Cely Carmo Giraldes Email and Phone Number
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• Extensive professional experience on Corporate Communications, Public Relations, and Digital and Social Marketing, acting as trusted advisor to key clients, and working with other lines of business and on a multi-market level;• Strong new business capabilities, financial accountability and management of the key financial metrics of client relationships, including client contribution and working capital;• Innovation, by developing new products, applications, methodologies and processes;• Strong planning background, gathered at the largest national and international PR agencies in Brazil, through the development and implementation of corporate communications and digital strategies for large multinationals;• Thought leadership, keeping on top of digital and consumer trends, and contributing to the agency’s local, regional and global Digital Marketing and PR activities, including speaking engagements, training, and studies;• Coordination of multi-market team across Latin America, development and implementation of employee training curriculum in digital media; • A broad range of relationships within the client organization; agency international staff and digital groups and tier 1 influencers in a local and regional scale;• Responsible, committed, proactive, hands-on, problem solving;• Co-founder of the PR 2.0 group at Abracom (Brazilian Association of Corporate Communications Agencies).Specialties: Business Strategy, Business Development, BI & Data Analytics, Digital Marketing, Corporate Reputation, Strategic Planning and Consulting, Social Media, Crisis ManagementTools & softwares: Brandwatch, Synthesio, Sysomos, Netbase, Social Studio, Oracle Social Cloud, Nuvi, Stilingue, Traackr, RStudio, Gephi, Geoda, Minitab; CrowdTangle, Quintly, SocialBlade, SocialBakers; SimilarWeb, Google Analytics, Webtrends; Adobe Photoshop, InDesign, Acrobat Pro; Microsoft Office Professional, Sharepoint, Visio and Project.
Perceptual Advisors Llc
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Managing Director, BrazilPerceptual Advisors Llc Sep 2022 - PresentSão Paulo, São Paulo, Brasil -
OwnerShield Communications Jul 2019 - PresentSão Paulo E Região, BrasilCommunications & Digital Marketing | Corporate Reputation | BI & Data Analytics | Data Translation | Memory Organizer -
Conselheira De Comunicação E Inteligência De Dados | Data & Communications AdvisorMulheres Do Esporte Mar 2022 - Nov 2022BrasilO hub Mulheres do Esporte é uma WSportech que tem o propósito de conectar e empoderar mulheres e meninas do mercado esportivo no Brasil, promovendo a igualdade de gênero nos esportes, em alinhamento com o objetivo 5 da ONU para o desenvolvimento sustentável. -
Planning & Strategy DirectorGrupo Cdi - Comunicação E Marketing Nov 2018 - Jul 2019São Paulo, São Paulo -
Lead Digital Strategist, Latin AmericaBurson-Marsteller Aug 2010 - Nov 2018São Paulo Area, Brazil• Set up and business consolidation of the Digital practice in Brazil and Latin America;• Client portfolio of large multinational and national companies in Brazil and Latin America, including Ford, Intel, HP, Electrolux, Bayer, Allergan, Sony, Accenture, Shell, Vale, Symantec, Heineken, Abihpec, Pernambucanas and others;• Strategic planning, senior counseling and implementation of digital and social media programs for multinational companies, building and strengthening brand image and reputation of client in social media;• Articulated a long-term strategic vision for Digital business across Latin America; • Development of cases studies and subscription of client work in national and international awards; • Development of regional studies (B-M Latam Social Media Check-Up), contribution for global studies, and active participation in regional marketing activities;• Development of events for clients and agency staff, such as B-M Digital Week, Digital Healthcare and Politics 2.0;• Talent development, by implementing a competence matrix, and providing coaching and training in all B-M markets in Latin America;• Improvement and implementation of processes for social media monitoring, data and analytics, Digital PR, Social CRM, guidelines and training, and measuring and metrics. -
