• Leads the team that develops and maintains relationships with key clients such as: CEMEX, Tec de Monterrey, Nissan and Gruppo Campari.• Promotes the expansion of business with key clients and searches to add value to other new business opportunities • Ensures that projects are successfully delivered on scope, on time and on budget.• Controls the cost effectiveness and performance of the different projects.• Develops communication strategies and leads the integral planning process and deliverables for marketing campaigns

• Led the creative team including the art, proofreading, and digital production departments. • Acted as a liaison between internal clients and the creative services team to deliver high-quality and consistent communication materials. Essential in troubleshooting problems, managing schedules, etc.• Implemented a system for budgeting and presenting creative strategies to new business.

• Led and managed the workflow of the art and digital production departments with 31 people. • Created the Brand Difference®, a process to develop visual identity of brands. One of the five sequenced services offered by Vertice in order to create and communicate brands.• Managed the HR in the art and digital production departments including selection and recruitment of staff.• General art direction for 40 national and international accounts including Honda, Bic, Nestlé, Ferrero Rocher, etc.• Attracted five national accounts including Nestlé (package design division).

• Set up the visual communication strategy for the launching campaigns of Cinépolis Ensenada and Maxi King of Ferrero Rocher• Built successful brand campaigns for existing clients in different offline and online media

• Developed FIL niños creative concept and defined the implementation process.• Led the creative team of interns for the event (40 graphic, interior and industrial designers) designing the 4,000 m2 of the exhibition area.