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My goal is to support my clients in increasing their sales and profits, in a sustainable way, through better informed decision making.

1. Led the global customer satisfaction survey of IKEA for one year and a half in coordination with the research partner, GfK NOP. Ensured the survey takes place smoothly across 300 IKEA stores around the world.2. Supported the development of the new generation customer satisfaction survey of IKEA.3. Analyzed and presented the results of the IKEA brand equity survey to the IKEA executive teams in Turkey, Australia, Israel, Czech Republic, Slovakia, Hungary, Singapore and Malaysia.4.… Show more 1. Led the global customer satisfaction survey of IKEA for one year and a half in coordination with the research partner, GfK NOP. Ensured the survey takes place smoothly across 300 IKEA stores around the world.2. Supported the development of the new generation customer satisfaction survey of IKEA.3. Analyzed and presented the results of the IKEA brand equity survey to the IKEA executive teams in Turkey, Australia, Israel, Czech Republic, Slovakia, Hungary, Singapore and Malaysia.4. Trained IKEA Communication and Interior Design specialists and managers in working with market research survey results to better understand their customers and their market.5. Designed, coordinated, and analysed the results of ad-hoc customer satisfaction and retail research projects.6. Market research team financial controller.7. Market research team legal contract controller.8. Managed the market research content on the company Intranet. Show less

1. Provided senior management with a full range of economic and demographic analysis related to the feasibility and probability of success of new store projects. Developed/updated the feasibility plans for the Bursa, Ankara, Adana, Antalya stores.2. Coordinated the long term business planning process on behalf of the general manager. Acted as collection point for the department long term plans, collated these plans and ensured consistency across department targets.3. Carried out… Show more 1. Provided senior management with a full range of economic and demographic analysis related to the feasibility and probability of success of new store projects. Developed/updated the feasibility plans for the Bursa, Ankara, Adana, Antalya stores.2. Coordinated the long term business planning process on behalf of the general manager. Acted as collection point for the department long term plans, collated these plans and ensured consistency across department targets.3. Carried out customer research in cooperation with the stores and marketing department. Designed and developed a solution for gathering customer address data, in coordination with the IT team and the Umraniye store check-out team. The output from this project served to improve many marketing decisions, among which was the biggest marketing investment, the IKEA catalogue distribution.4. Interpreted the results of research projects carried out by Inter IKEA Systems (owner and franchisor of the IKEA Concept). Evaluated the implications of these results for the IKEA brand in Turkey.5. Supported the Turkish team participating in the IKEA Marketing Management Programme, an executive level marketing training during which participants prepare the long term marketing plan for the country. Provided economic, demographic information as well as customer insight to the Turkish team and ensured the consistency of the marketing plan. Show less

1. Management trainee rotation in various departments in the IKEA Umraniye store (3 months) and in the IKEA Turkey Service Office (6 months).2. Service Office Supply chain department: Analysed the import process through interviews with import specialists and produced a detailed import flow chart. Also prepared a list of suggestions on how to approach operational problems uncovered during the analysis.3. Service Office Human resources/Training department: Managed, from start to end, the… Show more 1. Management trainee rotation in various departments in the IKEA Umraniye store (3 months) and in the IKEA Turkey Service Office (6 months).2. Service Office Supply chain department: Analysed the import process through interviews with import specialists and produced a detailed import flow chart. Also prepared a list of suggestions on how to approach operational problems uncovered during the analysis.3. Service Office Human resources/Training department: Managed, from start to end, the project of adapting an essential IKEA co-worker training module from English to Turkish.4. Service Office Business to business sales department: Optimised the scheduling and routing of IKEA promotional buses in order to increase awareness of the IKEA brand on the southern coast of Turkey. Show less