If I was asked about my greatest purpose in life, my answer would be, not to disappoint my 24-year-old self, who sincerely believed that the world can be a better place. I am in love with business, I am addicted to challenges, my biggest pleasure is to overcome them. However I don’t believe in workaholism, the true success is to be able to balance business and life. I don’t want to be that person who is told “get a life.”I also started believing setting realistic goals, however I WILL never stop dreaming. I cannot lose that dreamer inside me. I cannot disappoint my 24-year-old self.I also love teaching, this is why I teach part-time at university. Yes, I am a teacher now, but also I am a student, EVERYDAY. There is no limit for learning.
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Vp, Creative Strategy LeadÜni̇te Edelman Jun 2021 - PresentIstanbul, Turkey -
Director, Advertising & Digital CommunicationsÜni̇te Edelman Apr 2014 - Jun 2021Istanbul, Turkey• Launched a new brand COFFEESHOP managing the advertising and digital units of UNITE Communications (currently UNITE - Edelman) in 2014 • Worked as ‘new business development’ manager • Transformed the PR oriented UNITE into an integrated communications platform• Led the internal change management at UNITE • Managed to turn 30% of PR client portfolio of UNITE to take integrated marketing service • Gained consolidated 20% annual turnover through business expansion• Created award winning projects -
Consultant, Advertising And Digital CommunicationsÜnite İletişim Sep 2017 - Sep 2018Istanbul, Turkey -
Instructorİstanbul Aydin University Sep 2020 - PresentIstanbul, TurkeyTeaching "Digital Advertising" to undergrad senior level -
Supervisor, Advertising & Digital CommunicationsÜnite İletişim Jul 2012 - Apr 2014Istanbul, Turkey• Gained experience before doing things above -
Journalist / WriterHurriyet Jul 2011 - Apr 2012New York City• Conducted interviews with successful Turkish people who live in the States• Articles published as first page news in both Hurriyet and Hurriyet USA -
Journalist / WriterTurk Avenue, Llc Jun 2011 - Jan 2012 -
CopywriterFcb Global May 2008 - May 2010Istanbul, Turkey• Created copies mostly for ATL & BTL advertisements • Added value to creative brainstorming sessions Accounts responsible for: Mohini Kids Entertainment Center, Mayadrom Sports Center, Viko Electric and ElectronicAccounts involved: Burn Energy Drink, Nivea, Kraft, Nestlé -
Intern CopywriterMullenlowe Istanbul Jun 2007 - Sep 2007Istanbul, Turkey• Led an intern group task. Worked on a briefing about Efes Pilsen and presented to the LOWE Board Members including creative directors and the CEO• The work is chosen to be presented to the Client Accounts involved: Efes Pilsen (Leading beer company in Turkey) -
Intern CopywriterLeo Burnett İstanbul Jun 2006 - Oct 2006Istanbul, Turkey• Wrote draft copies as the associate to the Senior Copywriter
Cem Arıdağ Education Details
Frequently Asked Questions about Cem Arıdağ
What company does Cem Arıdağ work for?
Cem Arıdağ works for Üni̇te Edelman
What is Cem Arıdağ's role at the current company?
Cem Arıdağ's current role is VP, Creative Strategy Lead at ÜNİTE Edelman.
What schools did Cem Arıdağ attend?
Cem Arıdağ attended Pace University, Miami Ad School, Istanbul Bilgi University - Faculty Of Communication, Özel Saint Benoît Fransız Lisesi / Lycée Français Saint Benoît.
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