Digital Sales are rocking it! 🚀I've led the charge in implementing data-driven digital marketing strategies, with a strong focus on conversion rate optimization, resulting in delivering up to USD 2.5 million in revenue to the company within just 8 months. My role encompasses a wide range of digital sales-related functions, including defining and tracking Digital Sales KPIs and effectively managing our cross-platform digital marketing budget on our Mexico and U.S. divisions.I'm dedicated to fostering leadership within my high-performance Digital Marketing Team, which includes a Digital Prospecting Representative, Digital Designer, and Community Manager.A significant part of my role revolves around overseeing CRM activities and coordinating CRM efforts. By implementing sales automation workflows with integration tools like Zapier, our sales team can access leads in our CRM within seconds of requesting information. I have had the fortune to implement CRM management policies as part of our department's commitment to data-driven sales. This includes developing documentation and training programs for our sales teams to ensure correct CRM management and information availability within the Sales, Deed, and Marketing departments. The introduction of CRM has resulted in a significant increase in sales performance evaluation accuracy and customer retention rates.

Good costumer service speaks louder than trolls! 🧟‍♂️I've had the opportunity to implement digital marketing strategies and SEO copywriting to develop various websites and landing pages. By employing advanced web analytics tools like SEMrush and conducting keyword research, our creative writing was fully optimized and aligned with our brand messaging.I've coordinated projects by collaborating with outsourced UX specialists and web developers agencies to meet our target deadlines. One of my key contributions has been implementing A/B testing methods and closely monitoring essential marketing metrics with Google Analytics.Setting up and monitoring paid advertising campaigns on platforms like Google Ads and Facebook Ads to generate lead sales for our teams was part of my responsibilities. Developing KPIs for our paid and organic content was my contribution that helped us make data-driven decisions, resulting in improved CTR.My role entailed a wide range of responsibilities, including setting up campaigns, responding to ad comments, and providing customer service on digital channels. I also took action in Online Reputation Management and Crisis Management to protect the brand's image and build trust among our clients and sales leads.

It's all about tailored content! 🌐 📼I have been at the forefront of developing content strategy, content planning and content creation. Working in collaboration with our sales team has helped us define target audiences, and as a result, a robust content calendar has been implemented to keep a refreshing social media content.By implementing storytelling techniques and content editing in our video productions, a single footage could become 3 to 4 ads for Facebook or sales content for our sales team to send through WhatsApp Business. That’s what I call content optimization!By providing creative content to our sales team and coordinating feedback sessions with them, we have established content quality assurance that meets both their and our clients' needs.