Ceridwyn King Email and Phone Number
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PhD qualified, brand management consultant, educator and published researcher with experience working on projects that cover a broad range of strategic marketing issues such as concept to market development, brand strategy articulation and thought leadership/workshop facilitation. Particularly passionate about harnessing the power of an organization's human resource to create exceptional brand ambassadors.
Purdue University College Of Health And Human Sciences
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Associate Dean - Indianapolis And Strategic InitiativesPurdue University College Of Health And Human SciencesWest Lafayette, In, Us
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White Lodging Services HeadPurdue Htm - White Lodging-J.W. Marriott, Jr. School Of Hospitality And Tourism Management Oct 2022 - PresentWest Lafayette, Indiana, United States -
Professor And Department HeadPurdue University Jul 2022 - PresentWest Lafayette, Indiana, United States
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Editor In Chief, Services Marketing QuarterlyTaylor & Francis Group Jan 2022 - Present -
Strategic Marketing ConsultantSeed Strategic Marketing Solutions Feb 2004 - PresentStrategic marketing consultant with expertise in brand development, thought leadership, employee branding (internal brand management) and senior management mentoring
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Director Of Strategic Industry Engagement, Fox Business School'S Translational Research CenterTemple University Jul 2021 - Jul 2022Collaborate with faculty, departments, and research centers to provide opportunities to engage with industry, share research and generate new insight., strengthening the connection between faculty research and industry impact. -
Associate ProfessorTemple University Apr 2015 - Jul 2022Greater Philadelphia AreaResearch professor that examines service management and marketing domains. My work has a particular emphasis on the internal stakeholder’s role in realizing marketing strategies such as market orientation and brand management, to create competitively sustainable service experiences. Outcomes of the research inform the development of my innovative service management and marketing curriculum as well as provide insight to industry partners, predominantly in the hospitality and tourism field.
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Co Director, Center For Hospitality ResilienceTemple University Apr 2020 - Jun 2021In collaboration with Temple University's Small Business Development Center, provide support and guidance to small tourism and hospitality businesses impacted by COVID – 19 through innovative programming as well as faculty and student collaboration.
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Department Chair, Tourism & Hospitality ManagementTemple University Jul 2016 - Jun 2020Philadelphia, PennsylvaniaResponsible for setting the strategy for the department with a core focus on faculty development and the effective management of the curriculum and student experience. Spearheading projects such as faculty recruitment, program redesign and marketing as well as accreditation were also actively pursued in this role.
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Assistant ProfessorTemple University Aug 2011 - Apr 2015Greater Philadelphia Area
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Senior LecturerGriffith University Dec 2003 - Aug 2011Gold Coast, Queensland, AustraliaConceptualized and empirically validated the Employee Based Brand Equity (EBBE) model, which was a first with respect to exploring brand equity from an employee’s perspective. -
Head Of MarketingConrad Jupiters May 1997 - Dec 2003Gold Coast, Queensland, AustraliaConceptualized and led the repositioning of an established major tourism and hospitality brand to maintain alignment with changing consumer needs and preferences. The adoption of a more diversified, yet focused, business strategy enabled an increase share of customer wallet, better alignment and utilization of organizational resources and the development of a customer centric employee culture -
Marketing Services ManagerSheraton Mirage Gold Coast Jun 1995 - May 1997Gold Coast, Queensland, AustraliaManaging direct sales, marketing and yield functions of a 5 star international resort including reservations, revenue management and sales forecasting
Ceridwyn King Skills
Ceridwyn King Education Details
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Marketing
Frequently Asked Questions about Ceridwyn King
What company does Ceridwyn King work for?
Ceridwyn King works for Purdue University College Of Health And Human Sciences
What is Ceridwyn King's role at the current company?
Ceridwyn King's current role is Associate Dean - Indianapolis and Strategic Initiatives.
What is Ceridwyn King's email address?
Ceridwyn King's email address is tu****@****ple.edu
What schools did Ceridwyn King attend?
Ceridwyn King attended Griffith University.
What skills is Ceridwyn King known for?
Ceridwyn King has skills like Marketing Strategy, Higher Education, Public Speaking, Research, Teaching, Lecturing, Event Management, Management, Brand Development, Academic Writing, University Teaching, Brand Management.
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