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[2024 Strategic Refocus: N26 exited Brazil to concentrate on the European markets]At N26, our global recognition among the world's best banks by Forbes underscores our user experience excellence and successful journey since founding the neobank category in 2013. In Brazil, we crafted the FINCARE concept - a visionary category for the second generation of fintechs. During my tenure...Achievements:• Established a dynamic product culture, mirroring Silicon Valley's best.• Overhauled the product vision and strategy to bring an integrated experience between Banking and FINCARE products, and piloted GENERATIVE AI technology to scale personalized FINCARE services.• Successfully established a robust OKR framework that significantly enhanced innovation, operational execution, and tangible results.• Spearheaded the launch of diverse FINCARE products and features, setting new benchmarks in the industry and prompting emulation from Brazil's leading neobanks.Product Innovation & Market Impact:• Achieved 665%** growth in clients with thousands of optimizations in onboarding and UX.• Increased transactions by XX%*** with PIX platform optimizations.• Achieved a 90% increase in performance by redesigning for a Spaces-Oriented Experience; launched the Timeline, a social network-like experience to track finances.• Secured 4% increase in monthly transactions(*) by launching the Loops Automation platform.• Boosted deposits by 16%* by introducing Presets, which simplified the setup of the FINCARE user environments.• Achieved 30% growth in interchange revenue and TPV/user*** by releasing Multiple Virtual Credit Cards and Cards for Spaces, leading to better integration with the FINCARE strategy.• Conceived and piloted ENE, a trailblazing Virtual Finance Advisor using GENERATIVE AI, proving the viability of scaling personalized financial advisory to all.Notes: in 3(*), 6(**) or 12(***) months

• Secured a position among the 250 most innovative fintechs globally (CB Insights) by creating an unprecedented portfolio of salary-linked financial products, for employees and employers, including one-click salary advancements, smart personal finance manager, salary debit card and payroll financing.• Conquered our first and extremely important enterprise case, AB INBEV (27.000 employees), fast-track developing a top selling product in 30 days (13th salary), with the objective to unblock our sales pipeline after the COVID outbreak.• Scaled users from zero to 60.000 employees of 20+ enterprise clients, mostly during pandemics, while leading product vision, strategy, development and operations.• Earned Top LinkedIn Startup twice by building a stellar Product & Design team.• Showcased company for M&A prospects, leading to Betterfly acquisition (Oct'21).Xerpay was backed by heavyweights Kaszek Ventures, Redpoint e.ventures, QED, VEF, Founder's Fund and two founders of Nubank.--Some skills employed: entrepreneurship, creativity, product vision, financial services innovation, growth, business scaling, communication, war rooms, team building, mentoring, continuous innovation agenda, outcome-based product roadmaps, collaborative problem solving, autonomous organizational design, x-squads, Design Thinking, user experience, go-to-market, product analytics, business intelligence, fraud prevention.

• Turned-around B2C revenue decline, breaking records of talent subscription (+22% YoY), marketplace efficiency (+36% hirings YoY) and satisfaction (4x store ratings), switching to a mobile-first, AI-based approach and redesigning the UX journey.• Increased B2B sales growth (+18% YoY), shipping 3 new hirer products, paving the way for a business model shift from charging talents to hirers (achieved in 2021).• Conquered the first GPTW award by applying a digital transformation framework to implement a customer-centric, tech-driven, collaborative and autonomous product culture across the company.• Combated new entrants by shipping an automated digital employment agency, built on WhatsApp with AI, on an offsite Product Lab, following a horizon 3 disruption strategy.Seek is among the global leaders in online employment marketplaces, direct competitor to LinkedIn Recruitment business. Global presence with exposure to 1 billion people.-- Some skills employed: board advisory, digital transformation, offsite product labs, culture transformation, employer branding, team building, organizational design, JTBD research, product strategy, data-driven decisions, design thinking, dual-track discovery/delivery, artificial intelligence, UX, mobile-first, app store marketing, OKRs performance and communication management, international product shipping.

• Conceived, negotiated with the board and approved a $280 million digital transformation business case, then spearheaded its execution, pivoting Zenvia from a legacy SMS broker to a Conversational AI player. This strategy led to the company’s NASDAQ IPO in 2021.• Enabled revenue turnaround from -15% decline to +25% growth, directing product discovery, delivery, customer experience, M&A, partnerships, rebranding, product launch and GTM of the new, world-class Zenvia Conversational Cloud, MVP built in just 1 year.Zenvia is Latin America’s leader in corporate mobile messaging and Conversational AI platform.--Some skills employed: market research, competitive analysis, transformation of culture, competencies and product lines, negotiation, cross-functional team leadership, program management, pricing strategy, product marketing, GTM, digital marketing, branding, events.

