Celso Onofre Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

. Co-led the ERG BLK (focused on black members of Spotify Brazil) with the aim of professional development and a belonging environment.

São Paulo, Brazil

. Manage and execute campaigns, increasing brand visibility and engagement.. Develop and implement effective strategies on social media to reach the target audience.. Collaborate with teams (cross-functional ) to ensure brand consistency and messaging.. Monitor and analyze performance metrics to optimize campaign effectiveness.

São Paulo Area, Brazil

Clients: Danone (global), EMBRAER (Brazilian Aerospace Company), Netflix, Guerlain Paris, Magazine Luiza and Grupo RD (owner of Droga Raia and Drogasil)Awarded as Best Design Office at the 2019 BDA (Brazil Design Awards) with 2 Grand Prix e 22 awards.Main awarded projects:• Embraer X - branding• Netflix ComicCon Experience 2018 - branded space• Magazine Luiza - rebranding• Embraer 50 Aniversary - visual indentityActivities:• Direct interface with the Marketing Department of the client;• Build briefings and creative presentations;• Manage a team of 10+ (account management assistants, designers, strategists, copy writers and production);• Control chronograms, deliveries and profitability of the account;• Manage of vendors for client’s specific needs;Accomplishments:• Rebrand of the global Danone dairy brand accoring to various market oportunites, such as SKUs in partnership with local and global food banks during the Covid pandemic;• Create and comange Netflix's concept space at Brazil’s Comic-Con 2018 fair;• Embraer’s rebranding;• Embraer’s celebratory identity for the 50 Years Anniversary;• Magazine Luiza (MagaLu) rebranding;• Develop Danone's, EMBRAER's and Magazine Luiza brand book interactive and digital version in an online platorm;• Grupo RD rebranding;• Visual identity for the Desafio 10x10 (10x10 Challenge) - Brazilian intiative led by LiveLab, a non-profit organization dedicated to social innovation, to engage the youth generation on donations for families in vulnerable situations during the Covid pandemic;• Leader of Diversity and Inclusion Committee coordinating the initiatives sugested by each subcommittee dedicated to each cause: LGBTQIA+, Race, Gender and PwD

São Paulo Area, Brazil

Activities:• Give support at retail for the categories of Soccer (Futebol), Running, Sportswear and Skate; • Follow and adapt the seasonal calendar;• Report to the local and Global Marketing board and Category directors;• Responsible for product the launches at retail aligned with the other marketing functions: Digital, PR, Sports Marketing, Design and Events;• Develop vendors for specific needs according to directions for retail launches and brand activations;• Developed tools and directive for field teams (Visual Merchandise and sale forces) to guarantee complete understanding of products benefits, correct product display and brand positioning;• Manage along with the Expansion team the opening and refit of stores;• Build plans, presentations and recaps for local and global reports;Accomplishments: • Developed and adapted more than 60 international product launch initiatives at retail spaces and key accounts of national range (Brazil), with an average of $150K per campaign in approximately 100 spaces;• Managed budgets from the order of $1.5M per year;• Coordinated the opening of the following Nike’s stores in Brazil:o Nike Ipanema – Rio de Janeiro (1st flagship store of the brand in the Latin America);o Nike Copacabana – Rio de Janeiro (1st store of the brand dedicated to soccer in the Latin America);o Nike store at Oscar Freire Street – São Paulo (1st store of the brand in the Latin America with the main assortment and services exclusively for women); • Project Manager responsible for Nike’s pop-up store for the World Cup (2014) in São Paulo – awarded with the Maxim Awards (Nike’s Excellence Award) as the best expression of the brand at global retail in the year of 2014;

Rio De Janeiro Area, Brazil

Clients:• Fashion Brands - FARM RIO, Le Lis Blanc, Maria Bonita Extra• Institutional Accounts - Multiplan (owns and manages one of the country’s largest commercial property) / BarraShopping Mall • Department Stores chain - Leader

Rio De Janeiro, Brasil

Clients:• SulAmérica Insurances • Oi Mobile Operator• Grupo Editora Record - book publishing company

Orlando, Florida Area

3-month working experience program in retail at Disney theme parks in Orlando, Florida.

Postgraduate, Marketing

Specialization, Digital Marketing

Specialization, Branding

Online course provided by FutureLearn.com

Graduated, Advertising