• Responsible of planning and managing the Sales Channels network to develop the client portfolio• Control and consolidation the results of the Commercial activity• Responsible of leading the Sales Force ensuring the direct relation with key clients• To create and optimize the Sales Channels Network in the Country• Responsible of planning and managing the Call Center aligned with the Commercial Targets.• Modelling the end to end sales cycle• To promote the development of the institutional relations

• To manage the Credit Card Migration Plan from Banco Popular to Wizink Bank .• Controlling Marketing and Communication actions.

Stands channel. Responsible for managing the relationship with Direct Sales Agencies (4 agencies), budget planning and control. Direction and managing the outsourcing of different taskforce companies (+ 140 sales people). Increased level of sales and volume year to year implementing an effective process to manage Partners and Sales Teams focus on productivity & profitability.

Profit & Lost Account Analysis• Monthly P&L by Segments. Analysis of income, costs, impairment and additional one timers• Analysis of P&L. Analysis vs forecast, previous month and previous year• Analysis of risks and opportunities.• Analysis by products, by segments and cross-selling• Participate on the elaboration of presentations for Management• Participate in monthly financial closing process Forecast & Fulfilment Evaluation• Forecast by Segment/Product• Forecast process (short, medium and long term plans - STP, MTP and LTP). Rolling Forecast• Deviations Actuals vs Forecasted

•Business Performance Analyst. Finance and Commercial Business Monitoring:-Balance Sheet and P&L Analyst (Assets and Liabilities) MIS Analysis, providing Commercial Performance Metrics to the Head of Commercial Network.-Volume and Margin evolution per product lines. Detecting Trends and actual or potential risks that could affect Commercial Targets.-Sales Campaigns Monitoring.•Monthly Business Branches Monitoring. Annual Commercial Targets Controlling, and Sales Performance per Branches.•Commercial Budgeting-Segment lines (Retail, Small Business and SMES´s-Branch Network Level (Annual Income, Client acquisitions, Product Volume Lines)-Product Campaigns.•Production of regular Commercial and Financial Reports to the Commercial Product Committee, Management Committee and for CEO.•Capacity Model Analysis both Branch and Segments (Premier and SMEs) Network.•Commercial Area Project Manager. Developing and Implementing strategy projects within the Commercial Area.-Banco Zaragozano Integration Project; New Commercial Model Implementation within the Commercial Network.-2007-2008 Branch Expansion Plan: Creation of BC Opening Branches and new Branches Business Monitoring.-MIFID. Project development and implementation.-Treating Costumer Fairly Project implementation.-Know Your Customer procedures implementation.

-Segment Budgeting and Business Monitoring.-Segment Value Proposition reviewing and updating.-To support the Advisor Network

Asset Management, Financing and fiscal advice. Tax Planning and control of Financial Proposals.Focused in clients with assets of over €250K, and related family and family businesses, PYMEs (small and medium sized Co´s) and micro

o Corporate Banking. Junior Advisor.o Risk Analyst for Retail Clients.o Commercial Advisor in the Branch Network.