Digital Strategist, B-M BrazilBurson-Marsteller 2008 - Dec 2012São Paulo Area, Brazil -
Web ManagerMáquina Cohn & Wolfe Nov 2007 - Jul 2008• Set up of Máquina Web, developing a business plan and building a portfolio of services to meet needs of clients, with focus on social media products and web development. Responsible for bringing a new concept of PR for the agency –public relations 2.0 (Máquina RP 2.0)– and improving social media monitoring and analysis techniques • Client portfolio including Ambev, C&A, Hopi Hari, Senac-SP and others• Planning and developing of the hotsite www.congressodepublicidade.com.br for the 2008 National Publicity Congress. -
Corporate Magazines ManagerEditora Pagina Viva Feb 2006 - Nov 2007• Edition of Nestlé magazines: Nestlé com Você (consumer magazine with a circulation of 300,000; 2007 Top of Marketing ADVB winner, in “Consumer Relationship” category); and Atualidades Nestlé (internal communication);• Edition of Cultura Inglesa Magazine, a monthly cultural publication aimed at language students (during a previous experience in the company, 1995-2001);• Edition of Publifolha’s Europe Guide, a reference publication in Brazil’s tourist guides market (during a previous experience in the company, 1995-2001). -
Web CoordinatorCdn Comunicação Apr 2002 - Oct 2005• Participation in set up and development of digital business (CDN Interativa); • Planning and developing of McDonald’s portal (www.mcdonalds.com.br, Abanet/MSN 2005 Prize winner – medal of bronze) and “Comendo e Aprendendo” hotsite (www.comendoeaprendendo.com.br, Aberje Brazil Prize winner in 2004, in “Consumer Relationship” category).• Planning and developing of Pfizer’s Coração de Mulher Web site www.coracaodemulher.com.br, Aberje Brazil Prize winner in 2005, in Marketing Communication Campaign category.• Planning and developing of VCP - Votorantim Paper and Cellulose intranet, a pioneering work for other Votorantim Group branches (VPar, Votorantim Chemical, Votorantim Metals and Votorantim International).• Planning and developing of a hotsite for children environmental education, for Votocel Filmes Flexíveis (now EBFF).• Developing of www.amomuitotudoisso.com.br hotsite, aligned with global release of new McDonald’s marketing communication strategy (i’m lovin’ it). -
CoordenadoraCdn Comunicação 2001 - 2005 -
Content Producer And CopywriterEditora Pagina Viva Mar 1996 - Mar 2001São Paulo E RegiãoContent producer and copywriter of corporate magazines (Fiesp, Nestlé, Cultura Inglesa, ABA); owned magazines (Japão Aqui, Trocando Receitas); books, booklets and guides. -
Financial Reporter At Folha Da TardeGrupo Folha Mar 1995 - Feb 1996São Paulo E Região -
Reporter At Visão Magazine, Dci Newspaper, And Shopping NewsRevista Visão 1993 - 1995São Paulo E Região
Cely Carmo Giraldes Skills
Cely Carmo Giraldes Education Details
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Business Analytics - Big Data -
Business/Corporate Communications -
Communications -
Biology/Biological Sciences, General
Frequently Asked Questions about Cely Carmo Giraldes
What company does Cely Carmo Giraldes work for?
Cely Carmo Giraldes works for Perceptual Advisors Llc
What is Cely Carmo Giraldes's role at the current company?
Cely Carmo Giraldes's current role is Owner @ Shield Communications, Managing Director Brazil @ Perceptual Advisors.
What is Cely Carmo Giraldes's email address?
Cely Carmo Giraldes's email address is ce****@****com.com
What is Cely Carmo Giraldes's direct phone number?
Cely Carmo Giraldes's direct phone number is (212) 614*****
What schools did Cely Carmo Giraldes attend?
Cely Carmo Giraldes attended Fundação Getulio Vargas, Universidade De São Paulo / Usp, Universidade De São Paulo, Unicamp - Universidade Estadual De Campinas.
What are some of Cely Carmo Giraldes's interests?
Cely Carmo Giraldes has interest in Blogging, Cooking, Public Relations, Travelling, Pr 2, Social Media, Digital Marketing And Communications, Literature, New Technologies, Biking.
What skills is Cely Carmo Giraldes known for?
Cely Carmo Giraldes has skills like Development, Crisis Communications, Social Media, Planning, Online Marketing, Web Architecture, Digital Strategy, Content Management, Press Releases, Media Relations, Blogging, Digital Media.
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