Samson Lam Email & Phone Number

Singapore

Project and Program Management• Lead the Agency Management and Product Area Partnership team in APAC• Identify operational challenges among APAC marketers and develop relevant programs to address them • Drive adoption of global agency partnership programs to enable best-in-class creative marketing campaigns across APAC markets and Google product areas• Liaise with external partners as part of their onboardingStakeholder Management• Guide and support marketers through their operational journey with agency partners• Consult and collaborate with cross-functional teams (in-region and globally) to do discovery and co-create new APAC-led programs

Singapore

• Oversee development of all photo and video needs to promote film and tv titles, including Netflix Originals across Hong Kong, Taiwan, and SEA. • Develop visual communication strategy and manage creative production agencies and photographers in-market to deliver on them• Collaborate closely with cross-functionally partners across marcomms, product, public policy, legal, content and operations to align on asset strategies with their respective needs

Singapore

Singapore

Team Leadership• Establish the agency’s digital practice, while creating & selling client solution packages• Conceptualise multi-channel content strategies for regional campaign optimisation• Develop and deliver training programmes for in-agency consultants• Manage a team of digital content creators including graphic/web designers, video producers, copywriters, and digital consultantsProject + Stakeholder Management• Manage client stakeholders, client and creative teams to timely deliver digital projects• Sourced for vendors with highly specialised capabilities (VR, interactive media)• Track & analyse key performance metrics, while adjusting tactics for maximum impact• Plan timelines and budgets for efficient client delivery and ROI (even within agency)Key Clients: Google, Twitter, Red Bull, Expedia, Lazada, PayPal, GameStart Asia, iFly Singapore, Nissin, ASUS, LEGOLAND Malaysia, K-live Sentosa, PizzaExpress, KAYAK, ACCA Singapore, Chicago Booth, NUS Law

Singapore

Singapore

Singapore

• Curate and develop editorial content for the publisher's series of magazines• Develop social media strategy and launch channels with new content pillars and campaigns • Collaborate with artwork designers to edit copy for layout• Localise syndicated content for APAC audiences

Vancouver, British Columbia, Canada

Bachelor Degree In Media Arts, Film, Video And Integrated Media

Diploma, Interactive Media Design

Gce 'O' Levels, Science

Activities and Societies: Class President - 2001 - 2003 Band Major - 2001 - 2003

Education record

Education record