Cesar A. Diaz-Brown Email & Phone Number

Tucson, Arizona, United States

Singapore

Key accomplishments: Formulated and executed strategic and tactical initiatives across APAC by identifying market needs to exceed 180M sales target, drove product brand strategy and messaging while collaborating with 16 APAC Affiliates to deliver one message to the field, and educated internal stakeholders on the oncology portfolio to effectively communicate the benefits of the portfolio to customers

Tucson, Arizona Area

Key accomplishments: Drove the commercialization of the H&E portfolio through the development of the commercialization strategy, marketing tools, sales training materials and internal launch sales training events to obtain 95% confidence on selling the portfolio, developed and fostered key opinion leaders to develop white papers and speak on the behalf of the portfolio to execute critical product, and business initiatives to penetrate the market and obtained Voice of Customer through the Customer Feedback Program to create and confirm development and market requirements which drove product line performance and specification to ensure the needs of the customer were met

Tucson, Arizona Area

Key accomplishments: Collaborated with cross functional teams (e.g. development, regulatory, medical, legal, affiliates, etc.) to provide business and marketing inputs to development milestones during the pre-launch product development process to ensure customer needs are met, developed the strategic marketing plan and value proposition of the portfolio which drove marketing tools such as videos, brochures, operator manual, slide decks, total cost of ownership, branding guidelines, and conducted market research and analysis to build knowledge of current industry trends and competitor activity to assess future product opportunities while prioritizing short and long rang roadmap strategies

Tucson, Arizona Area

Key accomplishments: Conducted comprehensive market analysis to drive business case creation for the development of new diagnostic products through analysis of short and long-term market conditions, product costs, competitor products, product pricing, product distribution, federal regulations and licensing contracts to give recommendation to executive officers on whether to proceed with projectCreated and provided robust financial forecasting models to executive committees for the approval to acquire licensing agreements and develop new diagnostic products estimated to increase revenues by more than 20MAssisted in the management of the 14M Medical Innovation budget to maintain department alignment

Tucson, Arizona Area

Key accomplishments: Identified technology commercialization opportunities for novel inflammatory bowel syndrome (IBD) therapies and water soluble nanoparticles by conducting market analysis, including risk assessment and feasibility studies to make recommendations to the Office of Technology Transfer on the best commercialization path: start up, licensing, or joint venture.

Tucson, Arizona Area

Key accomplishments: Created, designed, and implemented a bilingual survey to assess customers' willingness to pay for renewable energy programs and collected 6,400 survey responses. Analyzed and interpreted survey respondent feedback using inferential statistics to support recommendations. Recommendations were presented to the Arizona Corporate Commission to determine 2012 Renewable Energy Policy for Southern Arizona.

Tucson, Arizona Area

Key accomplishments: Supported branch Manager in the implementation and evaluation of a new marketing strategy to measure the long term viability of new financial services that were later expanded to all branches. Utilized a consultative approach to ask key financial indicator questions to effectively manage client relationships and build strong alliances to enhance cross sales opportunities and increase retention rates, which led to being ranked in the top 8% in sales in the Southern Arizona Market. Additionally, received an elite invitation, based on sales performance, to meet with Walter Elcock (West Coast Executive) to discuss banking center activities.Other Duties: Responsible for driving day-to-day operational excellence on the Teller line, ensuring compliance and procedural requirements are met, and coaching Tellers to high performance levels. Ensure banking center compliance is within federal regulations

Master In Business Administration, Finance Concentration

B.S. Molecular And Cellular Biology

B.S. Regional Development