Cesar Martinez Email and Phone Number
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✦ TRANSFORMATIONAL LEADERSHIP THAT DRIVES SALES, REVENUE, AND GROWTH ✦In a +15 year career, I have led the development and implementation of customer - centric-analytics-driven strategic business plans/model and sales/go-to-market strategies to deliver transformative, award-wining growth across highly competitive global markets. I have also excelled in building a robust global partner ecosystem to help drive the execution of tailored, market specific business strategies that capitalize on local market trends to maximize revenue generation and customer acquisition.Key Career Impression- Doubled sales from US $3MM in 2018 to $6MM in 2019 by implementing a new go-to-market strategy in Nigeria while driving 8 sequential quarter of organic growth between 5% to 6% per quarter across Africa- Increased Net sales by US $43MM (17%+), improved margin from 57.3% to 67.9%, and boosted net profit after tax by US $29MM (61%) between 2019 and 2021, while doubling e-commerce business in the Southern Cone region.- Won 7 supplier of the Year Awards in Mexico, in addition to achieving a company growth of 7.1%+ in Net Sales and 4.1% in volume in 2015, 4.3% in Net Sales and 2.6% in volume in 2014, and 7.1% in Net Sales and 2.1% in volume in 2013.- Optimized pricing by 9.5%+ in 2018 and grew Africa Middle East division margin by 150bps, in addition to revamping Colgate´s Russia indirect trade go-to-market strategy, resulting in a turnaround of the business from-0.5% growth in 2017 to 2.5% in 2018.❏ Fluent in English and Spanish. Specialties include: Business Transformation | Strategic Leadership | Partnerships and Alliances | Award-Winning Customer Service | Rapid Response to Market Changes | Global Strategic Business Planning | Sales Strategy | Marketing Strategy | Strategic Territory | Account Development | Revenue Optimization | Profit Optimization | Channel Growth | Partner Development | Contract Negotiations | Operations Management | Operations Planning | Customer Development | Business Development | Cost Reductions | Savings | Creative Relationship Building | P&L | Budget Control | Resource Panning | New Market Penetration | Consumer Products | Consumer Packaging | Product Launches | Cross-Functional Team Leadership
Colgate-Palmolive
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Executive Vice President | General Manager - Colgate-Palmolive Southern Cone HubColgate-Palmolive Apr 2020 - PresentNew York, New York, UsPromoted to lead revenue and profit expansion efforts in one of the most politically and economically volatile regions in Latin America while managing 632 employee ( with 7 direct reports) and driving in net sales from US $246 in 2019 to $307 in 2022.Continued to elevate our Digital Capabilities with focus on search, while improving our Omnichannel experience. ✔ Grew net sales by 5.5% in 2022 with an organic growth of 43.2% by collaborating closely with the supply chain and swiftly adapting to changing business environment, in addition to increasing cash flow by US $16M and growing YTD NPAT by 25% compared to 2019.Developed and executed a robust work-from-home strategy during the COVID-19 pandemic to ensure the health and safety of employees while maintaining efficient operations and overseeing the government controls, elevating business growth.
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Vice President - Customer Development - Africa Euro Asia DivisionColgate-Palmolive 2018 - 2020Headed the sales operation of the division with responsibility for $928MM in net sales with two direct reports. Devised and implemented sales strategies and business fundamentals to drive growth across 90 countries, led over 230 sales people and 850 distributors across the region. Developed basic selling skills program and implemented DMS system for distributor sales force teams in Cameroon and Kenya. Strengthened indirect trade distributor business in Russia, elevating business fundamentals (Portfolio, Pricing strategy, T&C, Inventory Management). ✔ Led turnaround of 3 years of weak sales performance in the Russia, Central Asia, Turkey, South Africa, East and West Africa, and North Africa territories while developing sales strategies and business fundamentals to maximize growth.Spearheaded sales operations of the division while managing $928M in net sales and 2 direct reports, in addition to implementing a basic selling skills programs and DMS system for distributor sales force teams in Cameroon and Kenya.Enhanced the indirect distributor business in Russia, elevating business fundamentals (portfolio, pricing strategy, terms and conditions, inventory management) while coordinating 700+ distributors in 40+ countriesWorking together with the local finance team in Argentina, implemented a series of measures to protect our cash in local currency against a major devaluation of 120%, preventing a loss of US $ 190 Million .
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Worldwide Director - Colgate Business Planning | AnalyticsColgate-Palmolive 2015 - 2018Oversaw budget of $1.5M annually with five direct reports. Embedded advanced analytics within the organization. Ran deep dive among the Colgate Subs to review their current planning process. Identified gaps and made the changes needed to implement the correct planning process. Provided on-the-ground training and workshops to improve the planning process. Drove cross-collaboration among the different commercial areas (Demand Planning, CS&L, Customer Development, Finance, and Marketing). In addition spearheaded the development and deployment of the sales organization customer planning tool, to support the valuation of customer plans, to understand plan profitability and make business decisions.✔ Initiated the piloting of a predictive analytic and ROI tool in ShopRite US, Tesco UK, and Carrefour France. Optimized $1.1M in promotional investment in Tesco UK, selecting the most profitable promotion in terms of ROI and Lift. Improved projected volume accuracy from 45% to 65% at Shoprite US. Relaunched the Colgate Business Planning Process and Tool utilization in Mexico, reducing inventory levels from 62 days to 59 days. Improved planning accuracy from 71% to 78%. Relaunched the Colgate Business Planning Process and tool in Brazil, leading to an improvement in plan accuracy from 65% to 72%.
