Cemre Hallaç Email & Phone Number

Düsseldorf, Nrw, De

Düsseldorf, Nrw, De

Avusturya

Istanbul, Turkey

***Expertly managing a major budget and over 250 suppliers, ensured the release of 320 new products (Metro branded products) in last year by prioritizing sustainability and quality. ***Closely followed up other Metro countries like Italy and Germany which were already suffering from pandemic, developed new products in line with the changing needs of local customers and overachieved sales targets for 2020. Accountable for executing and overseeing a wide range of activities regarding "Own Brand" and ‘Customer Business Development Management’ functions; building a team of 6 from scratch and directly reporting to the Group Manager along the way, As a part of Customer Business Development duties; driving efforts to analyze customer priorities and improve customer experience, assessing promotion effectiveness, managing the process between Category and Marketing for insert preparation, preparing zooms and concepts within the inserts, and selecting products on the cover page of Metro inserts, Within the scope of Own Brand Management duties; responsible for the product management of new Metro branded products (all food & non-food categories - 15% of the overall turnover and approx. 5000 SKU), creating the brand positioning strategy for all Metro brands, and working in close coordination with the Gastronometro (Gastronomy Platform of Metro Cash & Carry Turkey),QA, category, supply chain management, and marketing units during product engineering processes, Also, keeping close track of market and customer trends, formulating an effective 360° marketing strategy for every new product to reach customers via online channels, Metro magazines, etc.,Determining the right pricing to maximize profitability, ensuring the sustainability of the packaging, prioritizing health and nutrition issues within the products, and actively working with the Metro AG Global Own Brand Community to share experiences and best practices.

Istanbul, Turkey

Managing respective category (processed meat - approx. 500 SKU), planning and implementing long-term development strategies to improve the category’s overall performance; effectively leading a category specialist and directly reporting to the Group Manager throughout operations, Researching and analyzing data and market insights to identify customer needs, building and maintaining strong relationships with suppliers, ensuring product availability, and providing communication between the category and the stores,Accountable for the selecting, pricing, and positioning of category products, stock and promotion management of the category along with budget management,Calculating forecasts for product demand trends, working in close coordination with the marketing team, and developing product promotions to drive sales.

Istanbul, Turkey

***Also, responsible for the stock management of whole Non-Food Department, conducted comprehensive analysis, initiated critical system and process improvements in relation to stock management, and successfully reduced the stock levels.Managing respective category (office furniture & stationary - approx. 4000 SKU), devising and implementing long-term strategies to achieve category goals; effectively leading a team of 2 and directly reporting to the Group Manager throughout operations,Accountable for the selecting, pricing, and positioning of category products, stock and promotion management of the category along with budget management,Analyzing data and insights to determine industry and consumer trends, fostering trust relationships with suppliers to achieve better pricing and quality of services, and providing communication between the category and the stores.

Istanbul, Turkey

***Also, responsible for the insert production management of whole Non-Food Department and working as a bridge of communication between the category and marketing in this context. Working in close coordination with the Category Manager to develop effective category plans (office furniture & stationary category - approx. 4000 SKU) and strategies and keeping close track of category KPIs and budget, Accountable for the selecting, pricing, and positioning of category products, as well as stock and promotion management of the category; providing communication between the category and the stores.

Istanbul, Turkey

***Responsible for the seasonal category (approx.1500 SKU) between 10.2012 and 10.2014, and Business & Home Care category (approx. 1000 SKU) between 10.2014 and 04.2017and actively mentored junior specialists throughout operations.Deciding product assortment in line with trends, customer expectations, and the category strategy, leading day-to-day business relationship with the key suppliers, carrying out necessary negotiations and performing annual supplier agreements, directly reporting to the Category Manager along the way, Accountable for ordering, communication of demand, volume, delivery time changes, and following up back orders, conducting market research on a regular basis to analyze new suppliers, products, and competitor trends,Carrying out marketing activities to reach category targets, preparing monthly reports regarding category operations, and providing communication between the category and the stores.

Istanbul, Turkey

Carrying out respective procurement activities (service purchase) for the Koç group companies (90), managing and maintaining strong relations with suppliers, and keeping close track of supplier quality; directly reporting to the Purchasing Manager along the way.

Istanbul, Turkey

***Started working as an intern within the organization and received a full-time job offer due to high performance. Providing effective sales support to sales specialists, keeping accurate order records, closely monitoring operations, and ensuring the troubleshooting of problems in a timely and efficient manner.

Master Of Business Administration - Mba

Bachelor'S Degree, Political Science And International Relations

Conservatory (Piano)

***Started playing the piano in her primary school years.