Managing Director
Current
Jan 2024 - Present
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Peter Cook Email & Phone Number
Managing Director - Rayna UK Ltd. Leadership/Strategy/Board Member/Tourism Marketer
at
Rayna Tours
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✓ Verified July 2026
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Current company
Role
Managing Director - Rayna UK Ltd. Leadership/Strategy/Board Member/Tourism Marketer
Location
London, England, United Kingdom
Who is Peter Cook? Overview
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Quick answer
Peter Cook is listed as Managing Director - Rayna UK Ltd. Leadership/Strategy/Board Member/Tourism Marketer at Rayna Tours, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Peter Cook.
Peter Cook previously worked as Managing Director at Rayna Tours and Board Member at Royal Golf Club - Bahrain. Peter Cook holds Master Of Science, Global Management from The University Of Salford.
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Rayna Tours
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Profile bio
About Peter Cook
35 years of C - Level, Board Level and Advisory experience in the tourism industry in Asia, Middle East and Europe, with an extensive knowledge-base and background in destination marketing, development of destination management services in the tourism and hospitality industry, creation and delivery of unique destination service products to enhance the visitor experience. An in-depth knowledge of each sector within the industry with expertise in the Meeting, Incentive, Conference and Exhibition (MICE) and Individual Traveler (FIT), Cruise and Aviation industry. 6 years experience within the Customer Service and Loyalty industry, working with two of the world’s leading organisations in the concierge/benefits and loyalty sector delivering innovative and cutting edge customer service to improve client acquisition and retention.Successful in starting up companies and establishing businesses in their incubation period including developing strategies, planning, staffing, marketing, operations and business development.
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Peter Cook's current company
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12 roles
Peter Cook work experience
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Board Member
The Royal Golf Club is home to Bahrain's only 18 hole championship standard golf course and to a par 3 9-hole course, both designed by course architect and golfing legend Colin Montgomerie. www.theroyalgolfclub.com
Aug 2018 - Aug 2022
Advisor - International Offices
Driving Bahrain's tourism marketing strategy and managing the International Offices of the Bahrain Tourism & Exhibitions Authority located in UK, Germany, France, Russia, Saudi Arabia, Kuwait and India.
Apr 2019 - Mar 2020
Board Member
A publicly listed company in the Bahrain Bourse. The Gulf Hotels Group are hotel owners & operators and retailers of food & beverage in the Middle East, Asia and Africa. www.gulfhotelsgroup.com
Mar 2018 - Mar 2020
Chief Executive
Atbahrain B.S.C (C)
Increase tourist arrivals into the Kingdom of Bahrain by developing a sustainable tourism product.Generate global awareness of the Kingdom of Bahrain's tourism potential. Create opportunities to encourage and drive foreign and local investment in the tourism sector.
Dec 2016 - Mar 2019
Advisor To The Board Of Directors
Atbahrain B.S.C (C)
Develop and deliver a sustainable tourism product aimed at increasing tourism arrivals to Kingdom of Bahrain that meets the governments vision of growing non-oil sector revenues.
Aug 2016 - Nov 2016
Director
Tig Productions Ltd.
Consultancy Projects:Management Consultant – Feasibility study for a concierge operation within a global organisation with multinational clients in the financial services sector.Project Management – Global Conferences – Chartered Institute of Procurement & Supply Project Consultant – Partnership Development - Strategy and DeliveryProject Consultant – Member Acquisition/Retention - Increase sales and upgrade Service Delivery
Jan 2015 - Aug 2016
Director, Service Delivery Europe
A concierge service provider, exclusively for clients in the Financial Services and Corporate Loyalty schemes sector. Successfully set up a team of home working concierge in the UK, start-up of the European operations and developed the team into a ‘best in class’ customer service delivery team.
Oct 2011 - Mar 2014
Regional Destination Manager
A concierge service provider exclusively for clients of UK’s leading financial services providers, elite brand houses and VIP corporate clients. Managed the Global Travel Team, in London, and team members based in Brisbane, Bali and Berlin. Overseeing all operational systems and identifying areas of efficiency and profitability improvement. Developed a robust supplier network, contracting and manage multiple products and suppliers in the Far East and Australasia, negotiated and implemented strategic alliances with hotel chains ensuring favourable reward schemes, negotiated and contracted product crucial to delivering exceptional benefits to clients.
Nov 2007 - Feb 2011
Owner / Managing Director
Jornadi
Owned and managed a Destination Management Company based in Sri Lanka, providing ground services in Sri Lanka, India and the Maldives, for clients originating from Europe and Far East.
Apr 2003 - Jul 2006
Managing Director, Sri Lanka & Maldives
Responsible for the successful growth of the company’s business and all operational aspects set against a back drop challenging circumstances of a civil war in the country.
Mar 2000 - Mar 2003
Senior Manager Arabian Adventures
Responsible for the growth of the division from its infancy in 1989, the company grew to over a 150-permanent staff and over 50 part-time employees. AchievementsPart of the development team of the Emirates Hotel Division, which was responsible for the conceptualization of the Al Maha Desert Resort project, through building and snagging, staffing and the successful marketing of the resort.One of the two managers in the organisation responsible for trialing a new Staff Appraisal and Motivational system within our business units, which was so successful that it was then implemented across the rest of the Emirates/DNATA Group.Sourced and successfully implemented two large IT Systems within this period to cope with the growth and scope of the business.Successful negotiations with Dubai Government to waive visa restrictions on visitors from Europe, North America and Australasia.Held a seat on Dubai’s Tourism Development Committee representing Emirates interest.Active involvement with the Dubai’s Tourism Committee in developing the ‘Cruise Strategy’ to increase the arrivals of cruise ships including the development of a cruise terminal and relaxing the visa processes.Negotiated the purchase of 50% of Zubair Tours, Oman.Developed a feasibility study, investigated potential and preparation to start up a DMC in Sri Lanka after Emirates purchase of a major share in Sri Lankan Airlines.Successfully set up representative offices in the UK, Germany, France and Japan to develop Dubai’s tourism potential in these countries for both MICE and individual tourists.
Oct 1989 - Sep 1999
2 education records
Peter Cook education
Master Of Science, Global Management
Education record
FAQ
Frequently asked questions about Peter Cook
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What company does Peter Cook work for?
Peter Cook works for Rayna Tours.
What is Peter Cook's role at Rayna Tours?
Peter Cook is listed as Managing Director - Rayna UK Ltd. Leadership/Strategy/Board Member/Tourism Marketer at Rayna Tours.
Where is Peter Cook based?
Peter Cook is based in London, England, United Kingdom while working with Rayna Tours.
What companies has Peter Cook worked for?
Peter Cook has worked for Rayna Tours, Royal Golf Club - Bahrain, Bahrain Tourism & Exhibitions Authority, Gulf Hotels Group, and Atbahrain B.S.C (C).
How can I contact Peter Cook?
You can use AeroLeads to view verified contact signals for Peter Cook at Rayna Tours, including work email, phone, and LinkedIn data when available.
What schools did Peter Cook attend?
Peter Cook holds Master Of Science, Global Management from The University Of Salford.
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