• Successfully managed NPD's most challenging accounts independently, demonstrating strong leadership and problem-solving skills without direct manager oversight.• Demonstrated exceptional time management skills by balancing multiple client priorities and consistently reprioritizing tasks to meet deadlines and exceed client expectations.• Developed clear strategic visions for clients, addressing unique and significant issues. Applied independent judgment and evaluated intangibles to impact future concepts, products, or technologies.• Gained recognition from both clients and internal teams as a subject matter expert in content development and strategy, establishing credibility and trust.• Actively contributed to the development of departmental processes and deliverables, showcasing leadership by example. Played a key role in enhancing efficiency and effectiveness within the team.• Displayed a proactive, entrepreneurial attitude by challenging the status quo, embracing innovation, and initiating creative solutions to complex problems.• Exhibited excellent communication skills by confidently speaking and presenting to enterprise clients. Developed formal networks with key decision-makers across organizational boundaries.• Collaborated effectively with account managers and cross-functional teams, ensuring clear and well-written client communications around organic search knowledge and recommendations. Fostered collaboration with SEO team and other subject matter experts to deliver best-in-class content strategies, including comprehensive guides, shareable assets, core pages, and blogs.• Host and present company webinars, including a webinar about email marketing with nearly 2,000 live attendees.Led strategic initiatives and content development across diverse industries, including Enterprise Software, Nonprofit, FinTech, Legal Services, Life Sciences, Healthcare Technology, Consumer Technology, Luxury Retail, Logistics, and MarTech

• Craft and execute content development and strategy for NPDs clients, ensuring SEO best practices and clients' brand, tone, and voice remain a top priority. • Communicate with a remote team of writers/editors on editing and submission deadlines.• Lead competitor research for clients during onboarding, ensuring that content briefs are completed and formatted for the accounts team. • Lead content brainstorming/writing pitches, finding content gaps and opportunities to rank in featured SERP boxes, etc. • Assist with creating monthly content reports for client campaigns using tools such as Google Analytics, Buzzsumo, AHREFs, and more. • Bring new ideas to the table about how to improve our internal production process. • Collaborate with SEO Strategist and Client Services on strategic campaign shifts/initiatives.• Lead Content Production Pod of Specialists/Associates/Interns for coaching, QA, and development. • Drive accelerated customer and revenue growth through organic channels on behalf of large brands such as Adobe, Intuit, Medable, and Flock Freight.• Leading the Wikipedia Task Force, creating SOPs and training material, allowing NPD to offer this as a deliverable to our clients.Led strategic initiatives and content development across diverse industries, including Enterprise Software, Nonprofit, FinTech, Legal Services, Life Sciences, Healthcare Technology, Consumer Technology, Luxury Retail, Logistics, and MarTech.

• Led successful targeted digital ad campaigns through Google and various social media platforms. • Produced and edited engaging keyword-focused website copy for both internal and external sites. • Maintained multiple WordPress sites, adding marketing plugins, analytics, etc., to websites. • Managed social channels for 15+ diverse brands and created engaging social media content and brand strategies. • Key contributor and collaborator for SEO-based services. Core responsibilities included market research, competitive analysis, technical site audits, strategy development, keyword research, report development, insights, training, and mentoring junior-level staff. • Utilized Google Analytics and Google Webmaster tools for client SEO report compilations. • Developed strategy and created brand positioning and messaging for business, focusing on organic search growth. • Determined project resource requirements based on scope. • Collected data and completed reports by established deadlines.• Tracked and reported project milestones, budget burn, earned value, project effort, duration to completion, and other vital metrics. • Created marketing initiatives, social media campaigns, email campaigns, web design, print media, publications, advertising, and promotional programs. • Sought opportunities to increase customer satisfaction and deepen client relationships.Led strategic initiatives and content development across diverse industries, including Financial Service, Healthcare, Cannabis Retail, and Food & Beverage.

• Manage organic search strategies including regular site audits, keyword research, inbound link generation, content generation, and competitive analysis.• Develop, coordinate, and promote new and existing digital marketing programs and initiatives.• Devised advertising and promotional marketing efforts. • Developed and carried out fundraising opportunities including grant writing.

• Provided the Executive Director with in-office administrative support every Wednesday, as well as support from home. Working on average 15-20 hours a week. • Created and developed the Wings of Refuge project that is set to raise at least $50,000. • Organized and executed the March is Match campaign raising $25,000.• Worked hard to grow a social media following.• Implemented Running2Rescue promotions and recruited sponsors from local businesses to help insure the monetary success of the event. • Presented to more than fifteen organizations and gatherings in order to build relationships within the community and educate the public to increase awareness.

• Organizing targeted blood drives for patients with rare blood types or specific medical needs• Managing logistics for the largest annual blood drive in Texas, resulting in over 2,000 units of blood collected• Coordinating with hospitals, blood banks, and community organizations to maximize participation and impact• Developing marketing and outreach strategies to attract and retain donors for special patient needs• Ensuring compliance with health and safety regulations for large-scale blood collection events• Overseeing volunteer recruitment and training for efficient event operations