Cesar Perez

Cesar Perez Email and Phone Number

CFO | Leadership | Strategy | Board Member | Proven success executing in fast-changing environments @ Serta Simmons Bedding, LLC
Cesar Perez's Location
Charlotte, North Carolina, United States, United States
Cesar Perez's Contact Details
About Cesar Perez

I am an executive with a track record of execution in fast-changing environments. Extensive operational and finance experience deploying business strategy with a deep understanding of critical business levers.As a chief financial officer, I am responsible for finance organization, including commercial and operational finance support, treasury activities, tax planning, credit and risk, accounting and reporting, internal audit, and investor relations.In my most recent role, I was CFO of Electrolux Nort America, responsible for the company’s business transformation: we introduced a new range of products, built 2 greenfield manufacturing sites with over 1M Sq ft, closed 3 manufacturing sites, and reignited the Electrolux and Frigidaire brands' relevance in NA appliance marketplace. Implemented SAP ERP improving order to cash processes, AR applications High radius, driving automation and quality of receivables, transition the finance organization from people-based to process-based, leveraging centers of excellence while fostering a collaborative and effective culture.Prior to Electrolux, I was with GE Appliances, where I had an aggressive career development to finance executive and leadership role, I held 8 different financial leadership roles in a 12-year span; including Commercial, Manufacturing, Supply Chain, Product, and FP&A.On the way to work every day, I say to myself "today is a good day for a good day" You have to start every day feeling like that is the day you’re going to make progress. On the way home, I reflect on my day and think about what went well, and what I could have done better. There's always room for improvement.Key competencies: Growth Strategies, Cost Control, Budgets, Forecasting, Global Markets, Process Improvement, Commercial Excellence, Control & Audit, Turnarounds, Project Management, Team Leadership, Reporting

