I am a strategic, energetic and innovative marketer with a passion for crafting unique storylines for brands. I have a proven track record in successfully bringing bold ideas to life and tailoring trending moments and real-world truths into global campaigns that drive brand affinity and awareness.I’ve developed brand campaigns that range from creating promotional pop-up hotel rooms dedicated to 90’s nostalgia and the iconic designs of Lisa Frank, to living under a literal rock during the presidential election or escaping to your isolated Friendsgiving on a deserted island with your quarantine crew. I’ve even created a national day celebrating one of the best parts of hotel life, National Hotel Slipper Day. In addition to these campaigns and managing day-to-day communications for Hotels.com, I’ve also led campaigns from the integrated marketing agency side, partnering with a famous streetwear designer to launch an elevated merchandise line for KFC lovers, hosting Good Morning America in Dallas to meet the cast of DALLAS and highlight the city for VisitDallas, launched a new global fuel product line for Shell, tires for Bridgestone and countless fried chicken menu items for KFC and more. TOP SKILLS- High-visibility consumer PR campaigns- Develop and oversee creative briefs and projects- Brand collaborations and partnerships- Celebrity and influencer relationships- Brand storytelling and creative writing