Business and product modeling since concept beginning.Marketing advising.

Business Menthor, Digital Strategist and Copywriter responsible to create and accelerate business.Specialized in branding, products, sales, copywriting, growth hacking and experience thinking to connect every points to grow business.

Digital products and campaigns creation and management for online sales.

Responsible for new strategies and copywriting of digital launches and new business.

Innovation, UX/UI, Copywriting for pitches, New Products and Business Modeling.

Joining all of available capabilities (Strategy, Social Media, Copywriting, Visual Design, Experience Design, Technology and Market Sciences) to create awesome products and deliver multiple disruptive projects for clients like TIM Cellular, Bradesco/Next Bank and Nike.Responsible for management and delivery of all Tim Cellular’s projects (TIM Liberty and TIM Beta) of 2015. The projects are based on digital platforms (web and mobile) and integrated campaigns. Furthermore, responsible for Bradesco/Next projects, we created and launched a entire bank!Mobile apps, ATMs, websites, data visualization dashboards, movies and content productin, integrated campaigns with gamification and much more. With Nike, we developed an e-commerce experience with big touch screen TVs inside of a Nike's branding space.These projects delivered design and development of web and mobile applications, creation of branding, concepts or multi channel campaigns.All of these projects has more than a simple solution. They have a disruptive DNA mixing technology, art, data and business transformation with high-level and multi skill team. Their deliverables are more than campaigns and platforms. The big challenge was manage all capabilities, client, scope, schedule, budget, quality, risks to create new products and tell awesome stories.

Responsible for co-creation, planning and operations; marketing and business strategy; client discovery and relationship; product management. Creating and managing the product roadmap and leading the team with agile development techniques.As main achievements, raise first round funding to start operations and bring clients to sustain the company from an idea and a prototype. The loyalty marketing platform was used by dozens of companies and their consumers.

Reporting directly to the executive and operational directors, I was engaged in order to accelerate the strategy of development of new products and services, seeking an aggressive growth in its market. As the only interface technology products of the company, I was responsible for managing all projects for new systems and integrations amoung them, with different vendors in outsourced development.Creation of product management methodology appropriate and specific for the company, in compliance with good practices of project management, merging techniques of PMBOK (PMI) and SCRUM.The projects in question seek competitive advantages and strategic leverage of the company, with focus on Process Management (BPM), OCR, CRM, Scrappers (search robots), and serve customers in banking, insurance, rental and others, such as Bradesco, BV Financeira, Mapfre, Banco BNP Paribas/Arval, among others.Co-creation and technology project management for the launch of the startup called Despachante.com - the first website that offers documentation service for vehicles completely online.

Designing personal projects that combine technology and marketing with the areas of culture, sports and social responsibility, in partnership with the Atitude, a company of cultural, social and sporting projects.

Reporting directly to partners, have supported strongly the coordination of development, support and training team. Responsible for business and systems consulting on strategic projects, managing the demands of the projects, searching and analyzing new business opportunities.Acting on projects with clients such as Bematech, Sodexo Pass, Porto Seguro, Banco Itau-Unibanco, UAB Motors, among others. For these customers, were implanted CRM, BI and BPM solutions, with specific integrations with legacy systems.Roles in these projects: Project/Product Manager, Business Manager, CRM / BPM Consultant, Systems Integration Consultant, Quality Consultant.

Start Up Company joining skills of Business, Marketing and Technology, focusing on Business Growth.As responsible for the company, I've worked in many small project with multidisciplinary profile in sales, customer relationship, project management, analysis and design of new products, process analysis, implementation, quality, leadership teams responsible for implementation and support.

Activities Developed:- Creation and Management of New Products and Offers;- Commercial and Customer Relationship Management;- Project Management;- Business Process Definition, Implementation and Support.From June/2008 to October/2008:Responsible for the whole experience of a portfolio of ten clients with the company. After six months, I was responsible for managing projects involving a new product platform focused on active and responsive telephone service integrated with a BPMS (Business Process Management System). These projects represent an increase in company revenues over 65% in 2008.From October/2008 to October/2009:Strong support in creating a new business unit specializing in the needs of contact centers. Managing relationships with large contact centers and their projects (among them TIVIT, Teleperformance and SENARC). Responsible for creating new offerings with specific business models for each or for each client. Among the activities are: to raise market needs, designing new solutions, feasibility study of internal development and partner search, structure the processes involved, monitor the development and deployment, and study the result.Among the innovations created, was the provision of smart active, who represented a pipeline able to arrange for Direct Talk growth of over 100% compared to the year 2008.

Activities developed:- Technical Management of Products;- Requirements Engineering;- Monitoring of Projects;- Analysis, Modeling and Documentation of Systems;- (UX) User Experience Design;- Creation and Definition of products.One of responsible for building team of services, focusing on the reception of customers' specific demands, and from these, develop customizations and evolutions of products. This team was responsible for the direct generation of revenue from new projects of demands of the base customers.

Activities Developed:Modeling and development software in a web environment by following standards of Software as a Service (SaaS), using technologies like HTML, ASP, JavaScript, C#.NET and SQL Server.

Activities Developed:- Help for structuring the support processes;- Service multi-channel to customers;- Resolution of software support calls;- User Interfaces/Front-End Development of online chat.