Crm Senior Specialist (Project Manager For Kia Motors Iberia)
Current- Customer experience coordination (companion, cycles, needs).- Data mining, prospect attraction, lead management, analysis, segmentation.- Implementation and monitoring of an internal customer management model.- Management and registration of direct marketing communications.- Customer satisfaction studies.- Auditing and maintenance of data base.- Collaboration, support and reporting for the Marketing plan.- CRM (SaaS) development.- Siebel CRM integration.- Data Protection Law management.