Key achievements include:Adtech Transformation: Established a future-proof advertising tech ecosystem by integrating advanced tools and platforms (GMP, Meta, Amazon, Tradedesk), enhancing data-driven audience targeting (Audience Engine and GA4), and delivering scalable solutions (such as Server-side tagging) that align with evolving privacy standards.Retail Media Innovation: Partnered with global leaders like Amazon & Pacvue to pioneer advanced retail media strategies, driving conversion and engagement while unlocking new revenue streams.Full-Funnel Media Excellence: Led the implementation of end-to-end media frameworks that optimize performance across the funnel, from awareness to purchase, ensuring creative excellence and ROI.Global Influence & Leadership: Coordinated across diverse markets to streamline marketing technology adoption, driving synergies between global, regional, and local teams. Built resilient, high-performing teams that thrive in complex, competitive environments.Data-Driven Decision-Making: Developed proprietary analytics and measurement frameworks, enabling precise attribution, actionable insights, and continuous improvement in campaign effectiveness.

As Global Head of Martech & Innovation at Reckitt, I lead the implementation of advanced martech and adtech solutions to drive marketing transformation across 50+ markets. Key achievements include:*Deploying platforms like Google Marketing Platform (GMP), GA4, Server-Side Tagging, and Meta CAPI to enhance efficiency and compliance.*Leading Retail Media Assessments to optimize performance and future-proof channel strategies.*Partnering with BCG, Google, Meta, and Amazon to scale digital platforms and activate Joint Business Plans across global and regional teams.*Driving automation and optimization to enable data-driven insights and campaign efficiency.I focus on delivering scalable innovation, aligning global strategy with market execution, and empowering teams to thrive in a rapidly evolving digital landscape.

Crafted annual digital strategy, driving top-line growth using creative and data-driven insights for optimal ROI.Managed user acquisition and retention across diverse channels, including AI-powered programmatic buying platforms.Leading the data squad, I spearheaded Google Analytics 360, BigQuery, and Google Marketing Platform integration, leveraging AI for campaign optimization.Optimize content, creatives and budgets in marketplace marketing, SEO, influencer marketing, and affiliate networks to expand brand reach and organic traffic.Prioritize initiatives and maximize eCPA/ROAS by managing budgets across various marketing channels.Collaborated with content & creative teams to optimize engagement, leveraging their reach to build brand awareness and drive sales.

PlanB Media is a data-driven digital performance marketing agency with a focus o ROI, Adtech, Martech and Analytical Tracking. Located in Istanbul and Amsterdam, with the team of 27 people, the agency provides services to motivate e-commerce & mobile transformation, drive performance and optimise for acquisitions across paid, earned, referred and owned digital channels. Led the Performance Marketing & Consultancy team at PlanB Media, a data-driven agency specializing in ROI, Adtech, Martech, and Analytical Tracking.Defined and deployed data-driven digital strategies (including 360 strategies) for various campaign objectives, acting as a Product Owner (PO) and leveraging advanced marketing tools.Managed partnerships with search engines, app tracking solutions, ad networks, and audience targeting tools, staying up-to-date on the latest tech and algorithm changes.Specialties in Performance Marketing;* SEM (Google Adwords, Yandex Direct, Bing and Yahoo Advertising)* Social Media Advertising (Facebook, Twitter, Instagram, Linkedin ads)* Retargeting (Criteo, Sociomantic and various other companies)* Real Time Bidding (RTB) via DoubleClick Bid Manager,* Youtube, Display and mobile advertising,* Affiliate Marketing,* Native Advertising.Also have proven experience and skills in Analytics Consultancy such as;Web Analytics, Mobile App Tracking & Mobile Analytics, SEO and Landing Page Optimisation.Accounts: Hepsiburada, Boyner, Trendyol, Flo, Avansas, InGame / Lokum Games (Zula), Decathlon, Koton, Unico Sigorta, Joker, Soobe, Gap, Marks & Spencer, D's Damat, Altınyıldız, Cigna Finans, AtaOnline, InvestAZ, Hedef Filo and Cocacoladukkani.n

