Cendy Burte, Mba Email & Phone Number

Atlanta Metropolitan Area

Atlanta, GA

• Trade Marketing Manager – Big Box Channel: Wal-Mart & Sam’s ClubDeveloped sales strategies and Omni-Channel marketing campaigns to drive retail gift cards awareness and sales at Wal-Mart and Sam’s Club
• Created profit-generating business cases to determine funding needs and to set budgets for Wal-Mart and Sam’s Club annual marketing programs
• Developed and led the execution of the combined estimated $12MM yearly marketing plan
• Delivered over $800K in margin on a $5MM+ Q4 2019 holiday plan for Wal-Mart
• Key marketing project manager for field sales, internal cross-functional departments (e.g., Category, Creative, Accounting, etc.), display vendors, and external marketing agencies
• Leading facilitator of Retail partner and Merchant funding negotiations for National and Regional gift card brands

Atlanta, GA

• Trade Marketing/Sales Planning Associate - Total book of business: $151.7MMWorked closely with the Field Sales team to develop and execute the optimal product assortment, retail pricing, marketing mix, Go-To-Market.
• Sam’s Club: completed a 6% price increase negotiation and secured placement of three Rubbermaid® SKUs worth $7.2MM into Q1 2019
• BJ’s: completed a 5% price increase negotiation and an incremental $418K Rubbermaid Premier order to ship Q4 2018
• QVC: secured placement of four FoodSaver® SKUs worth $2.5MM
• Channel(s) managed: Clubs (Costco, Sam’s Club, BJ’s), TV-tailers (QVC), Off-Price (TJ Maxx)
• Categories led: Vacuum Sealing and Storage (FoodSaver®), Fresh Preserving (Ball® Jars), Food Storage (Rubbermaid® & Sistema®)Channel Marketing Associate - Total book of business: $117MMP&L management and Go-To-Market.

Boca Raton, FL 33431

• Develop recommendations for product assortment, pricing and marketing mix
• Act as liaison between Field and Channel Sales, Consumer Marketing, and Product Marketing teams to help plan and execute go-to-market strategies for new products and product line extensions
• Retail and customer pricing management; POS and competitive landscape analysis
• Line Review and Sales presentation creation
• Product life cycle and exit strategy management
• Oversee the update and maintenance of all sales communications (e.g. sell sheets/pitch pages) and tools (e.g. warboards, price lists, etc.) via the HUB SharePoint site and Salsify intranet database

Boca Raton, FL 33431

• Led the FoodSaver.com transition onto the Demandware platform for better website optimization
• Brand webpage creation and editing (via Demandware platform); created web marketing copy and product detail descriptions for FoodSaver.com Product Detail Pages
• Created product specs, copy and images database via Salsify platform for integration into Demandware platform
• Analyzed product ratings and reviews to help troubleshoot any negative consumer inquiries or feedback
• Assisted with the development of product, packaging, POP, and brand collateral
• Helped prepare product line reviews and marketing/sales presentations for current and potential clients

Sunrise, FL

• Worked with Reseller Division Channel Leaders to set up and on-board new accounts
• Maintained product database and managed product life cycle within the reseller division
• Worked with legal and marketing teams to create and distribute labor law compliance alerts and timely marketing alerts to various reseller partners and clients
• Authored content for and maintained labor law compliance, tax compliance, and healthcare compliance blogs
• Proofread and edited catalog spreads, direct mail pieces, and web page routings

Sunrise, FL 33325

• Researched, developed, and managed the product life cycle of both proprietary and third party products for internal brands and external reseller division
• Conducted third-party product vendor research, product sourcing, price negotiations, and managed vendor relationships
• Created and analyzed product sales reports for all product lines/brands and proposed actionable ways to improve sales, product awareness, and presented ideas for product improvement or new product development
• Conducted and presented to Senior Management annual product line reviews that pinpointed sales/market trends and opportunities for product line growth and development
• Worked with Purchasing and Fulfillment teams to develop and execute merchandising plans to manage inventory and product life cycle
• Proofread and edited catalog spreads, direct mail pieces, and web page routings

Boca Raton, FL

• Planned, developed and launched various email marketing campaigns and online banner ad promotions
• Chief liaison to Business Development team, Creative Services, and Campaign Launch Managers
• Researched market trends/fads, new products/gadgets, and pop culture news for the development of new promotional campaigns
• Prepared and maintained competitive research and analyses
• Assisted in the proofreading and editing of copy and creative content

Boca Raton, FL

• Managed project scheduling from the conception stage to completion
• Acted as the liaison between the Account Executives and the Creative Director
• Assisted in the proofreading and editing of copy and/or creative content
• Created purchase orders to facilitate payment to vendors
• General administrative duties such as scheduling meetings, light filing, cataloguing advertising sample inventory, entering data, etc.

Boca Raton, FL

• Primary liaison between Account Managers and Creative team
• Managed project scheduling to track and deliver automotive advertising, marketing and PR collateral, and sales tools
• Ensured the timely delivery and receipt of advertising materials via the use of file sharing software, e-mail, ground/air couriers, and File Transfer Protocol (FTP) sites
• Assisted in the proofreading and editing of copy and/or creative content
• General administrative duties such as filing, answering phones, entering data, greeting clientele, etc.

Boca Raton, FL

• Created and managed a robust database of contact information and full credits for various television commercials, music videos, and short films
• Watched domestic and international advertising spots, tabletop and “sizzle reels”, short films, and music videos to create concise summaries of content to facilitate search via website’s database
• Generated keywords and search terms/phrases to help categorize advertising spots by type and content for input and search in database

Boca Raton, FL

• Enticed the FAU student body to engage in free or low-cost on-campus activities which promoted socialization, camaraderie and school pride
• Promoted upcoming events through print, broadcast and digital media, promotional giveaways, printed marketing collateral, and grassroots event marketing campaigns
• Managed allotted advertising, marketing and promotions budget to purchase advertising media, marketing collateral and promotional items/giveaways to create awareness of upcoming events and on-campus activities
• Worked with the graphics department to create the yearly concept for Student Calendar of Events
• Assisted in event day coordination, set up, and breakdown

Boynton Beach, FL

• Supervised 80 children ages 5-12 yrs
• Coordinated curriculum based activities
• Coordinated extracurricular activities (soccer, football, softball, kickball, etc.)
• Transported children from school and on field trips
• Aided in the recruitment of staff

Boynton Beach, FL

• Supervised 60 children ages 9-12 yrs
• Supervised 10 adult staff/ 4 junior counselors
• Organized weekly field trips
• Coordinated end of camp shows

Mba, Business

Completed my studies for a general MBA

Bachelor Of Business Administration (B.B.A.), Marketing And Management

Activities and Societies: Student Government Program Board As the powerhouse for on-campus activity, Student Government Program Board and.

Bachelors Of Business Administration (B.B.A), Marketing And Management

Activities and Societies: Student Government Program Board - Advertising Chair • Enticed the FAU student body to engage in free or.