Fruit gummies, chewy candies, jellies, marshmallows… Everyone loves them! But I did not know that a natural ingredient called Gelatin is indispensable in them.From the age of Ancient Egyptians, Gelatin played crucial roles in various industries – food, pharmaceutical, photography and nutrition. While the world around Gelatin was unknown to me, I was necessarily a part of that world.I work with the Japanese MNC, Nitta Gelatin, a global leader in Gelatin and Collagen Peptide business. With a legacy of over 100 years and operations across the world, Nitta Gelatin is in the pursuit of harnessing the unlimited potential of Collagen, Gelatin and Collagen Peptide.I am now responsible for spreading the goodness of Collagen Peptide for the greater benefit of humanity. It is my responsibility to get our consumer brand - Gelixer Collagen - in the hands of everyone out there. Yes, everyone including you needs Collagen! 😊The consumer business is entirely a new vertical for Nitta Gelatin now being built as a D2C business. Under my leadership, the consumer business is growing at a fast clip to become the leader in the ₹250 crore Collagen category in India. This vertical offers the next biggest growth opportunity for the company. The challenge for me is to think and act like an entrepreneur building a business venture. An exciting journey that tests me every minute!Before this, I was responsible for ~₹100 crore B2B segment with products like Gelatin, Collagen Peptide & DCP for Nitta Gelatin India.Earlier, I was working with Public Relations and Marketing Communications agencies, consulting clients from diverse industries – Healthcare, Education, Technology, Start-ups, Manufacturing, Exhibitions, Business conferences and Sports events.I write a newsletter/blog "Utopian Kerala" which brings forth my point of view on matters important to the growth of the economy in Kerala, a state in India - https://utopiankerala.substack.com/.I also help founders solve their Marketing & Sales problems.