- Developed and implemented comprehensive analytics strategies alligned with business goals, increasing partner's profitability.- Managed a diverse team of 10 analysts, fostering a collaborative environment that contributed to a rise in team productivity-Worked with partners' product and marketing teams to ensure customized solutions and optimized growth strategies.

- Led and trained a team of 5+ analysts in identifying key metrics and performance indicators to monitor business performance- Created and executed a data literacy program, raising the organisation's data-driven culture.- Created custom dashboards using Google Analytics, Looker Studio, Tableau and PowerBI to give 70+ stakeholders real-time insights into company operations.

- Constructed a comprehensive catalogue of digital intelligence reports which improved strategic decision-making support- Collaborated with executive leadership to align analytics projects with business objectives, influencing a key shift in strategic focus- Partnered with cross-functional teams to analyze data from 50+ sources to improve and optimize business processing

Responsible for the implementation and maintenance of analytic tools for clientsAnalyzing clients’ business and technical requirementsIdentifying relevant solutions to address business needsEnsuring proper coordination for multiple clientsCreating comprehensive dashboards allowing the proper tracking of key performance indicators formarketing end usersGenerating traffic analysis reports and present results and recommendations to clientsDesigning optimisation testing and targeting rules to improve online customer experience andmarketing investmentsServing as a subject-matter expert on digital measurement as it relates to products, campaigns,promotions, brands, categories, site testing, and business objectives and strategies

Working with Analysts on backlinking efforts for property pagesAnalyzing marketing efforts and assist Analysts with consultation insights and recommendationsGathering and analyzing data in order to arrange campaign strategies.Supporting operation of E-mail campaigns by testing and composing campaign e-mail and campaignpages.