Cem Batu ✍️ Email & Phone Number

Istanbul, Turkey

+@Sempeak +@Peak Groupbe seeing you.

United States

* Leading the rebranding, repositioning, and organizational restructuring of a $1.2M revenue full-service advertising agency, to reach $3M goal with a 30% profit margin in 2 years. Also helping the agency as a freelance Creative Director for client pitches, leading the strategy and creative teams in all stages.* Leading the rebranding, repositioning and marketing of a $1M revenue digital marketing agency in Houston TX, to reach $5M goal within 3 years. Also working as a part-time Creative Director & Creative Strategist in the agency.* Worked with a New York-based growth marketing agency, Constellation, which gives services from Y Combinator backed-up companies to Fortune 500.//Created client brief and campaign management templates from scratch.//Conducted branding and digital & social media audit for INC 5000 listed, $16M+ revenue solar company. Set new KPIs, built a multichannel marketing and content strategy, and delivered client a roadmap to success.* Advised a blockchain-based ID verification (KYC) company on branding, brand message, social media & content strategy, UI/UX and CTAs, before release of the MVP; to reach a $11.5M first round investment goal. Led company’s global agency pitching process.

Istanbul, Turkey

Innovated the “conversation agency” approach, and founded Plasenta; centered on data-driven, digital & social media-focused creative advertising and marketing. Created and coordinated linked & liquid multichannel campaigns to turn consumers into walking mediums. Sold his shares to @WPP in 2013 & 2018.* Quickly established Plasenta as one of the most creative, respected, and 150+ award-winning digital & social media focused advertising agencies in Turkey, Europe & EAG. * Won pitches of and worked with prestigious global clients such as Coca-Cola Company, IKEA, Kia, McDonald’s, Danone, Migros (Turkey’s largest FMCG retailer in TR), Nike, Ulker (owner of Godiva), Unilever, Vodafone, BNP Paribas, P&G, Kraft Foods and Volkswagen. * Listed in Warc100 and Effie Index as one of the most effective creative agencies globally.* Created the most watched ads in Turkey for Coca-Cola Company, in October 2014, October 2015 and October 2016 with an average of 90% completion rate. (YouTube Ads Leaderboard).* Selected as the:1) Best Social Media Agency 3 years in a row in Turkey by Capital Media (AdAge and MediaCat) 2) 27th Most Effective Creative Agency in the World and 8th in Europe by Effie Index in 2017.3) 27th Most Creative and Effective Digital Agency in the World by Warc100 in 2017.4) "Minds that will shape the digital in 2012" in Turkey by MediaCat.5) And in Stevie International Business Awards;[ Executive of the Year, Bronze (2013) | Marketing Agency of the year, Gold (2013) | Fastest Growing Company of the Year in Europe, Silver (2013) | Fastest Growing Company of the Year in Middle East & Africa, Gold (2013) | Creative Department of the Year, Gold (2014) | The Agency of the Year, Bronze (2014)| Creative Department of the Year, Gold (2015) | Creative Executive of the Year, Cem Batu, Bronze (2015) | Interactive Services Agency of The Year, Biggest Award-Grand Stevie (2014 + 2015) | “The Most Successful Entrepreneur” by the Youth Turkish Summit (2014) ]

Istanbul

Istanbul, Turkey

Hired as Experiential Marketing Director: built and led a 25-member team focusing on experiential and digital marketing, and make the agency profitable again with a 30% profit margin. Promoted after the first year, joined the management board and given profit shares.*Served as a client facing creative, strategy and business lead turning conventional advertising campaigns into multichannel marketing campaigns for BBDO and it’s clients. *Created the first blogger project of Turkey, to break the consumer barrier of ‘5 blades on a razor is unnecessary’; won Turkey’s first digital marketing Effie (Success with Limited Budget)* Created the first award-winning internet film series focused campaign for Renault Turkey.* Developed and managed an experience sharing, branded content and suggestion based online & offline Women loyalty platform for P&G.* Won more than 30 pitches & new biz, 10+ creative awards in 3 years.*Clients included P&G (All brands), Renault, Pepsi-Co, Fritolay, Dacia, HP, Ulker, and Biscolata.

Istanbul, Turkey

Clients: Chrysler, McDonald’s, Philip Morris and Turkcell (biggest GSM operator in TR).

Istanbul, Turkey

Clients: P&G (All Brands), Honda, Avon, Milka, ETI and local clients.

Clients: Burger King, Diageo, Digiturk (now BeIN Media Group)) Microsoft, Akbank, Beymen, Boyner, Avea (now Turk Telekom), Bridgestone, and Lassa.

Istanbul, Turkey

Worked as a client facing project manager; leading digital creative, developer, and project teams to serve clients top-caliber campaigns and websites in projected timeline.

Doctor Of Philosophy - Phd, Business Administration And Management, General

Digital Marketing Analytics

Master Of Business Administration - Mba, Business Management

University, Computer Engineering

High School, Science & Math

Activities and Societies: Captain of the Soccer, Basketball and Athleticism Teams. Leading Singer of the School Band. President.