Lead HD (direct), Industrial (direct), and Industrial (distributorship)—and leading a team of 15 direct reports, +11 technical specialists.Market dominance, establishing a network with Turkey's leading industrialists, and ensuring the company's representation at the highest level.Revenue Growth and Market Expansion: Focused on driving substantial revenue growth by identifying and developing new business opportunities. Strategic Planning and Execution: Spearheaded the creation and… Show more Lead HD (direct), Industrial (direct), and Industrial (distributorship)—and leading a team of 15 direct reports, +11 technical specialists.Market dominance, establishing a network with Turkey's leading industrialists, and ensuring the company's representation at the highest level.Revenue Growth and Market Expansion: Focused on driving substantial revenue growth by identifying and developing new business opportunities. Strategic Planning and Execution: Spearheaded the creation and execution of comprehensive sales strategies aimed at achieving ambitious revenue targets and expanding the customer base. Team Leadership and Development: Built an led a high-performing team of 15, implementing robust performance management processes that improved team productivity and fostered a culture of accountability achieving above target consistently.Market Intelligence and Innovation: Enchanted competitive edge by developing innovative product/service offerings, informed by market intelligence that anticipated customer needs and sustained an increase in customer retention and satisfaction.Ethics and Compliance Leadership: Additional responsibilities as the TUCA Ethics and Compliance Lead, offering consultancy and guidance on regulatory compliance and ethical practices across the region. Having critical responsibility ensuring that all business operations adhered to bp’s high standards of integrity and compliance. Show less

Strategic Pricing Leadership: Conducted in-depth analyses to understand market dynamics and customer behaviors, leading to the development of more competitive pricing frameworks.Developed and seamlessly implemented a comprehensive "Gross to Net" pricing framework for selected markets in Europe, the Middle East, and Africa.Stakeholder Alignment and Engagement: Played a key role in ensuring alignment between local stakeholders and the Country Leadership Teams (CLTs) on pricing initiatives.

Global OEM Relationship Management: Managed the complex contractual relationships between Castrol and major global OEMs, including Renault, Dacia, and Nissan.Pricing Strategy and Conflict Resolution: Took the lead in resolving pricing conflicts with OEMs, working to establish fair and sustainable pricing structures that balanced profitability with market competitiveness. Provided strategic guidance on pricing decisions, ensuring that they were aligned with both regional market conditions… Show more Global OEM Relationship Management: Managed the complex contractual relationships between Castrol and major global OEMs, including Renault, Dacia, and Nissan.Pricing Strategy and Conflict Resolution: Took the lead in resolving pricing conflicts with OEMs, working to establish fair and sustainable pricing structures that balanced profitability with market competitiveness. Provided strategic guidance on pricing decisions, ensuring that they were aligned with both regional market conditions and global objectives. Show less

Regional Pricing Strategy Leadership: Led the implementation of a cohesive pricing strategy across Turkey, Central Asia, and Ukraine, focusing on enhancing collaboration between sales and strategic functions.Team Development and Performance Management: Directed the Pricing Team, coaching and motivating members to achieve performance targets and meet scorecard objectives outlined in the Annual Business Plans.Offer Management and Strategic Adjustments: Developed and managed the Offer… Show more Regional Pricing Strategy Leadership: Led the implementation of a cohesive pricing strategy across Turkey, Central Asia, and Ukraine, focusing on enhancing collaboration between sales and strategic functions.Team Development and Performance Management: Directed the Pricing Team, coaching and motivating members to achieve performance targets and meet scorecard objectives outlined in the Annual Business Plans.Offer Management and Strategic Adjustments: Developed and managed the Offer Management Tool, which optimized the accuracy and competitiveness of customer offers.Pricing Compliance and Oversight: Monitored the implementation of the pricing waterfall and Pricing Delegation of Authority across all channels and sectors, ensuring full compliance with BP policies and local competition regulations. Show less

Exceeded Financial and Growth Targets: Successfully grew the customer portfolio by 15% and increased gross margin by 70%, significantly outperforming set objectives.Pioneered the Castrol Asset Management System: Initiated and led the development of the first HD Customer Offer Castrol Asset Management System tailored for Key Customers.Advanced Customer Forecasting and Risk Management: Developed and implemented a detailed monthly customer forecasting system that accurately identified… Show more Exceeded Financial and Growth Targets: Successfully grew the customer portfolio by 15% and increased gross margin by 70%, significantly outperforming set objectives.Pioneered the Castrol Asset Management System: Initiated and led the development of the first HD Customer Offer Castrol Asset Management System tailored for Key Customers.Advanced Customer Forecasting and Risk Management: Developed and implemented a detailed monthly customer forecasting system that accurately identified opportunities and potential risks. Strategic Account Planning and Relationship Management: Designed, negotiated, and executed strategic account plans that were fully aligned with overarching business goals. Show less