Ceren Doğan Email & Phone Number

Carrefour & Local Key Accounts• Responsible for customer turnover, share and sales fundamentals• Follow the projects and coordinate with other departments• Develop and implement joint business plans including key financials to meet customer & company objectives• Investigate and integrate information about shopper and retailer to determine development opportunities for category• Increase efficiency by optimization perspective (forecasting, invoicing, reporting etc..)• Understand customer work processes and develop strong relationships• Responsible from regular buyer and store visits to deliver best in class in-store presence• Plan & sell new all initiatives on time

• Developing trade strategies (aligned with marketing strategies) and long term plans for categories & channels.• Ensuring implementation of these strategies & plans and tracking post performance of them to achieve company/channel targets.• Providing detailed category & channel performance analysis and developing detailed insights to identify optimal growth areas & plans with engaging with customers.• Identifying channel needs and taking relevant actions in the best way to satisfy these needs.• Implementing field strategies & actions already proven to be successful.• Guiding channels in customer management with Joint Business Plan (JBP) creation, sell out analysis, activity and competitor insights.• Creating region specific ideas and solutions from insights coming from regional field analysis.• Tracking global & regional FMCG trends, adapting strategies and developing projects accordingly.• Tracking competition closely, making deep dive market analysis and leading channels to take necessary actions accordingly.• Managing channel budgets effectively including ROI tracking.• Managing efficient & high return instore activities and account based channel activities.• Executing these activities with channel teams.• Planning and deciding promotions and production schedules.• Tracking sales, stock amounts and slow mover products with close expiration date and taking relevant actions.• Deep dive market, category & channel analysis for new products

Istanbul, Turkey

• Management of Budget & Reporting Team. Responsible from Hiring, Training, Performance Reviews and Project Management of the assigned team• Management of Technology Projects on Reporting with IT/IS and 3rd Parties(Such as SAP Projects, Customer B2B Engagement Project, MicroStrategy, MSTR Mobile Dashboard and QlikView)• Analysis Customer Needs to Prepare Suitable Data and to Design Reports• Creating Sales Growth Opportunities with Deep-Dive Data Analysis on BI Reporting System• Management of Field Force Bonus & Incentive Systems• Management of Sales Budget Operations(Such as PO, Good Receipt, Settlements with Distributors & 3rd Parties and Revenue Growth Bonus Calculation)

Turkey

• Management of Technology & Business Development Projects on Sales Efficiency• Implementation and Maintenance of Retail Audit Project • Management of Internal Field Research and Audit Processes and Systems Requirements• Understanding Internal Customer Needs and Development of New Business/Improvement Opportunities by Deep-Dive Data Analysis & Reporting(Such as Market Share Project, Boosting Low Performed Sales Points, Optimization RTM with Hipo Routes and Pharma Channel Route Optimization Projects etc.)

Marketing & Sales Operations

Digital Marketing• Analyse the sales impact of increasing usage of digital models for targeted customer• Support the Digital Segmentation ProjectYearly Performance Management System• Manage yearly objective setting process of the field force (300+ sales reps) with Sales Managers• Calculate & Announce the numerical objective results bi-monthly• Calculate individual premium multipliers and amounts with HR TeamAwarding System• Propose & determine criteria for awarding systems (Precedence Club, Team Performance Award, Competition Award, Kickers) on a yearly basis collaborating with Sales, Marketing, and HR TeamTeam Responsibility• Territory Alignment and Budget Allocation of this field force based on performance criteria analysis• Search for innovative methods for the teams and suggest new view of points/methods/analysis for the Field Force (SFE related subjects)

Strategic Planning & Marketing Sales Operations

• Sales Effectiveness ProjectsImplement and keep maintenance of Mirror Performance Portal Project in which local Sales Representatives can track their sales & effectiveness KPIs on dashboards• Data VisualizationMake complex data more accessible, understandable and usable with data visualization.• Sales Reporting & AnalysisPublish monthly and weekly IMS ReportsControl and make sure of data accuracy Participate in all steps of management of IMS related projects. Also prepare and publish data for incentive and award system management• Coaching and TrainingManage Global Coaching System StructureWork closely with Training Department to deliver superior Coaching results.Report GFCT results

İstanbul, Türkiye

Market Access Department

İstanbul, Türkiye

Market Access Department• Worked on Product Pricing & Market Access Strategy

İstanbul, Türkiye

Information Technology Department• Built Web Page by using HTML and CSS programs

Mathematical Engineering

Activities and Societies: Photography Club, Latin Dance Club

Technical Mathematics, Student Exchange Program ( Erasmus)

Activities and Societies: Sports Club, Erasmus Students Network (ESN) Club

Education record

Activities and Societies: Literature Club