Cem Tanyeri Email & Phone Number

Deventer, Nl

Netherlands

Hired by SRAM LLC, My main responsibility as Sales and Marketing Manager Europe was to build the foundation required for the Velocio brand to prosper in Europe, growing from a small start-up with only 2 into a relevant player on the European cycling apparel market. Developed a 5-year European strategic vision and growth plan as the foundation for the expansion of the Velocio brand from a small start-up with only 2 employees to a leading player in the European cycling apparel market.Created a comprehensive 2023 actionable marketing and budget plan forecasting a 40% increase in sales.Revitalized European social media and newsletter engagement by giving a platform to real stories from real people, with an estimated 30% increase in engagement.Contracted a leading European PR agency, TwoTone Amsterdam, and secured partnerships with prestigious events such as the Badlands ultragravel race.Recruited new brand ambassadors and organized an Everesting attempt in the heart of London with Jack Thompson aka Jack Ultracyclist, increasing brand visibility and media coverage

Amsterdam, North Holland, Netherlands

We're in business to save our Home PlanetLead and inspire a Sales and Enviro Marketing team in using business as a force for good, promoting Responsible Entrepreneurship and guiding companiestowards Net Zero, B-Corp Certification, and 1% For the Planet membership. Engage with the public through speaking engagements and community events centered around environmental and JEDI campaigns.Lead a thorough marketplace cleanup and re-segmentation of assortment, increasing turnover while decreasing the dealer base by 30%.Oversaw Sales and Marketing activities for key B2B accounts in the Benelux, resulting in a 9-year 23% CAGR Supported Sales team in setting up line presentations and sales calls, and successfully negotiating contracts and margins.Improved business results by leading the implementation of EDI partnerships with our Key accounts resulting in a 20% increase in EDI sales.Facilitated product training and presentations at off-site events.

Netherlands

As a key member of the founding team at Dagg Distribution, I worked closely withthe founder and CEO to lay the foundation for the company's future success.Developed and implemented a 5-year strategic growth plan for Dagg Distribution and its brands, resulting in a 20% increase in revenue.Created an integrated brand marketing and sales plan for all subsidiary brands.Collected customer feedback and actively participated in the design process of future product ranges, resulting in a 20% increase in customer satisfaction and a drop in recalls to below 5%.Led the expansion of the brand into the Benelux region, opened 5 new dealerships, and drove a 45% increase in sales.

Servicing of Key Nike Track and Field athletes when it comes to product and payments.Work with some of the greatest athletes in the world on improving Nike Running products.Contract checks and on time payments of athletes.Sourcing, Scouting Young athletesTravel to major track and field events to Service athletes.Merchandise key track and field events such as DN Galan. Athletissima. Monaco Grand Prix.

Nike Netherlands

Owner of all Staff training activities for Holland. Responsible for a clear and unique Staff Training Strategy for both Running and Football.Manager of the Nike Running Ambassador Program. Supervision of an external group of 50 of the most influential people in the Dutch Running world. Seeding of running products and tech info on Nike Running.Manager of the Online Weblog Program. Maintaining regular contact with 25 of the most influential webloggers in Holland. Use as a platform to communicate around new product launches and events.Coaching, motivating and challenging of the Footwear Sales Team by demonstrating strong mentoring skills and by being the go-to person in case of running.Initiator of various Guerilla Marketing activities such as quick strike footwear launches or flash-mob runs.

Hilversum

Ensuring Proper Sell-inn of Nike Footwear and Equipment products.Being a specialist in the field of Running and actively service RSG customersMeeting Sales targets on Futures/ At Once and Close out base.Visiting Accounts to ensure Nike product is merchandised well.Presenting seasonal Running Apparel and Footwear lines to buyersProviding Product Training to Retailers and in store salesclerks.Providing Running product Clinics to Athletics Clubs.Being present as a Nike spokesperson at various Nike Events such as Dam to Dam, Egmond and ABN Amro Tennis Tournament.

Hilversum

Impacting category regarding line/materials, inventory planning and factory capacity planning by providing information, analysis and recommendations to category team members (Merchandising, Sales, Inventory Planning, Sourcing) during all phases of seasonal product creation and planning. Actively recommend changes and resolve issues concerning drops, substitutions, EPR and close-out.Develop detailed monthly demand plan at category, style, and style/color level based upon category initiatives, market and consumer trends, customer data, historical analysis, and statistical projections. Accurate Forecasting and tracking. Provide feedback to team members, countries, and category leaders.

Amsterdam Area, Netherlands

Advising customers during the purchase of running shoes with the help of an extensive video analysisAdvising customers in the field of running shoes, functional clothing, training, injuries etc.Assisting in the organization of running events, maintaining contact with athletic clubs and sales reps.Execution of promotional activities during various events

Master Of Business Administration (M.B.A.), International Marketing, Bachelor/Master Marketing

Education record