I believe that everyone deserves a SUSTAINABLE CAREER and should have the right tools to DESIGN it.To realize this vision, I have:➔ Founded BigName, specialized in people and teams innovation. Projects related to talent development, retention, creation of new roles, recruiting, employer branding, CEO branding, social leadership, Personal Branding, sales innovation, etc.➔ Tried to push beyond the limits of traditional PROFESSIONAL DEVELOPMENT, integrating it with strategic marketing, agility, design thinking, digital tools and artificial intelligence. I have called this model PROFESSIONAL INNOVATION.➔ Made available a complete & free visual TOOLKIT for career innovation. It includes the PERSONAL BRANDING CANVAS, which has been translated into more than 10 languages and is now widely spread globally.➔ Had the honor of bringing this approach to some of the best Business Schools in the world, such as St Gallen (CH), IE Madrid, ESSEC Paris and Singapore, SDA Bocconi, Bath SoM, WHU Düsseldorf, POLIMI, IED, and Ca’ Foscari.➔ Written and contributed to successful books including, Corporate Applications of Personal Branding (ITA and PT) and co-autored Business Model You (ENG & ITA) and Digital You (ITA).➔ Held hundreds of EVENTS in Italy and Europe, even in Armenia and Brazil!The typical helicopter-dad, I am very interested in technology and have a passion for hockey and skiing.I have a soft spot for Chinese historical dramas, a language I’ve been studying for some time with terrible results!