Cesar Perez's Current Company Details
Serta Simmons Bedding, LLC

Serta Simmons Bedding, Llc

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CFO | Leadership | Strategy | Board Member | Proven success executing in fast-changing environments
Cesar Perez Work Experience Details
  • Serta Simmons Bedding, Llc
    Chief Financial Officer
    Serta Simmons Bedding, Llc Jul 2024 - Present
    Doraville, Ga, Us
  • Woodward, Inc.
    Vp Of Finance - Industrials
    Woodward, Inc. Mar 2024 - Jul 2024
    Fort Collins, Co, Us
  • Electrolux
    Svp, Chief Financial Officer Electrolux Na
    Electrolux Apr 2019 - Jan 2023
    Stockholm, Se
    ► Strategic partner to the CEO and the +$5B NA business with +12k employees, across 5 factories, 3 R&D centers, and multiple distribution centers. Frigidaire, Electrolux, Anova, and Smart Choice brands ► Full P&L responsibility for North America, reporting to NA CEO, and into global CFO based in Sweden. Supporting commercial, operations, aftermarket, accounting, corporate, risk, tax, treasury, AP & AR► Drove cultural transformation after ERP implementation, without significant business disruption► Led the company from people based to global process-based leveraging COE and establishing business partner roles, re-establishing financial controls and stability ► Executed a ~$1B NA transformation program. Opening two 1M sq ft factories, closing two older facilities, and modernizing and expanding Mexico Facility through unprecedented demand and supply chain environment► Delivered significant revenue growth from $4.1B in 2019 to $4.9B in 2022, improving profitability from -0.9% EBIT in 2019 to 3.2% EBIT in Q2, 2022, before significant cost pressure ► Launched new product platforms accounting for a product vitality of over 95% and leading to the highest average Consumer Star rating (4.42) in major appliance industry► Established engaging and collaborative culture & sustainable talent pipeline via talent development programsMember of the global CFO team► Board member to Anova Culinary and Equinox Insurance Company
  • Electrolux
    Vice President Product Line Finance And Na Sector Controller
    Electrolux Apr 2017 - Apr 2019
    Stockholm, Se
    ► Headed FP&A (Controller) for North America +$5B sector, streamlined planning and forecasting process across the organization and drove alignment with core S&OP processes► Deployed strategy KPIs across the organization, aligning performance to priorities to relevant and meaningful metrics, resulting in the achievement of financial goals for the business.► Led Product line finance team leading 6 of 7 North American P&Ls: Refrigeration, Cooking, Fabric Care, Dishwasher, Freezer, and Home Comfort business units► Executed product portfolio transformation, optimized model lineup with a reduction of 70% of models - from over 2500 SKUs to under 500 SKUs - and increased sales and margins in the process ► Broadened scope of business case investments, to include consumer lifetime value and revenue streams. Unlocking revenue streams and expanding traditional value propositions of appliances
  • Ge
    Commercial Finance Manager
    Ge May 2013 - Mar 2017
    Boston, Ma, Us
    Promoted to lead all aspects of finance for GE Appliance sales and marketing teams. ► As part of the top 1.5% of GE leadership, direct $5.4B+ sales and lead +20 direct reports, supporting a +400-person sales organization. ► Partnered with the leadership team in defining and executing commercial strategy and execution plan across Builder and Retail channels to maximize volume and profit opportunity. ► Managed sales, customer backside programs, base cost, and sales commission for 300+ employees, establishing customer sales and margin budgets that align the commercial and product goals.► Owned business leadership reviews on business pacing, market condition, and upcoming business decisions. ► Launched a new merchandising and advertising brand campaign, leveraging unique distribution model to create a new online business channel for Amazon.► Ensured accounting and controllership standards are met on sales, backside promotions, revenue recognition, and all other aspects of the commercial function.
  • Ge
    Product Finance Manager - Refrigeration
    Ge May 2011 - May 2013
    Boston, Ma, Us
    Managed $1.2B in sales, $0.5B in New Product Introduction Program deck, and three direct reports and 12 indirect.► Partnered with the GM and leadership team in defining and implementing long-term strategy. ► Managed multiple GE-owned manufacturing facilities, JV partner and its facilities, and OEM suppliers.► Set product line sales and margin budgets, attaining goals each year.► Developed make vs. buy analysis for local and foreign markets, and work transfer and plant closure studies for outsourcing to Mexico / Asia and insourcing into the US.► Participated in supplier and JV negotiations for product development and sourcing agreements.
  • Ge
    Manager Of Finance Planning And Analysis (Fp&A) - Supply Chain
    Ge Jan 2010 - May 2011
    Boston, Ma, Us
    Supplied financial leadership over $3B in cost, +$60M in NPI Program deck budgets.► Supported supply chain and sourcing, executing annual budgets by site and commodity, turning business goals into action items.► Directed multiple GE owned manufacturing, JV partner & facilities and sourcing suppliers.► Partnered with sourcing team on cost out projects and supply chain teams on productivity initiatives ► Proactively set targets to mitigate risks and communicated to teams across plants.
  • Ge
    Finance Manager - Retail Sales
    Ge Jan 2008 - Dec 2009
    Boston, Ma, Us
    Managed $1.4B in Sales while providing financial leadership for The Home Depot & Walmart/Sams accounts.► Partnered with the leadership team in defining and executing growth strategy for the business. ► Supported team promotional strategy and floor profitability with scenario analysis, real time tracking and payback tracking, driving accountability and improved decision making. ► Developed reverse logistics process that improved product flow, transactional speed, savings and positive cash flows for both Walmart and GE.
  • Ge
    Distribution Finance Manager - Local Delivery
    Ge May 2005 - Dec 2008
    Boston, Ma, Us
    Provided financial leadership for $300M Distribution Home delivery team; +40k deliveries a week, +140 local agents. ► Managed cost-out initiatives delivering 10% cost-out productivity on an annual basis.► Executed distribution strategy with a unique consumer delivery model for both home deliveries and builder channels.► Partnered with customers to improve consumer satisfaction projects that included reducing delivery windows, and improving on-time delivery, order, invoicing, and receivables accuracy.

Cesar Perez Skills

Forecasting Cross Functional Team Leadership Process Improvement Supply Chain Management Leadership Finance Strategy Pricing Business Process Improvement Competitive Analysis Managerial Finance Pricing Strategy Financial Analysis Strategic Planning Budgets Sales Project Management Business Planning Financial Reporting Team Leadership Corporate Finance Commercial Finance Financial Forecasting Business Growth Strategies Marketing Strategy Risk Management Enterprise Risk Management Strategic Financial Planning Growth Strategies Global Markets P&l Cost Control Turnaround Experience Strategic Negotiations

Cesar Perez Education Details

  • Harvard Business School
    Harvard Business School
    Executive Education: Strategy: Building And Sustaining Competitive Advantage
  • Ge Crotonville
    Ge Crotonville
    21St Century Leadership
  • University Of North Florida - College Of Business Administration
    University Of North Florida - College Of Business Administration
    Logistics
  • Universidad Fermín Toro
    Universidad Fermín Toro
    Computer Engineering

Frequently Asked Questions about Cesar Perez

What company does Cesar Perez work for?

Cesar Perez works for Serta Simmons Bedding, Llc

What is Cesar Perez's role at the current company?

Cesar Perez's current role is CFO | Leadership | Strategy | Board Member | Proven success executing in fast-changing environments.

What is Cesar Perez's email address?

Cesar Perez's email address is pe****@****ail.com

What schools did Cesar Perez attend?

Cesar Perez attended Harvard Business School, Ge Crotonville, University Of North Florida - College Of Business Administration, Universidad Fermín Toro.

What skills is Cesar Perez known for?

Cesar Perez has skills like Forecasting, Cross Functional Team Leadership, Process Improvement, Supply Chain, Management, Leadership, Finance, Strategy, Pricing, Business Process Improvement, Competitive Analysis, Managerial Finance.

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