I lead the performance and CX team, being responsible for structuring and developing new processes to optimize the area's strategies, campaign management (Google Ads, Facebook Ads, among others) and creating a data culture focused on the integration of internal and external information to generate insights.Main Activities:- Planning and management of the AON performance with focus on increasing the conversion rate of the funnel stages;- Measuring results based on metrics and KPIs, with strategic investment decisions, aligning actions with business objectives;- Structuring the data area, with strategies for commercial and marketing actions, observing the entire customer journey, establishing good practices;- Management of CRM campaign development, approvals and monitoring metrics;- Construction of PDCAs.

Led the entire restructuring of trade marketing, being mainly responsible for the Showroom Experience, a national-scale strategy focused on developing a new concept of experience at Honda dealerships, with a new purpose, visual identity, point of sale materials, training, innovations and application guides. Also managing stakeholders, budget and implementation studies with frequent visits to the concessionaires.Main Activities:- Management of the showroom experience, creating concepts stores, project approvals, alignments, budget, execution, roll-out and monitoring the implementations;- Showroom digitalization with the creation of the digital catalog, augmented reality and virtual reality experience, maximizing the customer experience and increasing product immersion;- Development of training for employees and Honda dealerships ensuring a progressive cultural change;- Creation of guides for strategy replication, visual communication and implementations in the showroom;- Management of processes and flows with commercial area;- Analysis and construction of reports.

Led the entire restructuring of trade marketing, being mainly responsible for the Showroom Experience, a national-scale strategy focused on developing a new concept of experience at Honda dealerships, with a new purpose, visual identity, point of sale materials, training, innovations and application guides. Also managing stakeholders, budget and implementation studies with frequent visits to the concessionaires. Main Activities:- Showroom Experience development and main strategies;- Mapping and definition of trade responsibilities, aligning clear flows with other teams;- Definition of new strategies for visual communication, furniture and product launch exhibition;- Analysis of results and presentations to the board;- BID for new suppliers.

With a 360° view in Gillette Venus, I developed and implemented regional merchandising actions and digital content strategy definitions and led the first Gillette Venus social campaign in Brazil. Responsible for defining strategies aimed at influencers.Main Activities:- Creation and development of the purpose campaign (Tatto Truck Tour), focusing on developing a social action;- Area reporting based on Kantar and Nielsen;- Reformulation of the influencer squad;- Support in the execution of media plan and production of materials for stores activation;- Support in the management of social media and content.

Co-responsible for creating and tracking influence marketing campaigns, quotationand negotiation with suppliers for activation materials/presskits, social media analysis, as well as participating in the development of events and product launches.

Responsible for worked closely with the marketing team in the timely and proper implementation of approved marketing plans and programs. I recommended proposals to ensure brand identity and awareness of the company and its product through merchandising activation. Responsible for developing digital marketing, events and partnerships.

Provide Technical Assistance over the phone and through email to the company customers with account creation, apps installation and other software-specific functions.

Responsible for team management, monitor and maintain communication with the exchange from the moment after signing the contract, ensure and apply the minimum for the operation of the internship during the exchange experience, hold seminars events and agenda with partner universities, organize the visa process according to National Support Materials, keep up-to-date record of all information and documentation from the exchange, use AIESEC’s leadership model to personalize the consumer experience, ensure NPS above 9.

- Manager of consumer experience focused on professional exchanges, responsible for the preparation of more than 30 exchange students who exchange in 2018.2- Member of the membership training conference organizing committee 18.2 , organizing an event for 100 AIESEC members in Brasilia to train them to better serve our customers.