Besides my roles as an online marketing manager, I do also focus on 3 extra areas; Business Intelligence, Offline and Mobile Marketing. Created & tested numerous beta (even alfa) version of ad formats in display advertising, SEM, retargeting and mobile marketing. Managed a team of Web Analysts;Analysing usability and implementing A/B or MVT tests with testing tools to get best ROI value,Analysing data from Web Analytics tools to create customised reports calculating key performance indicators, metrics and trends,Setting up tracking codes or other web analytic tools to get data and improve engagement of sites,Designing Analytics Data Architecture,Getting and tracking data of attribution modelling, churn rates, LTV and customer acquisition cost. Managing smart targeting process (in-site behavioral targeting, user segmentation, using score model output in all marketing ativities such as emailing, remarketing/retargeting lists)Developing in-house solutions among email marketing, facebook ads or even in between retargeting agencies. Created & managed Vodafone İş Ortağım Projesi http://goo.gl/RWnebIWhich is a MDM (mobile device management) project focussed on app. 500 branches in 81 cities. Our main goal is optimising delivery and info sharing within B2B & B2C clients. Managed TVC and offline campaigns with creative agencies.Mutlu etmenin adresi (ciceksepeti) http://goo.gl/tJ79O8Şu an üstünde ne var? (mizu) http://goo.gl/NFPQ7CDeveloped advanced co-branding campaigns with numerous brands (banks, telco, e-commerce, fmcg) and mobile apps. Such as;uber http://goo.gl/SiL4EB teknosa http://goo.gl/oZOhFm. atlasjet http://goo.gl/TXskbWManaging design, UX, reporting and marketing processes of our multiple brands 'App Commerce'.Ciceksepeti iOS app http://goo.gl/wuMSfc Ciceksepeti Android app http://goo.gl/ldTRvhmizu iOS app http://goo.gl/QS3jSCmizu Android app http://goo.gl/oQ7ytK Head of Marketing and Business Intelligence Team (25+ person).

Founded in 2006 by Emre Aydın, CicekSepeti.com offers the broadest selection of flowers & gifts delivered same day within a single experience, through 1000+ vendors and 24x7 customer support. CicekSepeti.com is the most visited floral and gifting website according to SimilarWeb data, having 4 times more visitors than the second largest player in the world.Besides covering 70+ cities in Turkey, CicekSepeti has expanded into Spain, Italy, Mexico, Portugal, Brazil, Russia, and Ukraine with its international brand, LolaFlora. The company received its first investment from Hummingbird Ventures in 2011 and online giant Amazon led the second round of funding in 2012.My role in Turkey's leader gift distributor group ciceksepeti.com, 444cicek.com, cicek.com, frutation.com.tr, magicgift.com and mizu.com is;Creating Online Marketing Strategies,Managing SEM, SEAFacebook and Social Media Ads, Display Advertising, Retargeting, Affiliate Marketing, SEO and Online Reputation management, Social Media management, Web-Design § Web Site Content, Mobile Site and Mobile Application, Mobile advertising, E-mail marketing, Web Analytics, A/B Testing & Landing Page OptimizationHiring & Team Building, Head of online marketing team (15 person)

Managed search engine optimization (SEO) projects on various clients via Google Webmaster Tools, Analytics and other outsourced tools. Created analysis reports of site architecture, content management and link building.

Created, managed and optimized Google Adwords campaigns for clients from various industries (e-commerce, tourism, insurance and financial mostly). Developed and implemented online-marketing strategies to ensure my clients fulfilling their ROI goals and KPI measures. Managed multi-million Adwords campaigns. Provided advisory services as online brand management, online reputation management, e-commerce & online sales development.Experienced in Google Adwords, Google Analytics, dynamic ad serving, Google API, Google Display Network, Google Doubleclick Adplanner and other ad serving features.

Reporting transactions and payment systems. Preparing product and benchmark presentations for CEO, executive board & Dexia. Cooperating with project & public finance department in every aspect proposal, presentation and documentation.Developing internet banking projects particularly for foreign trade & cash management products.Coordinating projects with IT departments on day to day business.

Deploy cash management and transaction banking solutions & reports. Improving current services of the department and dealing with corporate clients issues. Managing and developing online-offline system integrations among bank and customers (ERPs such as SAP,Logo,Link,JD Edwards etc) Developing new projects that will bring add values into the bank. Preparing reports on new prospering banking projects and worldwide best practices.