A CIM qualified Marketer with extensive experience in Distribution Management with the ability to acquire and retain key customers in the FMCG/Telecoms business with aim of yielding long term business sustainability thus guaranteeing business viability and profitability per user. Traceable and proven Agent and key stakeholder Management in B2B and B2C distribution models ensuring full and constant engagement to monitor adherence, training and development to sustain and improve business interests.
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Distribution Manager, Zambia & MalawiUpenergy Apr 2022 - Mar 2024Kampala, UgMy new role involves Leading the Distribution functions of UpEnergy in the Zambia and Malawi Opcos of the Business. -
Distribution Manager, ZambiaUpenergy Sep 2022 - Dec 2022Kampala, Ug -
Sales Manager,ZambiaUpenergy Apr 2022 - Sep 2022Kampala, UgKey ResponsibilitiesDevelop a comprehensive sales and distribution strategy for UpEnergy productsOversee management of all UpEnergy Sales divisions• Provide periodic training and feedback to staff on effective sales techniques.• Oversee recruitment of additional sales staff.• Develop and oversee VSLA sales program• Work with the Country Director to ensure smooth, transparent processes by which the sales staff handle stockContribute to a comprehensive sales plan for increasing sales of all UpEnergy products in both urban and rural areas including• Logistics planning – work with the Inventory Associate to coordinate delivery of product to market, collect payments where appropriate, service product warranty requests as well as hosting potential partners.• Supervise sales team.• Work with Country Director and local partners to run effective and well-targeted marketing campaigns.• Work with Managing Director to incentivize sales team and distributors to collect end user data Set of controls within the Sales Division• Implement effective sales record keeping systems. • Implement regular reporting on sales • Supervise coordination of record keeping with Data Team.• Assist in preparation for annual carbon audits -
Area Consumer Sales RepresentativeMtn Zambia Jul 2013 - May 2022Lusaka, Lusaka, Zm• Prepare annual plan and budget to implement Area strategy in line with the departmental objectives in close consultation with the supervisor. • Review sales related training needs for Agent staff and MTN Sales team and executes such training within the area to enhance capacity in the area• Monitor Agent performance through sales reports and takes action to ensure targets are met.• Build capacity in distributor sales staff by accompanying them in the trade and providing coaching on sales activities to ensure distributor coverage effectiveness in the zone in line with planned targets• Conduct distributor sales reviews on a daily and weekly basis and takes action to align distributor staff and personal sales to targets. Provides updates on distributor retail universe performance on a monthly basis to the Area Manager• Monitor distributor Route Profitability and advises measures for improvement Developing and implement an Area Trade Marketing plan that meets the requirements of brand portfolio, Sound management of merchandising and promotion in outlets to achieve brand awareness, volume and market share. Ensuring that Trade Channel and outlet type achieve territory distribution objectives of company drive brands in order that availability is maximised in line with brand strategies and market needs. Implement National Presence Marketing and promotion programmes with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance. Establish close working relationships with the trade in order to gain high levels of trade support and loyalty Enhancing understanding of the trade environment by imparting crucial trade knowledge to customers. Provide consultative management of distributors through the facilitation of ordering & payment adherence in line with business requirements based on distributor contractual agreements with the organisation -
Consumer Data CoordinatorMtn Zambia Aug 2014 - Dec 2014Lusaka, Lusaka, Zmo To manage & support adoption of mass data across Zambia.o Drive the sale of Data devices across all channels.o Support acquisition strategy that equates new Gross-adds to datao Development of strategies to increase adoption of data amongst existing Customerso Responsible for driving 2g, 3g & 4g deployment across the country by providing valuable input to Network teamo Support, train and up-skill strategic partners on data products.o In conjunction with trade audit vendor, design up-to-date data training packs for retail channel outletso Manage POS materials for data sales strategyo Facilitate liaison with relevant internal stakeholders in order to support data initiatives.o Analyzing data uptake trends and designing remedial strategies. -
Sales RepresentativeSilver Fox Publications Limited (The Agent Classifieds) Jan 2013 - Jun 2013The key roles and demonstrated competencies while holding this position can be categorized as follows: Developing and Maintaining relationships with new and existing customers in person; Coordinating business meetings with potential customers to prospect for new business; Point of contact between the company and its existing and potential markets; Negotiating the terms of an agreement and closing sales; Product developments and special promotions; Creating proposals for prospective customers; Making accurate, rapid cost calculations and providing customers with quotations; Relationship management for a portfolio of retail and corporate clients.
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Customer ExecutivePepsico - Varun Beverages Ltd Nov 2011 - Dec 2012Gurugram, Haryana, In• Managing distribution channel• Activating demand for PEPSI products in the target Market• Managing and monitoring supply of products• Implementing Promotional Scheme• Overseeing daily Sales of Products• Monitoring Stock levels • Conducting dealership surveys• Maintaining and developing profitable sales within allotted territory in accordance with pre-determined Marketing policies -
Advertising And PromotionsRadio Maranatha Jan 2009 - Jan 2010Preparing Radio Scripts for Live promotional programs• Creation of Radio Advertisements• Presentation of Radio programs
Cephas Phiri (Azim) Education Details
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University Of Lusaka.Bachelor Of Science In Marketing -
Cim | The Chartered Institute Of MarketingMarketing -
Institute Of Commercial Management (Icm)Marketing
Frequently Asked Questions about Cephas Phiri (Azim)
What is Cephas Phiri (Azim)'s role at the current company?
Cephas Phiri (Azim)'s current role is Distribution|Sales|Trade-Management| Business Development.
What schools did Cephas Phiri (Azim) attend?
Cephas Phiri (Azim) attended University Of Lusaka., Cim | The Chartered Institute Of Marketing, Institute Of Commercial Management (Icm).
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