Carlos Enrique Perafán Ardila Email and Phone Number

Define and implement the marketing strategy for Grupo Supermotos, according to the business directive strategy, the Honda brand guidelines and market analysis of customers, competitors and opportunities, contributing with the profitability and growth of sales in POS and Digital Channels.

Design, implement and evaluate marketing strategies and activities to become CX UMA-Bajaj into the market benchmark, in order to get the best satisfaction levels for the Bajaj Motorcycle users in Colombia

Lead the Strategic and Tactical Plan for over 150cc motorcycle models (Thriller, Hunk and Xpulse Brands), also the communications and advertising plan for accessories and spare parts all around Colombia. All of this supported on real time market data analysis and development of a 360 communications strategy across ATL, BTL, Digital and Influencing Marketing.

My position is to be the strategic mind behind the product line, designing the strategic marketing plan, managing the brand digital strategy, aligning all the advertising channels, developing new products for portfolio, giving a different value proposition for each segment and channel with focus in loyalty programs, and setting the prices according to all of what the product line offers and the profitability goals of the business.

Designing and developing the strategic marketing plan of the autoparts and motorcycle parts product lines. Also, I'm who defines the value proposition that the company will give to the market in those same product lines. My big responsability is in to identify our internal strenghts and outside opportunities in the different consumer segments to generate positioning, growth and profitability.

Strategic sourcing. Negotiation, placing and tracking of the purchase orders to international suppliers. Solving of non-conformities of the imported products. Analysis of the lead times in the sourcing cycles. Analysis of prices, quality of products and benefits of the negotiation with new suppliers. Generating and analysing of indexes. Designing of improvement alternatives about results of indexes.