Yue Shang Email and Phone Number

Spearheaded 3 engagements for 2 Toronto-based ventures in the non-profit and health services industries; worked closely with company executives to identify and deliver business innovation initiatives, managed end-to-end project delivery by effectively utilizing Gantt Charts, RACI Charts, and other PM tools.- Organization 1: An OHIP-backed health services company specializing in eating disorder treatment programs. Engagement 1: Worked with a group of 6 consultants, conducted competitive research and benchmarking to support its Canadian market positioning and pricing strategies; applied human-centred design and systems thinking while working with stakeholders to understand and map end-to-end services and processes from the customer's perspective.Engagement 2: Performed ad-hoc analyses in Excel and Power BI to investigate product optimization, sales data, and marketing performance; formulated a business branding and marketing proposal encompassing social media marketing, SEO, SEM and Google Analytics to understand consumer behaviors and enhance marketing presence; analyzed participant and employee experience across channels (mobile, web, social media, phone, face-to-face, print, mail).- Organization 2: A nonpartisan, non-religious, nonprofit Canadian registered charitable organization.Engagement 3: Performed operational research to evaluate operational decisions, best practices and market competitiveness across Tirgan’s portfolio; developed KPI dashboards in Excel for functional areas such as membership models, space utilization, headcount, programs set up to support operational and financial projections and project go- lives; developed a Grant Application Evaluation and Scoring Matrix in Excel for government grant applications.

ReVi is an Immersive e-Learning Platform helping students improve soft skills for a smooth transition from school to work life, through practice in real-life events and including an evaluation toolkit designed to provide quantitative and qualitative feedback to the ReVi user.- Conducted primary market research (i.e., surveys, focus groups, interviews, case studies) with over 250 respondents to arrive at a solution with a clear value proposition and identify target customers whose pain points were being solved.- Conceived and built an end-to-end platform to connect students, recruitment specialists, and other institutional users in 4 months; conducted SME interviews.- Applied customer-centered design methodologies, conducted usability testing with proof-of-concept beta website with over 70% satisfaction rating, developed through WordPress, Unity, IBM Watson speech to text API and RStudio, with the integration of AR/VR technologies.- Developed financial projections for 5 years (income statements, balance sheets) and it breaks even on par with industry standards in 3 years using Excel financial modelling; encompassed key assumptions and industry benchmarks.- Created PowerPoint presentations to pitch the business and gained approval from the advisory committee.- With a focus on sustainability, embedded people (social), profit (economy) and planet (environment) into the DNA of the start-up to guide innovation and competitive advantage.

- Reviewed the “Getting the Supervisory Relationship Off to a Good Start” handbook that outlines topics for graduate students and supervisors to discuss as part of the formation of their relationship.- Created and distributed both paper-based and electronic surveys to staff and students; collected data, and analyzed data using Excel Pivot Tables, and developed insights for revising and improving the existing tool.