• Generated $250M in revenue impact (217% YoY growth, 67% over budget target), by productizing the technology solutions we created, developed by our solutions engineers based in 4 countries (including US), and establishing a global pathway so these solutions could scale worldwide to impact other countries (and they did!).• Optimized our engineering productivity by 245%, by reworking the way we received and processed demands from the regional CEOs' board of directors (which I was a member).• Reached an almost perfect customer satisfaction score (99%, from a previous 95% score), securing our $1B+ Ads Operation, by integrating event scheduling and notifications to the global sales support products, allowing our operations team to proactively address optimization issues and revenue opportunities for our 600 key enterprise clients, besides accelerating the roadmap prioritization of the Global Product teams.--Some skills employed: sales support, business analysis, software customization, strategic planning, OKRs, process improvement, software engineering management, international negotiation, international product shipping, client services, CSAT improvement, recruitment, coaching.

• Boosted sales by 50% in 2 years ($65M to $98M) and ignited a 20% CAGR high growth cycle by conceiving and leading the digital transformation plan from an old Yellow Pages business to a SMB service marketplace and marketing solutions provider.• 10% of new sales came from our newly introduced e-commerce channel and 20% from the new product partnership program (first 2 were Google and TripAdvisor). • Generated $53M in new business by tripling the digital and mobile portfolio in just a year, being localized and "shipped" to several countries in LATAM and USA.• Raised GuiaMais (the Brazilian marketplace) from 3rd to 1st position in LATAM, growing 108% to 25M monthly users in 2 yrs using SEO and UX redesign. • Cut sales costs by 40% and delivery time (for web and mobile presence products) by 85%, as result of the introduction of tablets to 1200 sales people, besides the CRM, marketing automation, subscriptions and big data programs.Carvajal Información is Latin America's leader in marketing solutions for SMB's. Owns the #1 service marketplace in each country it operates (e.g. GuiaMais, Guru, PaginasAmarillas).Some skills applied: competitive analysis, business planning, digital transformation, general management, budget negotiation, board advisory, board negotiation, cross-functional team leadership, board negotiation, advertising operations, platform development, sales force automation, big data, customer discovery, lean startup, localization, international product shipping, turnaround planning.

Designed and coded a product for programmatic real-time stock market analysis and trading. Acquired private investors as fund clients. Managed trading operations and investor relations.

Hands Mobile is Latin America's mobile internet and mobile advertising pioneer.Headed digital strategy, product, strategic partnerships and growth chapters. Serviced 250+ clients, 70+ partners and 1M+ mobile users. • Conceived turnaround plan, reaching breakeven in 1 year and starting a 50% CAGR hyper growth cycle ($300k to $6M/yr).• Directed product vision, product strategy and product roadmap execution; pioneered designing and creating several disruptive products for mobile devices, like the 1st Mobile Publishing Platform, 1st Mobile Portal, 1st Mobile Ad Network and 1st Corporate Mobile Site, besides a 2005 predecessor of Google Now (R.E.M.I.X - Recommendations Engine for Mobile Interactive eXperience).• Started market development of Brazilian’s mobile ecosystem, evangelizing advertisers, agencies, carriers and tech players; boosted 1400% Mobile Content Network, acquiring 70+ partners; directed product design of 200+ mobile sites and ad slots.• Conducted platform evolution from offline palmtops to touch smartphones (iPhone, Android); negotiated and established exclusive content and ad sales agreements with Vivo and Claro for iPhone launch in Latin America.• Secured $17M (1700% ROI) in new businesses acquiring and managing 100+ large advertising accounts.• Growth hacked audience from 5.000 to 1.000.000 users (115% CAGR) with SEO and hardware embedded links.

NEXXA is a pioneering e-business' boutique consultancy, providing digital strategy guidance and customized enterprise software development for clients like Shell, Danone, Globo and Brazilian government agencies.Bootstrapped the startup reaching millions in revenue and 30% CAGR, with no initial investment. Responsible for technology strategy, product development, business development and sales. Pioneered the application of scrum and agile methodologies. Focus on revenue growth, solution frameworks’ evolution and people operations. P&L responsibility, 40+ senior consultants.

Atos is a global business technology consulting firm.Conceived and led the development of pioneering e-business applications' platform for Shell, supporting 7 software development projects. Oversaw 30+ software developers.