As a Senior Associate - Audience Acquisition at The Economic Times, I leverage my passion for tech and digital media, my strategic planning and communication skills, and my BA degree in Mass Communication and Public Relations from Bennett University to drive B2B sales of a key product in the company's portfolio. I have generated sales from brands like Mahindra & Mahindra, Google, Union Bank of India, Federal Bank, DLF, Tata Power, and Tata Motors, among others, by developing and implementing effective sales strategies, introducing the product at various industry events, and overseeing the overall platform operations and user experience. I also collaborate with cross-functional teams to develop and execute marketing campaigns that drive traffic and revenue, and identify and analyze market trends and competitor activities. My previous experiences as a Brand Consultant at Beam & Words and a Digital Producer at India Today have equipped me with multiple skills in digital marketing analytics, content writing and production, SEO optimization, Google AdWords, strategy making, and social media content development. I have also led two client projects and learned various tools such as Google Analytics, SEM Rush, Moz, Hubspot, Ubersuggest, AHrefs, Adobe Premiere Pro, Adobe Indesign, Adobe XD, Audacity, and Final Cut Pro. My goal is to continue to grow and learn in the dynamic and evolving field of digital media and business development, and to contribute to the success and innovation of ET GrandMasters and its clients. I value creativity, collaboration, and excellence in my work, and I seek to make a positive impact in the industry and society.