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Vice President - Customer Development - MexicoColgate-Palmolive 2011 - 2015Led the sales operation of the largest international subsidiary in the company, with net sales of $1.4B. Oversaw 222 employees with 10 direct reports. Developed and executed the go-to-market strategy. Ensured the implementation of category management strategies to improve profitability and increase category value. Reverted the volume lost in wholesalers by implementing a promotional differentiation strategy. Developed and implemented differentiated SKU and promotional programs to overcome customers' negative margin in key SKUs. Reviewed the go-to-markets of key wholesalers to accelerate their sellout to mom and pops. Ensured the correct investment balance among different retail environments. ✔ Successfully negotiated an EDLP (Everyday Low Price) agreement with the top global customer Walmex (2011). Led collaborative initiatives in Oral Care to drive consumption in Bodega Aurrera with +17% growth in sellout. Implemented a joint business strategy with key wholesalers in 2011, 2012 and 2013, resulting in an increase in sellout of +5% in 2012 and +11% in 2013, and reduction in their inventory levels. Drove Company growth in net sales +7.1% and 4.1% in volume from January to April 2015. Increased 7.1% in net sales and 2.1% in volume (2013), and net sales 4.3% and 2.6% in volume (2014). Improved trade margin of toothpaste in Walmart from -1% to +7% (2014). Reverted loss in SOM (Serviceable Obtainable Market) in company’s most important category, toothpaste, from 79.8% to 81.2% in self services (medium-sized supermarkets). Increased net sales in Walmart by 21.3% in 2011, 12% in 2012, 2.3% in 2013, and 4% in 2014. Implemented shopper marketing initiatives in 2012 to increase the value of the Oral Care category in Bodega Aurrera by 6%. Awarded seven Supplier of the Year awards (2011 – 2015).
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Vice President - Customer Development - ColombiaColgate-Palmolive 2010 - 2011Oversaw sales operation of the company, responsible for achieving a budget goal of $475M. Oversaw 155 employees and six direct reports. Managed go-to-market strategy; ensured implementation of category management strategy to improve profitability and increase the category. Led shopper marketing initiative to drive business. Drove negotiation with top global customers Carrefour, Casino, Makro.✔ Increased net sales 35% in US dollars, exceeding company budget target by 10%. Grew business in all retail environments faster than the market. Sales increased by 35%, all retail markets. Increased SOB and net sales in top global accounts 25% (Casino and Carrefour).
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General Manager - UruguayColgate-Palmolive 2006 - 2010Spearheaded day-to-day operations of company, overseeing 120 employees and four direct reports. Managed P&L and ensure alignment of Sales, Marketing, Manufacturing, Finance, and Human Resources to drive revenue. Developed and implemented strategic direction for company to enable sales growth. Built company teams. ✔ Grew net sales from $16.258M (2005) to $30.047M (2009), increased market share in six of seven categories by up to two points, and improved total company margin 149 bps from 2007 to 2009 and 150 bps from 2006 to 2007 by raising prices, building strong business collaboration with customers, and eliminating nonprofitable lines. Led implementation of category management in key account, driving value of Oral Care category 16% and growing market share from 72% in 2007 to 77% in 2008 to 81.8% in 2009. Successfully transitioned underperforming bleach business to Clorox, increasing net sales, improving company margin and reducing overhead costs. Led a SKU reduction and formula simplification programs, reducing SKU from 220 to 175 and unified Colgate Dental Cream formula to regional standard, improving margin 250 bps. Implemented a Joint Business Plan with Casino, aligning a common business goal for the first time, driving the Oral Care business to grow 15% in net sales during 2009.EARLIER ROLES WITH COLGATE-PALMOLIVE:GENERAL MANAGER, ParaguayASSOCIATE DIRECTOR, GLOBAL TOOTHBRUSH DIVISION, New YorkORAL CARE/HOUSEHOLD/BODY CARE CATEGORY MANAGER, VenezuelaPERSONAL CARE CATEGORY MANAGER, Romania SENIOR PRODUCT MANAGER BLEACH/FABRIC SOFTENER/FINE FABRICS, Venezuela TRADE MARKETING MANAGER/PRODUCT MANAGER FABRIC CARE, Venezuela SALES, Venezuela
Cesar Martinez Skills
Cesar Martinez Education Details
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Stanford UniversityBusiness Program -
Lancaster UniversityMarketing
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Universidad Metropolitana (Ve)Marketing
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Hamline UniversityGeneral
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Cristo Rey
Frequently Asked Questions about Cesar Martinez
What company does Cesar Martinez work for?
Cesar Martinez works for Colgate-Palmolive
What is Cesar Martinez's role at the current company?
Cesar Martinez's current role is EVP GM Southern Cone Global Business Development strategist and business transformation, driving multimillion business turnaround, with experience to more +40 international markets.
What is Cesar Martinez's email address?
Cesar Martinez's email address is ca****@****ail.com
What schools did Cesar Martinez attend?
Cesar Martinez attended Stanford University, Lancaster University, Universidad Metropolitana (Ve), Hamline University, Cristo Rey.
What skills is Cesar Martinez known for?
Cesar Martinez has skills like Business Strategy, Customer Negotiations, Sales Management, Shopper Marketing, Consumer Products, Trade Marketing, Fmcg, Marketing Management, Customer Insight, Brand Equity, Product Development, Marketing Strategy.
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