Catherine Michel Email & Phone Number

Denver, CO, US

San Diego, California, US

• Successfully managed NPD's most challenging accounts independently, demonstrating strong leadership and problem-solving skills without direct manager oversight.
• Demonstrated exceptional time management skills by balancing multiple client priorities and consistently reprioritizing tasks to meet deadlines and exceed client expectations.
• Developed clear strategic visions for clients, addressing unique and significant issues. Applied independent judgment and evaluated intangibles to impact future concepts, products, or technologies.
• Gained recognition from both clients and internal teams as a subject matter expert in content development and strategy, establishing credibility and trust.
• Actively contributed to the development of departmental processes and deliverables, showcasing leadership by example. Played a key role in enhancing efficiency and effectiveness within the team.
• Displayed a proactive, entrepreneurial attitude by challenging the status quo, embracing innovation, and initiating creative solutions to complex problems.

San Diego, California, US

• Craft and execute content development and strategy for NPDs clients, ensuring SEO best practices and clients' brand, tone, and voice remain a top priority.
• Communicate with a remote team of writers/editors on editing and submission deadlines.
• Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the accounts team.
• Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc.
• Assist with creating monthly content reports for client campaigns using tools such as Google Analytics, Buzzsumo, AHREFs, and more.
• Bring new ideas to the table about how to improve our internal production process.

Tulsa, Oklahoma, US

• Led successful targeted digital ad campaigns through Google and various social media platforms.
• Produced and edited engaging keyword-focused website copy for both internal and external sites.
• Maintained multiple WordPress sites, adding marketing plugins, analytics, etc., to websites.
• Managed social channels for 15+ diverse brands and created engaging social media content and brand strategies.
• Key contributor and collaborator for SEO-based services. Core responsibilities included market research, competitive analysis, technical site audits, strategy development, keyword research, report development.
• Utilized Google Analytics and Google Webmaster tools for client SEO report compilations.

• Manage organic search strategies including regular site audits, keyword research, inbound link generation, content generation, and competitive analysis.
• Develop, coordinate, and promote new and existing digital marketing programs and initiatives.
• Devised advertising and promotional marketing efforts.
• Developed and carried out fundraising opportunities including grant writing.

Lubbock, Texas, US

• Provided the Executive Director with in-office administrative support every Wednesday, as well as support from home. Working on average 15-20 hours a week.
• Created and developed the Wings of Refuge project that is set to raise at least $50,000.
• Organized and executed the March is Match campaign raising $25,000.
• Worked hard to grow a social media following.
• Implemented Running2Rescue promotions and recruited sponsors from local businesses to help insure the monetary success of the event.
• Presented to more than fifteen organizations and gatherings in order to build relationships within the community and educate the public to increase awareness.

Bedford, TX, US

• Organizing targeted blood drives for patients with rare blood types or specific medical needs
• Managing logistics for the largest annual blood drive in Texas, resulting in over 2,000 units of blood collected
• Coordinating with hospitals, blood banks, and community organizations to maximize participation and impact
• Developing marketing and outreach strategies to attract and retain donors for special patient needs
• Ensuring compliance with health and safety regulations for large-scale blood collection events
• Overseeing volunteer recruitment and training for efficient event operations