Strategic Planning and Alignment- Develop and communicate a clear strategic vision to all levels of the organization.- Ensure that strategic plans are translated into actionable initiatives and align withcorporate objectives.- Collaborate with the CEO and senior leadership to refine and adjust strategies as needed.Market and Competitive Analysis- Conduct in-depth market research and competitive intelligence.- Identify industry trends, market opportunities, and potential threats.- Analyze market dynamics, market share changes, and product line performance.Business Development and Growth- Identify and evaluate strategic growth opportunities, including M&A targets, jointventures, and partnerships.- Drive business model innovation and new market entry strategies.- Collaborate with the CFO to develop capital plans aligned with strategic objectives.Change Management and Execution- Lead change initiatives necessary for strategy execution, working closely withdepartments such as Sales, Marketing, and M&A.- Drive immediate and sustained change by fostering alignment and commitment tostrategic goals.- Act as a catalyst for innovation and growth by identifying new market opportunities anddriving business development.Decision-Making and Governance- Ensure strategic decisions are consistently aligned with corporate objectives and areeffectively communicated throughout the organization.- Facilitate decision-making processes at all levels, ensuring that strategic initiatives arenot diluted or ignored.- Serve as a trusted advisor to the CEO, providing insights and recommendations onstrategic matters.Performance Monitoring and Risk Management- Establish and monitor key performance indicators (KPIs) to track progress towardsstrategic goals.- Identify and mitigate strategic risks, ensuring the organization remains agile andresponsive to changes in the business environment.

Simplified payroll (Fintech) solutions for H2 employers and their employees.

Your seasonal workforce management platform.

Responsible for developing, selling, operating and managing CEMEX Mexico’s 20+ value offerings/businesses for its Construrama network (US$ 800M of revenue through 1,350 dealers with 2,400 sales points) through a direct team of 120 professionals (Business Development area) and an indirect team of 200 professionals (Commercial-Distribution area)- Reorganized the department’s organizational structure based on the stages of business development: initial development/startup, growth, restructuring/ realignment, administration, and operations. This restructuring allowed for greater specialization, focus, and control, ultimately achieving broader coverage, increased sales levels, and improved profitability.- Grew the new Multiplast cement business to annual sales of US$ 50M and an operating cash flow of US$ 10M (historical records) through product innovation, sales force incentives and market prioritization. - Generated MX$ 500M in incremental sales for Construrama by leveraging data analytics with the Construganas program through personalized campaigns. - Raised the net margin from MX$ 15M to MX$ 30M in mature projects. - Facilitated from 0 to MX$ 20M in remittances for Construrama distributors in Mexico. - Doubled from 100 to 200 the number of distributors using Construsync (proprietary ERP).

Responsible for the design, remodeling, marketing, sales, operation, and administration of coliving rentals for young professionals in Mexico. Started the company’s first project, which had 13 rooms in Mexico City (CDMX), and lead expansion through the first three major buildings with 150+ rooms (in CDMX and Guadalajara). - Started the business from scratch, including designing the pod-style rooms, common areas and community plan. We created a digital funnel including marketing/advertsing campaigns, commercialization, formalization, operation and administration processes. - Converted an office floor in a building to residential use in less than 2 months.- Sold all the 150+ rooms in Guadalajara and CDMX by improving funnel efficiency in batches of 20 units in less than 2 weeks.- Developed a plan to reach 300+ rooms with US$ 1M in annualized sales

Fire detection and suppression systems companyAchieved high ticket sales to industrial sites and automatic fire detection and suppression for computer and site facilities.

Mexican pharmaceutical, medical equipment and healthcare provider companies.Designed 10 year strategic and PMI integration plans for Biossmann.

Teak, MDF and agrobusiness startupsRaised US$ 150M from Institutional funds and banks for 1st MDF factory in Mexico.

FUT11 was a company that developed and operated online sports games and applications (300,000 registered users)

Mexican mattress company that sells 2 top brands: Selther and SimmonsHead of Strategic Planning, HR, Marketing and Innovation areas of the company- Designed the 2008-2012 strategic plan to professionalize and expand the company- Reduced company fixed costs base in 30%- Negotiated sale of unprofitable business in Central America- Active in the day to day operation of the U.S. business

Lead more than 50 projects in Norh America (MX/USA), South America, Europe, Asia (Philippines) and Middle East (Egipt) for diferent industries and companies.Worked in multiple restructuring/commercial projects in the food and beverage, glass, construction materials, pharmaceutical, specialty fertilizers industries. Achieved multiple promotions to higher leadership roles in my 10 year consulting career.