Cesar Rivas Email & Phone Number

Cincinnati Metropolitan Area

Cincinnati, Ohio, United States

Austin, Texas, United States Remote

- Analyze demographic, competitive landscape, industry drivers and consumer data to create actionable media and marketing recommendations for internal and external stakeholders- Partner with account managers, marketing managers and sales directors to execute B2C and B2B media strategies to assist retention and new business initiatives - Maintain vendor relationships to keep internal users up-to-date with new insights and updates for the research platforms- Organize, maintain and enhance the strategy/research data source- Conduct training on research capabilities and their application to the sales process- Collaborate with multiple teams to improve the flow of information across the sales team- Design customer journey maps for various stakeholders within the sales team

Austin, Texas, United States Remote

- Managed and purchased online media for clients in the auto industry using algorithms to target client demographic- Negotiated price and placement of advertisements across different mediums through media buying process- Managed monthly marketing budgets for clients up to $500K, allocating funds primarily to digital media marketing- Assisted in the creation of client marketing plans by evaluating their business needs and diagnosing media assets- Crafted marketing strategy plans by conducting market research, determining the objective-KPI, defining the target market, and reviewing previous campaign performance- Created client audiences and lookalike models on The Trade Desk using LiveRamp integration- Worked cross-functionally between the sales and account management team to define most effective sales processes- Collaborated with internal stakeholders to define and record best practices to improve campaign implementation- Managed a 3-month digital media campaign that increased client’s auto sales by 10%- Handled successful grand opening advertisements for 40 client locations over a period of 8 months- Reduced fraudulent inventory by 5%, saving $200,000 in 8 months, by implementing fraud prevention programs through Pixalate and Double Verified to ensure brand safety- Increased lower-funnel activities by 23.5% over a 10-month period utilizing audience and website optimization - Increased campaign profit margin by 7% over a 4-month period by increasing efficiency in the buying process

Austin, Texas Area

- Evaluated legal documentation, financials, and return value of business proposals to venture capital fund- Conducted due diligence, financial analysis, and basic valuation to recommend business investments- Offered market research findings and analysis to determine the total addressable market

Greater Minneapolis-St. Paul Area

- Offered investment opportunities for rollover funds from qualified plans to individual retirement accounts - Held a FINRA Series 6 License to sell mutual funds and annuities to referred clients- Sold Wells Fargo investment and retirement products that catered to client financial needs

Master Of Business Administration (Mba), Digital Media Management

Activities and Societies: -Stukent Simulation -SEO competition -MBA Student association

Bachelor Of Arts (B.A.), Business, Management And Marketing

Activities and Societies: Marketing Research for the Minnesota Campus Compact.B.A in Business Administration Concentration in Marketing.