Cenk Cengiz Email and Phone Number

• Taking charge of and overseeing the marketing team, offering direction, mentorship, and performance evaluations in alignment with individual role profiles and Key Performance Indicators (KPIs) for each team member.• Developing and implementing offline & online marketing strategies aligned with overall business goals and target audience.• Developing all-encompassing marketing plans that incorporate budget allocation and campaign timelines, considering the company's priorities, goals, and objectives.• Developing and maintaining the brand identity, ensuring consistent messaging and visual presence.• Overseeing the creation of marketing collateral, including brochures, e-books, presentations and promotional materials.• Identifying and exploring novel partnership opportunities to enhance the company's online and offline visibility, including collaborations with blog writers, blogs, websites, award organizations, fairs, conferences, and other relevant platforms.• Managing and overseeing events, fairs, and other marketing initiatives, while coordinating all associated processes, to amplify our brand visibility and facilitate the acquisition of potential customers, partnerships, and stakeholders.• Managing brand guidelines and ensuring adherence across all marketing channels.• Collaborating with cross-functional teams, including sales, accounting, content and design, to align marketing efforts with business objectives.• Developing and executing digital marketing strategies, including SEO, SEM, social media, email marketing, website and content marketing.• Managing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads) to drive targeted traffic and conversions • Monitoring marketing campaign performance, track KPIs, and analyze data to measure ROI.• Overseeing and utilizing marketing automation tools and CRM systems to manage leads, customer journeys, and marketing communications.

- Building and implementing digital marketing strategy of Koç Healthcare Institutions, identifying KPIs and metrics; managing digital marketing budget - Leading digital marketing team in accordance with digital marketing strategy and goals of Koç Healthcare Institutions- Coordinating and leading website development and content management team in updating the web pages; developing UX&UI strategy, SEO issues and necessary integration processes for all websites and microsites- Analyzing and monitoring performance metrics with web and mobile analytics tools such as Google Analytics, Google Tag Manager, Search Console etc, coming up with suggestions derived from these tools, taking actions to increase organic traffic and visibility of all websites- Analyzing and leading optimization of all digital marketing campaigns especially SEM (Search Engine Optimization – Google Adwords), Retargeting, Paid Social, Video, Online Radio & Music and Display Campaigns (GDN, Programmatic, Display Networks), in collaboration with Digital Performance Agency.- Conducting 360-degree marketing communication activities and campaigns working with internal partners: Corporate Communications, Sales, CRM, IT and Call Center departments- Driving digital marketing measurement & performance analysis against corporate ROI/metrics and benchmarks using a number of digital tools; monitoring all campaign reports submitted by digital performance agency.

- Coordinating content strategy and management of corporate websites and microsites of Koç Healthcare Institutions (American Hospital, Koç University Hospital, Bodrum American Hospital and MedAmerican Ambulatory Care Center)- Implementing SEO work for corporate web pages and microsites in collaboration with SEO agency and Information Technology (IT) department- Monitoring and reporting websites’ performance especially via Google Analytics, Search Console and Semrush- Owning the management of the social media content calendar, ensuring that all content is up-to-date, accurate, and approved by internal partners primarily healthcare departments and doctors.- Managing all digital campaigns and projects using Display Marketing, Video Marketing, Social Media Advertising, Search Engine Marketing (SEM) etc- Identifying KPIs for each campaign and ensuring their continued monitoring with agenciesCoordinating with ATL, BTL, digital, social media and media agencies in order to make sure all communications channels are inline with brand communication strategies

- Keeping abreast of British Council Turkey websites and microsites; creating new pages, sections and other web site elements like promo banners, media documents, audios and videos - Organizing the web structure according to SBUs needs and objectives - Supporting the general strategy to reach the targets with regard to web site visit numbers defined by Marcom team and the Wider Europe Region. - Coordinating the localisation and translation of the web site texts/social media campaign texts - Implementing SEO work for web pages, especially for IELTS pages - Monitoring and reporting the website performance via Webtrends and Google Analytics by creating coded links and building conversion funnels. - Managing all British Council Turkey social media platforms including Facebook, Twitter, Flickr, Vimeo and Youtube - Creating relevant contents and prepare actual social media content plan for all events, projects and campaigns of SBUs considering engagement (like and reach) and page like targets defined yearly in the Marcom team plan. - Coordinating the process of localization and translation of the social media campaign texts from the Region. - Supporting Customer services to respond to user comments and social media public relations issues and share customer insights. - Monitoring and improving online performance for projects and campaigns (considering their impact on business result) ; reporting online audience, engagement, reach and online sentiments - Following all process of specific Facebook and Google Adwords campaigns: coordinating the strategy to increase transactions, to make amendments of the ad texts and to optimize the keywords.

- Digital Strategy: Website Competitive Analysis and Benchmarking, Content Strategy, Information Architecture (IA), Wireframe - Web Analysis: Google Analytics reports - Google Adwords Advertising: The Management of Google Adwords Search Network and Google Adwords Display Network Campaigns- Social Media: Managing Social Media Channels: Facebook, Twitter, Linkedin, Pinterest and Vimeo - Copywriting and Content Production: Editting, Scriptwriting, Writing Taglines and Body Copies, Writing Advertorials- SEO (Search Engine Optimization): Composing Metatag and Description, Text EdittingClients: - Borusan Makina ve Güç Sistemleri (BMGS) - Akbank, Ziraat Bankası (Ziraat Bank Online Banking), Türkiye İş Bankası (maximiles - Privia), ING Bank (turuncunet), City Menkul Değerler- Design Turkey Industrial Design Awards- HEAŞ ((Sabiha Gökçen Airport Management), TAV Airports- TEKZEN- HT Design Suites

- Developing creative ideas and concepts for the advertising campaigns for major companies often in partnership with the art director

- Creating clear and original copy -proofreading copy to check spelling and grammar

- Amending, revising or redeveloping adverts or campaigns based on feedback from the creative director, account team or clients

- Overseeing campaigns from the production stage to completion - preparing radio jingles and texts for TV advertisements- Assisting the companies for the preperation of their corporate magazines.Clients: DiaSA, g2m www.g2m.com.tr, Samsung

Teaching Assistant of ‘Humanity and Society’ Course

Trainee in the News Center- Writing and Editting News Texts- Editting