement. -Identify research and analytics initiatives to support strategy development -Deliver business cases for new marketing programs -Develop and manage strategic marketing and analytic roadmaps for clients -Conduct detailed analyses of Clients’ current analytic tools, strategies and reporting processes -Identify the correct campaign KPI to track and report while monitoring the ROI for digital campaigns. -Understand and analyze various click-stream and conversion funnel data, drawing conclusions that help increase the performance of the digital marketing campaign tactics. -Design and execute business requirements. -Bring an awareness of best practices for user data and analytics tools and processes to teams and clients.

Crafts targeting and database strategies to drive new customer acquisition and retention for key client. Provides strategic input and ideas to improve campaign performance across all measurable media. Participates in discovering new and innovative media opportunities. Provides direction on the goals and anticipated outcome of campaign analytics; creates strategicexecutive overviews, with recommendations for future programs. Manages client-supplied inputs and work flow to ensure timely and error-free data. Provides detail about the list selection strategy, processing results and testing strategy to the rest of the Account Team. Manages multiple vendor relationships responsible for administering prospect databases and data sets.

Crafts targeting and database strategies to drive new customer acquisition and retention for key client. Provides strategic input and ideas to improve campaign performance across all measurable media. Participates in discovering new and innovative media opportunities. Provides direction on the goals and anticipated outcome of campaign analytics; creates strategicexecutive overviews, with recommendations for future programs. Manages client-supplied inputs and work flow to ensure timely and error-free data. Provides detail about the list selection strategy, processing results and testing strategy to the rest of the Account Team. Manages multiple vendor relationships responsible for administering prospect databases and data sets.

Crafts targeting and database strategies to drive new customer acquisition and retention for key client. Provides strategic input and ideas to improve campaign performance across all measurable media. Participates in discovering new and innovative media opportunities. Provides direction on the goals and anticipated outcome of campaign analytics; creates strategicexecutive overviews, with recommendations for future programs. Manages client-supplied inputs and work flow to ensure timely and error-free data. Provides detail about the list selection strategy, processing results and testing strategy to the rest of the Account Team. Manages multiple vendor relationships responsible for administering prospect databases and data sets.

Oversees strategic management of projects related to the sales, marketing, and development of the Pharmacy Benefit Management (PBM) service and the overall Pharmacy business. Drives business development by identifying sales leads, submits requests for proposals and implements new PBM clients. Builds and introduces custom prescription benefit plans and prescription savings programs for business consumers and their employees. Performs period and annual P&L projections, updates, and throughput analysis of the online/mail order pharmacy, specialty pharmacy, and central prescription fulfillment sites. Manages business-to-business and business-to-consumer marketing and sales efforts of Costco pharmacy services including prescription discount programs, Flexible Spending Account services, Medicare Part D programs, Patient and Medication Management and Compliance programs, and Pharma sponsored programs. Develops and manages high-profile direct mail, point-of-sale messaging, e-mail, online, internal publication and coupon campaigns and editorial projects. Analyzes and uses CRM and customer shopping metrics to create strategy and evaluate results of new services, marketing campaigns, and retention initiatives. Works with online content managers and software development teams to create and introduce new webpage designs, user-interface processes and web enhancements that improve the online prescription ordering, shopping, and payment experience. Represents the corporate Pharmacy in cross-department sales and promotion projects to improve the overall Costco business. Creates adult web training modules and presentations and manages content of department intranet to introduce pharmacy initiatives and train pharmacy and marketing staff. Oversees management, marketing, and development of the pharmacy student scholarship fund. Member of Costco’s social media steering committee and responsible for developing and monitoring company social network postings.

Identifies sales leads, submits requests for proposals and implements new PBM clients. Performs period and annual P&L projections, update, and analysis of mail order pharmacy, specialty pharmacy, and central fill.Business to business and business to consumer marketing and sales of Costco pharmacy services. Develops, oversees, and measures marketing campaigns and sales efforts through presentations, direct mail, e-mail, internal publications, and sales calls. Manages website layout, online user-interface and web enhancement projects for www.pharmacy.costco.com.Evaluates operational productivity and throughput of Mail Order pharmacies and Prescription Fulfillment Centers.Manages relationship with service vendors, PBM clients and insurance brokers.Develops and distributes adult web training modules and presentation for pharmacy and marketing staff at all US locations.

Responsible for warehouses Marketing, Membership, Member Service and Security departments.Developed and implemented marketing plan to meet corporate membership goals and increase sales.Attended and participated in community events, trade shows, and Chamber of Commerce meetings to ensure excellent community relations and business development.Scheduled, developed, counseled, directed, and hired department personnel. Implemented and upheld Costco standards. Member issue and employee issue resolution.Attended marketing, management, and other outside meetings as required.Drafted and performed employee performance appraisals.

Oversees employees, coordinates activities and upholds standards of the department. Monitored and analyzed payroll, expense, and sales reports.Hired, scheduled, developed, and directed a 75 member department. Implemented pharmacy and front end productivity procedures for high productivity and operational efficiency.Member issue and employee issue resolution.Drafted and performed employee appraisals.

Oversees employees, coordinates activities and upholds standards of the department.Monitored and analyzed payroll, expense, and sales reports.Hired, scheduled, developed, and directed a 75 member department.Implemented pharmacy and front end productivity procedures for high productivity and operational efficiency.Member issue and employee issue resolution.Drafted and performed employee appraisals.