Chris Ericksen Email & Phone Number

Foster City, California, Us

• Educated global markets on Visa’s global social strategy and execution tactics• Collaborated across cross-functional and in-market teams and various digital agencies to executecountry-level social campaigns – all in an effort to tell a cohesive story globally• Successfully launched the #GoInSix social campaign across Visa’s US social channels and rolled outthe campaign globally to 6 markets• Managed paid media on Facebook and Twitter, optimizing content and media placements forincreased brand equity and consumer engagement• Delivered global marketing analytics to C-level executives to track KPIs• Developed quarterly global social media goals and clearly communicated them to each market• Led critical support, training, troubleshooting, and issue resolution for internal stakeholders andsupporting agency, vendor, and platform partners• Led internal and competitive audits to track progress and make proactive recommendations• Managed Visa’s Global Digital Strategy’s annual budget

San Jose, Ca, Us

Developed and implemented social media strategy to enhance brand reputation, increase traffic to web properties and drive higher levels of visitor engagement for our business. I was responsible for setting our success metrics and driving alignment, governance and best practice sharing across the company. Amplified content to increase campaign effectiveness within social media, including brand monitoring for product feedback and engagement with key influencers. Worked with cross-functional members of the organization to define, plan and execute long-term social engagement solutions as well as create messaging for marketing campaigns, and other social communications.

San Jose, California, Us

Worked cross-functionally with internal stakeholders to create innovative marketing campaigns. Managed agency relationships, conducting quarterly business reviews and working through issues to ensure top quality results. Managed a $10 million yearly budget for display and radio campaigns to plan and execute strategy for WebEx Meeting CenterResponsible for tracking, measuring, and optimizing for all marketing campaigns. Optimized and tested banner ads and placements to create optimal traffic lift and lead impact for the business.Managed WebEx Affiliate program responsible for acquiring high quality leads

San Jose, California, Us

Managed the affiliate & email campaigns for small business products (MeetMeNow & PCNow) and drove high quality leads at the most efficient CPL.