Cely Carmo Giraldes Email & Phone Number

São Paulo, São Paulo, Brasil

São Paulo E Região, Brasil

Communications & Digital Marketing | Corporate Reputation | BI & Data Analytics | Data Translation | Memory Organizer

Brasil

O hub Mulheres do Esporte é uma WSportech que tem o propósito de conectar e empoderar mulheres e meninas do mercado esportivo no Brasil, promovendo a igualdade de gênero nos esportes, em alinhamento com o objetivo 5 da ONU para o desenvolvimento sustentável.

São Paulo, São Paulo

São Paulo Area, Brazil

• Set up and business consolidation of the Digital practice in Brazil and Latin America;
• Client portfolio of large multinational and national companies in Brazil and Latin America, including Ford, Intel, HP, Electrolux, Bayer, Allergan, Sony, Accenture, Shell, Vale, Symantec, Heineken, Abihpec.
• Strategic planning, senior counseling and implementation of digital and social media programs for multinational companies, building and strengthening brand image and reputation of client in social media;
• Articulated a long-term strategic vision for Digital business across Latin America;
• Development of cases studies and subscription of client work in national and international awards;
• Development of regional studies (B-M Latam Social Media Check-Up), contribution for global studies, and active participation in regional marketing activities;

São Paulo Area, Brazil

• Set up of Máquina Web, developing a business plan and building a portfolio of services to meet needs of clients, with focus on social media products and web development. Responsible for bringing a new concept of PR for.
• Client portfolio including Ambev, C&A, Hopi Hari, Senac-SP and others
• Planning and developing of the hotsite www.congressodepublicidade.com.br for the 2008 National Publicity Congress.

• Edition of Nestlé magazines: Nestlé com Você (consumer magazine with a circulation of 300,000; 2007 Top of Marketing ADVB winner, in “Consumer Relationship” category); and Atualidades Nestlé (internal communication);
• Edition of Cultura Inglesa Magazine, a monthly cultural publication aimed at language students (during a previous experience in the company, 1995-2001);
• Edition of Publifolha’s Europe Guide, a reference publication in Brazil’s tourist guides market (during a previous experience in the company, 1995-2001).

• Participation in set up and development of digital business (CDN Interativa);
• Planning and developing of McDonald’s portal (www.mcdonalds.com.br, Abanet/MSN 2005 Prize winner – medal of bronze) and “Comendo e Aprendendo” hotsite (www.comendoeaprendendo.com.br, Aberje Brazil Prize winner in 2004.
• Planning and developing of Pfizer’s Coração de Mulher Web site www.coracaodemulher.com.br, Aberje Brazil Prize winner in 2005, in Marketing Communication Campaign category.
• Planning and developing of VCP - Votorantim Paper and Cellulose intranet, a pioneering work for other Votorantim Group branches (VPar, Votorantim Chemical, Votorantim Metals and Votorantim International).
• Planning and developing of a hotsite for children environmental education, for Votocel Filmes Flexíveis (now EBFF).
• Developing of www.amomuitotudoisso.com.br hotsite, aligned with global release of new McDonald’s marketing communication strategy (i’m lovin’ it).

São Paulo E Região

Content producer and copywriter of corporate magazines (Fiesp, Nestlé, Cultura Inglesa, ABA); owned magazines (Japão Aqui, Trocando Receitas); books, booklets and guides.

São Paulo E Região

São Paulo E Região

Master Of Business Administration (M.B.A.), Business Analytics - Big Data

Business Specialization In Communications And Public Relations Strategic Management, Business/Corporate Communications

Bachelor Of Journalism, Communications

Biology/Biological Sciences, General

Activities and Societies: Protein Chemistry research; Dengue control program