2/2023 → 7/2024: Area Lead, Core Experience- Started Figma's AI team, pitched and shipped many features unveiled in Config '24. My team delivered UI3 - Figma's biggest ever redesign; much-needed usability improvements to Auto Layout, along with our beloved "Little Big Updates" throughout the year.- Redesigned Figma's PM screen interview and trained IC and Manager PM's on running successful interviews- Managing 2 PMs, mapping to 4 EM's and 28 eng ICs.7/2024 → …: Pillar Lead, Product Foundations- Accelerating Figma's transition to a truly multi-product company, covering our UI Platform and Internal Design System, interoperability between Figma products, Notifications, File Browser, Comments, Desktop and Mobile Apps, Accessibility and a few more things :-)- Managing 4 PMs, mapping to 30+ eng ICs.

PM lead, Camera. Joined when it was a single team of 12 engineers and scaled it to an organization of 5 teams with 100+ members across 3 offices.We're responsible for visual sharing in Reels, Stories and Feed and other formats; investing in features for capturing, editing and enhancing visual media, AR Discovery, First and Third-party AR Effects, Prototyping and shipping novel creative tools, Infra, Design systems and more.As a side project, I designed the "Unship Review" process that simplifies Instagram by removing features. This now continues as a program run by Product Operations; Facebook App also implemented the effort with much of the principles we originally defined.

PM Lead, Sharing Growth. We drove outsize impact on original content production (at the time, the biggest fire in the company) by identifying multiple opportunities that weren't on our organization's radar; like Feed Ranking (We quantified previously-unknown downstream effects of Ranking on Production) and Text Posts (We launched features that make them more prominent and expressive - aka "Super Awesome Text Posts").As the go-to person for our org to expand into new areas, I started new teams for Integrity, Relevance and Awareness then hired PM's for them.

Social startup acquihired by Facebook.Investors: Obvious Corporation, SV angel, Betaworks