With over 20 years from various industries, I have led and taken part in the development of how companies meet markets and customers in changing market environments, primarily due to the introduction and commercialization of the Internet. This transformation has given me an in-depth understanding how companies can change their strategic directions primarily by having their people meet customers and clients in new ways. Assuming different roles, either as project manager, line manager, consultant, business developer or entrepreneur, I have either led or taken part in teams that have developed concepts, sales initiatives and service offerings, bringing them to these changing markets, With limited resources I’ve in various business areas, developed and implemented solutions together with my teams, which brought about new ways of doing things, helping various stakeholders in achieving their goals and objectives. Several times I have had the luck to gather and build motivated teams. One key principle in those teams have been to create a sense of mutual and individual accountability.My take has been that team members contributing and expressing their ideas and strong will, tend to feel more accountable, hereby achieve goals both faster and with better quality